Presented By Nate Stockard – Blue Atlas

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Consumers use the internet to research◦ 93% of consumers research online before purchasing

(products and services)

◦ 84% of consumers will read customer reviews online to determine a good business

Inbound Marketing vs. Outbound Marketing◦ Traditional advertising is expensive

◦ Inbound leads cost 62% less than Outbound

Your customers ARE online◦ 50% of phone users have smart phones

◦ More than 75% of US adults are internet users

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4Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/

•40 – 50 yr olds

•Use video, mobile, and similar Internet technologies

“Generation PC” Execs

•Executives Under 40

•Go beyond simple technology, explore Twitter, blogs, collaborative tools

“Generation Netscape”

Execs

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Women

• 67% of women 18-29 use Facebook

• 83% of women 18-29 use some social site

Search Engine Optimization (SEO)◦ Getting found drives leads

◦ Not showing up decreases exposure and credibility

Social Media◦ Not just talking Facebook and

Twitter

◦ Social activity is now a factor for SEO

Content Marketing◦ Provides value and educates

◦ Brings prospects to you in research phase

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All Three Areas Work

Together To:

•Create Inbound Leads

•Increase Online Exposure

• Provide Support For Your

Sales Efforts

What is it?◦ Process of improving rankings in the “organic” search

engine results

◦ Unpaid ranking (i.e Pay-Per-Click (PPC)

Why?◦ Already confirmed people are using the web and

searching

◦ Competitors are spending money on SEO

Which pushes you out of relevance and builds their business

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8Source: http://visualoop.tumblr.com/post/28744929558/visualizing-seo

Facebook is a Must!◦ Social media can be overrated, but don’t forget the

demographic stats

Other aspects of social media besides Facebook and Twitter◦ Instagram and Pinterest should be your friend!

◦ Content sharing sites (slideshare) and bookmarking sites are still social

Blogging is part of your SEO and Content marketing strategy◦ This is still social!

“Generation Netscape” digs into social elements◦ Blogs, infographics, and so on!

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Brand Awareness

• Who Are You?

• What Do You Really Do?

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Public Relations

• Promoting Good Things

• Mitigation Crises

Transparency

• Explain Your Company Story

• Build Relationships

Thought Leadership

• Show Your Expertise

• Capitalize On Slow Adoption

Costs Less Than Traditional◦ 3 out of 4 inbound marketing channels cost less than

any outbound channel

More Leads◦ Companies that blog generate more leads per month

than those who do not

Be The Expert◦ Sharing more content positions you as the expert and

thought leader

◦ If you’re the expert, why buy from someone else?11

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Source: http://contently.com/blog/2013/02/12/why-content-marketing-beats-out-

advertising-infographic/

Presentation Specifics

Your Company’s Specifics

Industry Specifics

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Download Presentation and Infographics Mentioned In

Here:

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Blueatlasmarketing.com/WebMarketingPre

sentation

Dave Eyre – dave@blueatlasmarketing.com◦ 832-209-8856 x 14

Nate Stockard – nate@blueatlasmarketing.com◦ 832-209-8856 x 11

Twitter: twitter.com/blueatlastweet

Facebook: facebook.com/blueatlasmarketing

Linkedin: linkedin.com/company/blue-atlas-marketing

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