PUTTING PEOPLE ANALYTICS AT THE CENTRE OF BUSINESS
Learning | Networking | Consulting
www.insight222.com
jonathan ferrar
@jaferrar
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
1
2
How can I improve my IMPACT?
How can I create more VALUE?
What should I FOCUS on?
Nine Dimensions for Excellence in People AnalyticsTM
© INSIGHT222 LIMITED | CONFIDENTIAL
ALL RIGHTS RESERVED | DEVELOPED BY
JONATHAN FERRAR & DAVID GREEN | 2018
www.insight222.com
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Purpose, Vision, Mission
• Enterprise-wide data standards,
stewardship & security
• Privacy & Ethics
Is there a
Code of Conduct for
Ethics & Privacy in
People Analytics?
1
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
Source: Accenture | Decoding Organizational DNA: Trust, Data and Unlocking Value in the Digital Workplace (2019)
92%of employees are open to
the collection of data about them, but only if it provides
personal benefits
64%of employees state that recent scandals about
the misuse of consumer data have made them concerned that their
employee data could be misused
30%of business leaders think
they are very confident they are using workforce data in
a highly responsible way
+$3TnThe ‘Trust Dividend’ –the amount of revenue
growth that exists in public limited companies by using workforce data responsibly
We must unlock the Value of Trust
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
Often or
SometimesRarely or
Never
Are people analytics projects jeopardized by ethics and privacy concerns?
81%
19%
Source: Insight222 Research 2017
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Project Prioritisation
• Standard methods, business
rationale & implementation choices
• Sponsorship of work & projects
Are people analytics
projects prioritised
using proper
governance and
criteria?
2
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
25%KEY SKILL
RETENTION
$300 millionCOST OPTIMISATION
CompensationInvestment
AttritionCost
Labour Market
Source: IBM and Analytics Across the Enterprise by Dietrich, Brenda L. et al (IBM Press, Pearson plc, 2014)
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Project Prioritisation
• Standard methods, business
rationale & implementation choices
• Sponsorship of work & projects
Are all major people
analytics projects
sponsored by Business
Leaders?
3
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Executives, Managers & Employees
as stakeholders
• Chief Human Resources Officer &
HR Leaders
• Functional stakeholders
• IT stakeholders
• Works Councils & Unions
Does the Chief HR
Officer invest in People
Analytics?
4
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
40%
EMPLOYEE
TURNOVER
1.2%PROFIT PER
CUSTOMER
Source: Article by Kevin Kruse; Forbes, February 2013; Bill Roberts; SHRM, April 2014
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• People Analytics Team; six skills
• People Analytics Leader
• External & Internal Partners; working with
other analytics teams
Does the People
Analytics Leader
get things done &
create value?
5
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
Business Acumen
Financial literacy
Political astuteness
Internal awareness
External awareness
Communications
Storytelling
Visualization
Writing
Presenting
Marketing
Consulting
Problem definition
Hypothesis building
Project management
Solution development
Change management
Stakeholder management
Data Science
Quantitative: mathematics
and statistics
Computer Science:
databases and
programming
Data awareness
Human Resources
HR sub-functions
HR interdependencies
International HR
Privacy and ethics
HR “sixth sense”
Work Psychology
Industrial psychology
Organizational psychology
Research design and
analysis
Six skills needed for successful people analytics teams
Particularly relevant for
People Analytics leaders
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Financial benefits; ROI
• Manage employee & workforce risk
• Inform & influence business and
workforce strategy
Are People Analytics
projects measured for
Return on Investment?
6
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
4.52%CONTRACT PROFITABILITY
BOTTOM QUARTILE: eNPS, cNPS
7.75%CONTRACT PROFITABILITY
TOP QUARTILE: eNPS, cNPS
71%
Source: The Power of People; Pearson, May 2017
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
Source: Qlearsite Ltd | Confidential Telecoms Client
It rains a lot in the UK:
waterproof uniforms
keep people happy and healthy
£1.8M per annum of VALUE
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
• Data literacy (for people data)
• HR’s use of data & analytics
• Business desire for a data-driven
culture
Can HR Business
Partners have evidence-
based discussions?
7
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
1Frame Business
Questions
2Build
Hypotheses
WHY UNDERTAKE THE PROJECT?
WORKFORCE ANALYTICS: AN EIGHT-STEP METHODOLOGY
4Conduct Analyses
5Reveal Insights
HOW SHOULD THE PROJECT BE CARRIED OUT?
7Get your point
across
8Implement and
evaluate
WHAT WILL RESULT FROM THE PROJECT?
6Determine
recommendations
3Gather Data
© INSIGHT222 LIMITED | CONFIDENTIAL | ALL RIGHTS RESERVED | 2019@jaferrar [email protected]
Storytelling
Convince
Don’t
Confuse
Educate
Don’t
Fabricate
Enlighten
Don’t
Overwhelm
Principle 3Principle 1 Principle 2
Present Facts
Convey Your Message
Be Honest
Provide Highlights
Stay Relevant
Be Concise
Guide Your Audience
Articulate Actions
Inform Decision Making
Nine Dimensions for Excellence in People AnalyticsTM
© INSIGHT222 LIMITED | CONFIDENTIAL
ALL RIGHTS RESERVED | DEVELOPED BY
JONATHAN FERRAR & DAVID GREEN | 2018
www.insight222.com
Take your quick
#PeopleAnalytics Health Check
http://www.myhrfuture.com/survey
People Analytics Consulting andInfluencing
Digital HR / HRTechnologies
Strategic WorkforcePlanning / Org
Design
Design Thinking StakeholderManagement
Other None
If I could develop ONE SKILL in 2019, it would be…
80% of the free text comments in six main areas
https://www.myhrfuture.com/skills-report
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