Date post: | 29-Jun-2015 |
Category: |
Technology |
Upload: | alicialane |
View: | 63 times |
Download: | 0 times |
Putting Your Content to Work
Alicia LaneContent Strategist at PUNCH
#c3ed@leashal
What is content?
#c3ed
#c3ed
#c3ed
How is content created?
#c3ed
#c3ed
#c3ed
#c3ed
#c3ed
3 Tools for Putting Your Content to Work
#c3ed
Content Strategy
Content strategy plans for the creation, delivery, and governance of useful, usable content.
#c3ed
#c3ed
Define Your Primary Message
#c3ed
#c3ed
#c3ed
#c3ed
What We Do
+ Tire repair & replacement+ State inspections+ Brake repair+ In-store credit+ Coupons
#c3ed
What You Want
+ To feel safe+ Save $$$+ Convenience + Not waste my time
#c3ed
We have a common sense approach to everyday car repairs and maintenance.
#c3ed
Core Message
#c3ed
Style Guide
#c3ed
#c3ed
#c3ed
Create Your Style Guide
• Put someone in charge• Be organic• Don’t reinvent the wheel• Make it accessible to everyone
#c3ed
Page Tables
#c3ed
#c3ed
#c3ed
#c3ed
#c3ed
Thank you!
@leashal
#c3ed