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www.physweekly.com 2010 MEDIA INFORMATION Power at the Point of Care
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2010
Med
ia in
forM
atio
n
Power at the Point of Care
[Your Ad Here]
www.physweekly.com
PW W
Allb
oArd
Mec
HAni
cAl S
Peci
ficA
tion
S1. Live Area: (including safety for type)
Width 24 3/4”
Height 10 7/8”
2. Bleeds: No bleeds allowed past margin of live area (see no. 1 above).
3. Printing/Paper Specs: Sheet-fed offset printing on 80 lb. gloss.
4. Printing 5th Color: Prior approval necessary for ads with more than 4-color process, i.e., PMS or logo (may incur additional expense).
5. File Formats: Physician’s Weekly accepts the following file formats: (Mac or cross-platform).
• High Resolution .pdf (preferred)
• InDesign files (with fonts, images, and .indd file)
• High Resolution .eps and .tif files
6. Materials: Please supply the following:
• 1 color proof
• Creative files on CD
• Electronic files via FTP
7. Shipping/FTP Information: Contact George Camba at 908.766.0402 x25 for shipping instructions and/or FTP access information.
28”
40”
clear acrylic literature pocket
(See “Literature Pocket Specifications” for details.)
24 3/4”
10 7 /8
”
if there are any questions, please contact: George camba at 908.766.0402 x25,
if there are any questions, please contact: George camba at 908.766.0402 x25,
lite
rAtu
re P
ocke
t Mec
HAni
cAl S
Peci
ficA
tion
S1. Maximum Folding Dimensions:*
Width No larger than 4”
Width No larger than 8 1/2”
depth A standard literature pocket pack should be a max. of 1 1/4” thick
* Our suggested standard PI size is 8 1/2” x 11” tri-folded, making the final dimensions 3 5/8” x 8 1/2”.
2. Packaging Instructions: All PIs should be packaged in 10s unless otherwise specified contractually or due to pocket dimensions (see no.1 above).
Shrink wrapping is preferred, however rubber banding is also acceptable.
3. Flat PIs: If PIs are delivered flat/unfolded or unpackaged, additional handling charges may be incurred.
4. Spot Glue Details: (see ‘Example 3’ right) Folded dimensions of PIs intended to be spot glued are the same as listed in item no. 1 above.
There are no specific packaging instructions for PIs that will be spot glued to the printed poster.
5. Brochures/Other: Please follow the same folding and packaging dimensions and instructions as listed in items no. 1 & 2 above.
6. Quantity: Quantity varies by size and scope of program. Please contact George Camba (see contact information below) to determine the PI quantity required.
7. Shipping address:
Attn: Jenny Van Dyke
J&A Printing 1155 Sherman Road Hiawatha, IA 52233
Phone: 319.393.1781
note: Pocket dimensions NOT
folding/trim sizes
example 1: PIs for brochures
• 4” x 8 1/2” tri-fold brochure
• 3 1/2” x 8” inserted folded PI
• Rubber banded and shrink wrapped in 10s
• Pack width: ≤ 1”
example 2: In-pocket PIs
• 12 1/2” x 21” unfolded PI
• 6 1/4” x 3 1/2” folded
• Rubber banded in 10s
• Pack width: ≤ 3/8”
example 3: Spot glued PIs on poster
• Spot glued PI
• Located within ad space
• Under protective acrylic sheet
• Behind clear literature pocket
PI
PI
Ad Space
PosterProtectiveAcrylic Sheet
Lit.Pocket
PI
4 1/4”
6”
1 1/2”
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annual frequency
1x
6x
12x
24x
48x
level i 100+
$115
$104
$101
$98
$95
level ii 200+
$110
$102
$99
$95
$91
level iii 400+
$105
$100
$95
$90
$84
level iV 800+
$100
$90
$85
$80
$73
Weekly Showings/boards per brand (Earned by Brand, by Week)
2010 advertising rates
level i
level ii
level iii
level iV
Example: Buy 100 get 5 free
Example: Buy 200 get 20 free
Example: Buy 400 get 60 free
Example: Buy 600 get 120 free
free bonus boards
adVe
rtiS
inG
info
rMat
ion
Rates base on four-color process. Fifth color, PMS or logo subject to additional charge. Buys of less than 100 hospitals may be accepted but are subject to a $500 printer plate charge.
Please call George Camba, Production Manager at 908.766.0402 x25.
All paid boards will be assigned on a first come-first serve basis. FREE Bonus Boards will be awarded based on availability after all PAID boards are assigned.
Literature distribution via our “plastic pocket” is an additional $5 per showing* per week. *A showing with Physician’s Weekly is one billboard in one location for one week.
All rates net due to Physician’s Weekly.
total boards = 105
total boards = 220
total boards = 460
total boards = 720
5% Bonus
10% Bonus
15% Bonus
20% Bonus
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diGi
tal &
Mul
tiM
edia
Pro
duCt
SPower at the Point-of-Care
Podcast $10,000
Audio version of content narrated by physician key opinion leader (KOL).
Available online for 1 year.
Webcast $15,000
Online slideshow narrated by physician KOL.
Available online for 1 year.
digital edition $10,000
‘Page flip’ version of poster online/download.
Available online for 1 year.
ebook $30,000
‘Page flip’ version of 4-5 top articles by specialty/topic.
news by topic Section $30,000 (annually)
Editorial collections organized by therapeutic area.
enewsletter $2,500 (weekly)
Weekly eBlasts with interview- based articles and medical news.
digital Media
online Sponsorship
Danny Chu, M.D.Clinical Instructor, Albert Einstein School of MedicineAttending Physician, Beth Israel Medical Center
Closing Gaps in Hepatitis B Screening
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er a
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ad S
lot # 1
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Q1
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* End of quarter 2-week issue
issue date1
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48*
issue date1/4/10
1/11/10
1/18/10
1/25/10
2/1/10
2/8/10
2/15/10
2/22/10
3/1/10
3/8/10
3/15/10
3/22/10
4/5/10
4/12/10
4/19/10
4/26/10
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5/17/10
5/24/10
5/31/10
6/7/10
6/14/10
6/21/10
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7/26/10
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10/25/10
11/1/10
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11/29/10
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Closing date12/4/09
12/11/09
12/18/09
12/25/09
1/1/10
1/8/10
1/15/10
1/22/10
1/29/10
2/5/10
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2/19/10
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3/19/10
3/26/10
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4/23/10
4/30/10
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5/21/10
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6/11/10
6/18/10
6/25/10
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7/16/10
7/23/10
7/30/10
8/6/10
8/13/10
8/20/10
9/3/10
9/10/10
9/17/10
9/24/10
10/1/10
10/8/10
10/15/10
10/22/10
10/29/10
11/5/10
11/12/10
11/19/10
Mat’s due date12/16/09
12/23/09
12/30/09
1/6/10
1/13/10
1/20/10
1/27/10
2/3/10
2/10/10
2/17/10
2/24/10
3/3/10
3/17/10
3/24/10
3/31/10
4/7/10
4/14/10
4/21/10
4/28/10
5/5/10
5/12/10
5/19/10
5/26/10
6/2/10
6/16/10
6/23/10
6/30/10
7/7/10
7/14/10
7/21/10
7/28/10
8/4/10
8/11/10
8/18/10
8/25/10
9/1/10
9/15/10
9/22/10
9/29/10
10/6/10
10/13/10
10/20/10
10/27/10
11/3/10
11/10/10
11/17/10
11/24/10
12/1/10
2010
Pro
duCt
ion
SCHe
dule
www.physweekly.com
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2010
edi
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www.physweekly.com
City/State
Philadelphia PA
Saint louis Mo
Dallas TX
Cleveland oH
durham nC
Atlanta GA
Washington DC
Hackensack NJ
baltimore Md
Kansas City KS
Loma Linda CA
New Hyde Park NY
Houston tX
Jackson MS
new York nY
newark nJ
new York nY
Columbus oH
Palo alto Ca
Tampa FL
Greenville Pa
San Antonio TX
Baltimore MD
nashville tn
Washington DC
location
Albert Einstein Medical Center
barnes Jewish Hospital
Baylor Health Care System
Cleveland Clinic foundation
duke Medical Center
Emory University Hospital
Georgetown University Hospital
Hackensack University Medical Center
Johns Hopkins Hospital
Kansas University Medical Center
Loma Linda University Medical Center
Long Island Jewish Medical Center
Methodist Hospital
Mississippi Baptist Health System
Mt Sinai Hospital
newark beth israel Medical Center
new York Hospital-Cornell Medical Center
ohio State university Hospital east
Stanford university Medical Center
Tampa General Hospital
uPMC Horizon
University of Texas Health Center
University of Maryland Medical Center
Vanderbilt university Hospital
Walter Reed Army Medical Center
bold indicates 2009 USNEWS Honor Roll hospitals
toP
HoSP
ital
S
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