THE IDEAS BOOK

THE IDEAS BOOK

1W W W.PWEUROPE.COM

COLOURFUL PLANTS BRIGHT IDEAS

Senorita Rosalita®

2 W W W.PROVENWINNERS.COM

THE AIM OF PROVEN WINNERS is to introduce the best, most unique, high performing plants, producing them to maximum quality standards, and to market the plants in an innovative way. Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance.

NO OTHER PLANT LINE goes through the same rigorous selection process, which takes 2-3 years and is carried out at facilities in the U.S. and Canada, as well as at trial stations in Europe, South Africa, and Japan. Most Proven Winner varieties are protected by plant patents and breeders’ rights. Their viral control process is also second to none and sets Proven Winners apart from its competitors.

BESIDES PRODUCING BET TER PLANTS, Proven Winners is also credited with creating the “container gardening” craze, and introducing new plant genera. Most consumers had never heard of Bacopa, Nemesia, Verbena, etc. until Proven Winners pioneered these varieties.

EXTRAVAGANZA

3W W W.PWEUROPE.COM

DIAMOND FROST® Exposure Part Sun to Full SunHeight 12–18” | 34–40 cmHardy Temp 40°F | 4°CUses Plant alone or in combinations in all container types and landscapes.Features Heat- and drought-tolerant plants; clouds of airy white flowers all season; low maintenance.

Diamond Frost®

GARDENING SHOULD BE FUN, make an effort to try something new each year and you may be pleasantly surprised! Buy a container that suits your style and

fill it with your favourite varieties. Have you always wanted to try a plant which is said to be unsuitable in your area or climate? With the right micro-climate or

a mild winter you might just surprise yourself.

GARDEN & LANDSCAPE

W W W.PWEUROPE.COM 5

DAISY MAY®Exposure SunHeight 12–24” | 30–50 cmHardy Temp -4°F | -20°CUses Great in containers and landscapes.Features A very robust plant that will tolerate a wide range of temperatures in dry or moist areas.

Calippo Gold | Luscious® LemonadeDaisy May®

GOLDDUST™Exposure SunHeight 2–5” | 5–13 cmHardy Temp 25°F | -4°CUses Great in landscapes and containers.Features Small green leaves are covered with yellow Nemesia-like flowers from May through October, excellent heat tolerance.

SENORITA ROSALITA® Exposure SunHeight 24–48” | 50–100 cmHardy Temp 32°F | 0 °CUses Use in landscape beds for height or in large planters.Features Sterile flowers, and thornless, non-sticky, odourless foliage adds to the appeal for this great garden performer.

GoldDust™

7W W W.PWEUROPE.COM

GRACEFUL GRASSES® VERTIGO® Exposure SunHeight 36–48” | 50–150 cmHardy Temp 20°F | -7 °CUses This grass will enhance your garden all summer.Features A large grass which is a greatarchitectural element in any garden and has spiky foliage which demands attention.

Graceful Grasses® Vertigo®

W W W.PROVENWINNERS.COM8

GREAT FOLIAGE

PLANTS BOASTING EXCITING PURPLE, flashy green and red foliage, easy to maintain and en-vogue for every modern garden.

GREAT FOR MIXING with flower colours and showing plants with different habits in your combinations. Foliage can also add a great colour element. In fashion and interior

design, black, brown, and white are considered neutral colours. With plants, the neutral palate expands to include basic green foliage, while non-basic green foliage functions

as a playful element. Silver, black, chartreuse, variegated, and bronze are just some of the different foliage colours that can function as design elements.

W W W.PWEUROPE.COM 9

ILLUSION® MIDNIGHT LACEExposure Part Sun to SunHeight 6–10” | 15–25 cmHardy Temp 35°F | 2°CUses Great in combinations, window boxes, hanging baskets and landscapes.Features A great foliage component plant in combinations, excellent heat tolerance and good vigour. Also great as annual ground cover.

Graceful Grasses® Vertigo® Supertunia® WhiteSweet Caroline® Bronze

ILLUSION® GARNET LACE SWEET CAROLINE® LIGHT GREENExposure Part Sun to Full SunHeight 6–10” | 15–25 cmHardy Temp 35°F | 2°CUses Great in mixed containers, window boxes and hanging baskets.Features Great foliage component plant in combinations; excellent heat tolerance and good vigour.

Illusion® Emerald LaceSupertunia® WhiteDaisy May®

BALCONY AND BASKETS UNLIMITED COLOURS, with Proven Winners plants, every combination is possible, bright yellows, cherry pinks with golden stars and purples with a green edge. Your imagination’s the limit!

Flair® | Goldilocks Rocks®

Supertunia® Pretty Much Picasso®

Superbells® Grape Punch

12 W W W.PROVENWINNERS.COM

FLAIR® | GOLDILOCKS ROCKS®Growing Tips Self-cleaning, nodead heading necessary.Exposure SunHeight 12–14” | 30–40 cmHardy Temp 30°F | -1°CUses Use in hanging baskets, window baskets and landscaping.Features Vigorous, heat and drought tolerant; bright gold flowers spring to autumn.

13W W W.PWEUROPE.COM

SUPERTUNIA® RASPBERRY BLAST Exposure SunHeight 6–10” | 15–25 cmHardy Temp 30°F | -1°CUses Use in hanging baskets, window boxes, landscaping and combination planters.Features Unique rose-pink and white flowers abound on cascading foliage; fertilise often; low maintenance.

Supertunia® Raspberry Blast Illusion® Emerald LaceDiamond Frost®

14 W W W.PROVENWINNERS.COM

SUPERTUNIA® PRET T Y MUCH PICASSO® Exposure SunHeight 6–10” | 15–25 cm trailing to 60 cmHardy Temp 30°F | -1°CUses Great in landscapes and in combination planters.Features Unique flowers sporting violet purple flowers edged in lime green. This vigorous plant is great for mixing in combination with other vigorous plants.

SNOW PRINCESS®Growing Tips No dead-heading necessary for continuous bloom. Exposure Part Sun to SunHeight 4–6” | 10–15 cm trailing to 50 cmHardy Temp 30°F | -1°CUses Great in containers and landscapes.

Supertunia® Pretty Much Picasso® Snow Princess®Superbells® Grape Punch

15W W W.PWEUROPE.COM

Superbells® Grape Punch

SUPERBELLS® GRAPE PUNCHExposure SunHeight 5–10” | 12–25 cm trailing to 50 cm Hardy Temp 30°F | -1°CUSES Calibrachoa do not like to haveconstantly damp soil. They do best in ground with good drainage.For most gardens, containers are thebest use for Calibrachoa.FEATURES Abundant, small Petunia-like flowers all season on cascading growth; low maintenance.

W W W.PROVENWINNERS.COM16

Superbells® Cherry Star, the best novelty is an eye-catcher for every combination!

Superbells® Cherry StarSunsatia® Lemon

Superbells® Grape PunchIllusion® Midnight LaceSuperbells® Light Pink

SUPERBELLS® CHERRY STARExposure SunHeight 5–10” | 12–25 cm trailing to 50 cmHardy Temp 30°F | -1°CUses Calibrachoa do not like to haveconstantly damp soil. They do best in ground with good drainage. For most gardens, containers are the best choice for Calibrachoa. Features Abundant, small petunia-like flowers all season on cascading growth; low maintenance.

17W W W.PWEUROPE.COM

SPRING FLING!®START YOUR COLOURFUL SEASON with Sunsatia® from Proven Winners. These Nemesias are cold resistant and very early blooming. Plant them out in March and April when the chance of frost has gone.

W W W.PROVENWINNERS.COM18

SUNSATIA® ANONA | COCONUTSUNSATIA® POMELO | LEMONSUNSATIA® GRANADA | CRANBERRYExposure Part Sun to SunHeight 6–10” | 25–40 cmHardy Temp 25°F | -3 °CUses Plant alone or in combinations in all container types.Features Profuse flowers cascade from pots and baskets all season; excellent for early spring; low maintenance.

Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance.

W W W.PROVENWINNERS.COM20

PROVEN WINNERS-BOOKLETSCombination books or Proven Winners booklets for consumers show the potential of Proven Winners plants and give after sales advice.

ADVERTISING Focused advertising for special targetgroups which highlights single products,and the Proven Winners brand, renowned throughout the industry.

W W W.PWEUROPE.COM W W W.PROVENWINNERS.COMWe hope you will take a few minutes to browse our site and see all that Proven Winners has to offer.

MARKETING MATERIALSA customisable container workshop kit from Proven Winners.All you need to know to host a container design workshop at your garden centre all in one complete package.

WATERWISEConsumers are looking for ways to make gardening easier, and WaterWise delivers by helping gardeners eliminate the work of watering.

LABELLED POTSAvailable in different countries. Labelled pots help differentiate the products and give added value.

SOCIAL MEDIAYouTube: 2000 visitors daily; Facebook USA: 30000 fans

MERCHANDISING MATERIALSLabels, posters, bench cards… many different aids for points of sale are available from Proven Winners.

WE ARE HERE TO HELP

21W W W.PWEUROPE.COM

PLANT BREEDER CONTACT www.pwbreeders.com

EUROPE Winfried Hohmann, whohmann@innovaplant.de NORTH AMERICA Rick Schoellhorn, rick@provenwinners.com

BREEDERS – WE CAN HELP YOU LAUNCH YOUR PLANT…

YEARS OF WORK, OR LUCKY ACCIDENT, the discovery of an exciting new or improved variety is every plant breeder and gardener’s dream; but once you’ve found it, then what? For many top breeders, the answer is to contact Proven Winners.

FINDING OR DEVELOPING NEW PLANTS is difficult enough, but negotiating legal issues, dealing with marketing and meeting produc-tion requirements is more than most individu-als want to deal with. For this reason Proven Winners is the perfect partner to help you bring your plant to a global market.

PROVEN WINNERS WORKS with plant breeders to explain the risks, and can help to manage the costs of protecting your discovery. Proven Winners also provides the infrastructure to help you succeed. Virus screening, tissue-cul-ture facilities, comparative trialling, the highest quality production facilities and an international marketing network including the US , Europe, Japan, South Africa and Australia are all part of the Proven Winners package.

PROVEN WINNERS IS AN INTERNATIONAL plant marketing cooperative with offices in the US, Europe, Japan, South Africa and Australia. The company works with many different plant breeders and plant breeding firms around the world. Proven Winners is a retail brand and its members are selling millions of young plants around the globe while paying royalties for pro-tected plant material to its network of breeders. Proven Winners has the most recognised retail brand in the business and is known for having only the highest quality genetics. Let us help you succeed by using our network of experts in genetics, production and marketing of orna-mental plants.

SO WHEN YOU FIND what you’ve been searching for, contact the people who will help you turn your great achievement into major royalties. For information about Proven Winners plant criteria or to discuss your work, contact our experts.

W W W.PWEUROPE.COM 23

INTERNATIONAL NETWORK

24 W W W.PROVENWINNERS.COM

PROVEN WINNERS EUROPE LIMITED

Head officeKernock Park Plants, Pillaton, Saltash, Cornwall, PL12 6RY. Great Britain www.pweurope.com

GERMANY Kientzler GmbH 55454 Gensingen Postfach 100 www.kientzler.de

ITALY Andreas Psenner e.G.39100 Bolzano via Merano 18 www.psenner.it www.provenwinners.it

SPAIN Grup RoigFinca „Can Mayo“, s/n E-08338 Premià de Dalt, Barcelona www.gruproig.com

POLAND Plantpol32-600 Oświęcim Zaborze, ul. Jezioro 33-35 www.plantpol.com.pl

DANMARK Hansson DKHolmevej 36 5471 Søndersø www.hanssondk.com

UNITED KINGDOM & ROI Kernock Park PlantsPillaton, Saltash, Cornwall PL12 6RY www.kernock.co.uk

PROVEN WINNERS SOUTH AFRICA

Keith Kirsten Horticulture InternationalP.O.Box 1458, Fourways, Johannesburg, South Africa 2055 www.keithkirsten.com

PROVEN WINNERS SOUTH EAST ASIA

HakusanJapan, 321-1 Sanbanwari, Iwafuji-cho Nissin-city, Aichi-ken 470-0104, www.hakusan2.com

PROVEN WINNERS AUSTRALIA

Aussie WinnersQueensland, PO Box 7354 Redland Bay Qld 4165 aussiewinners.com.au

PROVEN WINNERS NORTH AMERICA

Head office111 E. Elm Street Suite D, Sycamore, IL 60178 Phone: 877 865 5818 www.provenwinners.com

SPECIALISED IN ANNUALS - USA Pleasant View Gardens 7316 Pleasant Street Loudon, NH 03307 www.pwpvg.com

EuroAmerican Propagators32149 Aquaduct Road Bonsall, CA 92003 www.pweuro.com

Four Star Greenhouse1015 Indian Trail Carleton, MI 48117 www.pwfourstar.com

SPECIALISED IN ANNUALS - CANADA Ed Sobkowich Greenhouses 398 Maple Avenue Grimsby, ON L3M 3B9 www.sobkowich.com

Dentoom’s GreenhouseRR #1, Red Deer, AB, T4N 5E1 www.dentooms.com

Nordic Nurseries29386 Haverman Road Abbotsford, BC V4X 2P3 www.nordicplants.com

SPECIALISED IN FLOWERING SHRUBS Spring Meadow Nursery 12601 120th Ave Grand Haven, MI 49417 www.colorchoiceplants.com

SPECIALISED IN PERENNIALS Walters Garden 1992 96th Avenue Zeeland, MI 49463 www.waltersgardens.com

The items within this document are the intellectual property of Proven Winners or its partners, and are subject to the protections of copyright, trademark and unfair competition law. Photography courtesy of Proven Winners – www.provenwinners.com, www.pweurope.com.

Graphic: praderCo*mmunication, Italy. Print: karodruck, Italy.

WWW.PROVENWINNERS.COM – WWW.PWEUROPE.COM

Superbells® Cherry Star, the best novelty is an eye-catcher!