PXP magazine issue 2 2014

Inside this issue:• The death of the channel. Why retailers should embrace agile commerce.

• Are you connected to your mobile channel?

• Payments fatigue?

PXP Magazine Issue 2

Contents 4-5 Ever wondered what happens in the seconds it takes to process a card transaction? 6-7 The death of the channel 8-9 Are you connected to your mobile customer? 10-11 The uphill struggle to avoid payments fatigue 12-13 The history of money 14 Gaining a global foothold 15 5 Key steps to acquirer accreditation 16-19 Jargon Buster 20-21 A rough guide to international roll outs 22-23 Talking Point: US EMV adoption 24-25 Take in more tourism spend with Discover Global Network 26-27 The future of payments - who do you trust? 28 Layers of technology to secure card data 29 Configure, deliver, connect 30-31 Reducing your card payment processing fees 32 Connecting customers to infrastructure 33 Trend Alert 34-35 Fear and loathing in payments36-37 How to get a single view of the customer and sell more38-39 How do you attract the world’s most lucrative customers? 40-41 Dr Bill’s plastic surgery 42-43 When things go wrong - Prevention is better than cure 44-45 7 Essential questions to ask when selecting a Payment Service Provider (PSP) 46 Our favourite Tweets 47 Getting to know PXP

www.pxp-solutions.com2

HelloContentsWelcome to the second edition of our magazine.

The last year has seen some exciting changes for our company, none more so than our rebrand to PXP. In 2011 Servebase was acquired by a group of skilled private investors whose ambition for the company was to turn it into a world leader in payments. Following significant investment over the past three years to prepare the organisation for scalability and growth, we felt it was time to properly launch into the market with this new company. The new brand was launched on Friday 14th February 2014 which, for those of you that can remember, was the eighth year anniversary of I PIN, the UK mandate for PIN usage on Chip and PIN. We chose this date because we believe the launch of PXP is the biggest thing to happen to payments since then. PXP remains an independent player with a clear point of view and a desire to show global businesses that payment processing isn’t merely a necessary and costly transaction at the end of the sales process, but a source of strategic advantage: building stronger customer relationships, providing greater efficiency of operations and enabling significant growth. I hope you enjoy this issue, don’t forget to register for our Blog at www.pxp-solutions.com Best RegardsMelissa Law, Product Marketing Director, PXP

A note from

the Editor

}

3PXP Magazine Issue 2

12 This is passed back to the terminal and

informs the PED and card of their

decision

13 It’s at this point that

any issuer scripts (which are updates to the card) can be written, without the need for the bank to issue a new card to

their customer

11If approved, the issuer generates an ARPC which is the Authorisation

response Cryptogram

3 Card application selected

(EMV cards can run multiple applications eg;

Local Debit and Visa Credit]

10The ARQC is

verified by the issuer and a risk

evaluation is done on the transaction

9The payment processor and

Acquirer makes sure this gets all

the way to the card issuer

4Offline card checks - this validates it’s

a genuine card being used1

Transaction initiated by point of sale/till

5 Cardholder

Verification – customer enters PIN

6 Terminal Decision – based on

configuration the terminal decides whether a transaction should go online to the bank or

can be authorised offline

7Card Decision - Card is KING with

EMV and ultimately decides whether a transaction should go online or not. It can override the

terminals previous decisions

2 Card inserted to PIN Entry Device

Ever wondered what happens in the seconds it takes to process a card transaction?

8 If it goes online

an ARQC is generated which is a cryptogram that acts as a digital signature of the Authorisation

Request

14 The card is removed.

Authorisation result is passed

back to the POS/till

15 Kerching –

The transaction is complete!

4 www.pxp-solutions.com

12 This is passed back to the terminal and

informs the PED and card of their

decision

13 It’s at this point that

any issuer scripts (which are updates to the card) can be written, without the need for the bank to issue a new card to

their customer

11If approved, the issuer generates an ARPC which is the Authorisation

response Cryptogram

3 Card application selected

(EMV cards can run multiple applications eg;

Local Debit and Visa Credit]

10The ARQC is

verified by the issuer and a risk

evaluation is done on the transaction

9The payment processor and

Acquirer makes sure this gets all

the way to the card issuer

4Offline card checks - this validates it’s

a genuine card being used1

Transaction initiated by point of sale/till

5 Cardholder

Verification – customer enters PIN

6 Terminal Decision – based on

configuration the terminal decides whether a transaction should go online to the bank or

can be authorised offline

7Card Decision - Card is KING with

EMV and ultimately decides whether a transaction should go online or not. It can override the

terminals previous decisions

2 Card inserted to PIN Entry Device

Ever wondered what happens in the seconds it takes to process a card transaction?

8 If it goes online

an ARQC is generated which is a cryptogram that acts as a digital signature of the Authorisation

Request

14 The card is removed.

Authorisation result is passed

back to the POS/till

15 Kerching –

The transaction is complete!

PXP Magazine Issue 2 5

50% OFF

50 %50 %

SALE

SALE

SMART

SHOPPING

But now, with the rapid adoption of new technology, consumers are shopping in whole new ways, with their smartphones, tablets and PCs, on social media, in store or a combination. In response, retailers have adopted multi-channel or omni-channel strategies to provide a seamless experience across all channels. However, customers don’t shop in channels or use them to distinguish between brands or businesses. Instead, they now use different devices as a means of engaging across touchpoints. And this is where a multi/omni-channel strategy starts to fall down. Operating a multi-channel business suggests silos and separation. And who knows what new channels will emerge in the future? Ten years ago Facebook, Twitter and Pinterest didn’t

exist. In addition, retailers can’t predict what the customer journey across channels will look like. They may start off by looking at reviews on Twitter, then order online and take back the product in store. They may not even buy through your site but go through a third party like Quidco instead. So the customer may end their destination at a very different point than where you planned. And if they experience any problems when using these channels they are likely to go elsewhere to complete their purchase.

Adopting agile commerce What retailers need is an agile commerce strategy. Forrester defines agile commerce as: “an approach to commerce that enables businesses

to optimise their people, processes and technology to serve customers across all touchpoints.” To implement a successful agile commerce strategy, retailers need to understand how customers use touchpoints and how to optimise those interactions to drive engagement and business. Orchestrating the customer relationship across touchpoints and not channels to drive relevant, personalised and linked offers across touchpoints is key here.

So what should retailers be doing? Firstly, they need to make customer analytics a core competency by capturing customer interaction and sales to analyse customer behaviour and enable optimisation across touchpoints. This can be done with existing payments data. Remember the true value

MAIN FEATURE

The death of the channelWhy retailers shouldembrace agile commerceThe one constant retailers have to face is change. A decade ago, a retailer opened a shop, stocked it and then customers bought the produce in store.


50% OFF

50 %50 %

SALE

SALE

SMART

SHOPPING

of analytics isn’t what you already know, but its ability to highlight what you don’t know yet. Secondly, implement technology that is easy to manage and roll out across all touchpoints and markets quickly. Finally, evolve your technology ecosystems to support and drive touchpoint usage. Stop running fragmented technology across channels, but instead choose flexible technology that can manage all touchpoints now and in the future. Use tools to encourage interaction at the right time with carefully targeted messages based on the analytics compiled. Platform

unification will also lower technology and service costs. PXP’s ANYpay platform, provides an ideal base for agile commerce. The plug and play and mix and match options enable retailers to provide a fully integrated customer journey across multiple channels. Customer touchpoints such as mobile devices, social networking sites, in-store kiosks and point of sale devices can be plugged in while value

added services such as fraud, loyalty and CRM platforms can be seamlessly integrated. ANYpay allows retailers to modify their payment infrastructure as and when necessary, while aligning payment capabilities with buying choice and adapting to customer habits, now and in the future.

The death of the channel



So what is the answer to this? Consumers are increasingly accessing information and functionality on their devices though apps while retailers are using them to promote their brand, product or service. Christian Dior, for example, chose Windows 8 as a target platform to get out in front with a premium app. The app, which was designed and deployed in less than 30 days,

Are you connected to your mobile customer?In addition to the established selling channels retailers also need to create great experiences through mobile devices, as this enables them to reach and influence consumers at the point of purchasing decision.

Technology has a long history of changing consumer expectations and the internet drove consumers to shop and research online, and now there has been another even more profound shift with smartphones and tablets. Shoppers have their phones with them most of the time and they expect more from retailers than just a website on their phone – that would be like putting corporate brochures online as a PDF. They use smartphones for games, interactive and animated content or location-specific offers. Consumers want to interact with retailers on their phones, not have a generic message pushed to them.

blends data and content, performs smoothly and looks good, while being functional and relevant.

Real-time connectionPXP and Movanta have partnered to provide a white label app that lets a retailer send targeted messages and run a loyalty scheme on their customers’ phones using insights gathered from their payment stream information. The app integrates with PXP’s payment

gateway ANYpay, which provides real-time information about what consumers are buying – it’s not general demographics, such as this person is 25-35 years old. On top of this, retailers can add analysis and insight. For example, this customer shops with us every month, they spend X amount, this is when they were last in store and this is the demographic they fit with. The retailer uses this segmentation


Are you connected to your mobile customer?

and then makes it more relevant through triggers such as location and time of day to send a tailored promotion. The app catches people when they are in the moment and provides the right message at the right time. It can also engender loyalty by offering rewards and incentives such as a money off coupon in exchange for a social media post after the sale.

Create engaging, personal advertisingDigital marketing must be more personalised and tailored if retailers are to create an effective campaign. Adverts must not only be memorable, but also shareable, engaging, with added value for the audience. The Microsoft Advertising Consumer Insights whitepaper explains: “As an

industry, we need to move beyond basic targeting, tracking and demographic segmentation to drive deeper, permissioned engagement with consumers, where we deliver valuable and personal experiences in and out of the store.”

The Winners In The Mobile ChannelWinning in the mobile channel is not about adapting existing content for mobile. While this may be a helpful first step for

some companies we believe this is a wasted effort for many. Mobile has unique – and highly attractive – features that can deliver real business benefit. And a business’s mobile strategy needs to take advantage of these features.

A tough, global climate with volatile patterns of economic weather, the rise of the Asian consumer, the proliferation of e- and m-commerce, an increase in fraud and the decline of the traditional High Street, is shaping the way global retailers operate and deeply impacting consumer behaviour. Barriers to trade are being broken down, with pressure from consumers and retailers alike.

The new global, mobile consumer is king as they seek out frictionless ways to buy goods and services and embrace new ways of purchasing. Businesses are increasingly polarised and a ‘survival of the fittest’ mindset predominates the multi-channel retail arena. Political Card payment legislation and regulation is highly fragmented and imposed on regional, national and global levels. Coupled with emerging

industry standards driven by the dominant players, this creates a highly complex, compliance- heavy environment. Add to this the proliferation of technologies and channel options, a global market with localised demands, and a legacy of opaque business practice, and retailers can easily start suffering from “Payments Fatigue”. Retailers didn’t set up in business to worry about payment processing. At heart, they are brand owners and retailers focused on bringing great

The uphill struggle to avoid Payments Fatigue?

THE GLOBAL CARD PAyMENT MARKET IS INCREDIBLy COMPLEX AND IS THEREFORE LITTLE UNDERSTOOD By MANy RETAILERS AND THE VAST MAJORITy OF CONSUMERS.


Access to accurate and timely management information supports better decision-making. Payment processing data contains a rich source of real-time data that shows exactly what is happening at the consumer coal face. As merchants expand rapidly into new markets, the ability to get their payment systems up and running quickly and seamlessly can have a significant impact on performance. Scalability matters in the demanding world of consumer retailing.

Ultimately, all business leaders know they need to have one eye on the changes in the marketplace that could affect their business and/or provide opportunities for innovation and growth. The rise of new communications channels and secure transaction capabilities will shape the future of consumer facing businesses in ways we can only begin to imagine. If you are a retailer suffering from “Payments Fatigue” maybe it’s time you started looking for a new payments partner.

products to market that appeal to a global audience of increasingly affluent consumers. Beyond processing payments to keep cash flowing through their business, retailers are looking to reduce costs. The payments industry is notoriously complex with a myriad of players involved and a lack of transparency that makes it hard to understand where charges are being levied. A simplification of the process and improved visibility will help merchants to establish greater control of the costs across different payment platforms and territories.


THE HISTORy OF MONEyIt is hard to say exactly how money appeared in its current form.

Payment of some kind was used all the way back to 2200BC.The money used back then is not the same as we use today.

Early forms of money included shells, stones, beads and fur.

1996:POLyMER NOTES IN

AUSTRALIA2016:POLyMER

NOTESIN THE UK!

1966:THE FIRSTUK CREDIT

CARD

806:PAPER MONEy


THE HISTORy OF MONEyThe money used back then is not the same as we use today.

Early forms of money included shells, stones, beads and fur.

In THe begInnIng:

BARTERING

9000 -6000bC:

CATTLE

1200bC:COWRIESHELLS

1000bC:FIRST METAL

MONEy/COINS

500bC:MODERN COINS

(LUMPS OF SILVER)

118bC:LEATHERMONEy


>> What is your background and how does your previous experience help you in this role?I have been working in the payments industry for around 9 years. I spent over 5 years with one of the major terminal manufacturers looking after the Northern European Retail division and I have consulted with a number of payment service providers on go to market strategy.

>> What are your main responsibilities as Sales DirectorMy key responsibility is to increase the value of this business by defining and executing the sales strategy and building a client base of profitable clients and recurring revenue streams. We are being highly prescriptive in this, targeting the parts of the market where our message resonates loudest.

>> What will be your key focus in the year to come?The key focus is bringing on board the right kind of customers that we can grow with and that can grow with us. We might work with a high-end fashion retailer in Europe and move into the US or Russia or China with them. As their business expands, so does our footprint across the globe.

>> Why did you join PXPPXP is a business that is based on great core values – transparency, honesty, integrity; it is an organisation that is committed to doing things the right way. The solutions we offer are agnostic and independent and we are a company that openly works with great partners to further strengthen the value proposition and power of choice for our clients.

WE CATCH UP WITH PXP’S SALES DIRECTOR, ADAM HOLT

With more than 15 years of front line sales, business development and sales leadership experience, Adam Holt has been charged with leading the sales division of global payments provider PXP, we find out more.

gaining a global foothold in payments



Payment Service Provider (PSP) requests a certification from the chosen acquirer by submitting a questionnaire. The questionnaire must detail Front End, PED, EFT software or service to be used and functionality. All version numbers and certifications must be shown.

Based on the questionnaire answers, the acquirer will issue test scripts to the PSP – there is typically a turnaround time of 10 working days.

The test scripts will include standard EMV tests from Visa and MasterCard, and are designed to cover all possible scenarios in a transaction. They are aligned to both the M-TIP (MasterCard Terminal Integration Process) and an ADVT (Acquirer Device Validation Toolkit ). They will also test incorrect data to ensure it can’t be processed. Testing for additional capture types, such as swiped and keyed will also be provided.

The PSP commences testing against the script using all the elements of the solution and submits the results, including receipts and settlement file to the acquirer. This is called a prerequisite test.

The Acquirer analyses the results and feeds back any observations to the Payment Service Provider - this typically takes 5 working days.

Once the acquirer has signed off the prerequisite tests, full accreditation testing needs to take place. This involves a tester from the acquirer attending site and running through the tests. It typically takes 2 weeks for an acquirer to schedule the resource.

Once the onsite testing is complete the results are analysed by the acquirer and schemes. This can take 10 working days.

If there are no issues found, live deployment can commence once the acquirer has issued live Merchant and Terminal IDs. If there are further issues, prerequisite testing must be repeated.

5 Key steps to Acquirer Accreditation

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

Acquirer or Acquiring bAnk A financial institution (often a bank) where a merchant has an account to process transactions and card payments

ATV Average Transaction Value

AuThorisATion Authorisation is carried out by a card issuer to ensure that there are sufficient funds in a cardholder’s account to cover a transaction

AuxiliAry DATA Auxiliary data is additional information that supports a payment card transaction AVs ADDress VerificATion serVice Fraud-prevention mechanism that verifies a customer address against a card

bATch A batch is a group of transactions produced, processed or gathered together and treated as a single unit

bin BIN is an abbreviation for Bank Identification Number, the first six digits of the number on a payment card. These digits identify a card scheme and issuer

chArgebAck Is a practice in which the bank that issues the credit card returns a customer’s disputed transaction to the merchant—via the merchant’s acquirer — for resolution

chip AnD pin Chip and PIN is the UK’s initiative to implement the EMV standard for secure payments

cnp cArDholDer noT presenT A card not present transaction is a credit card purchase made over the telephone or over the Internet where the physical card has not been swiped or inserted into a reader

JARGON BUSTERA Z TO

A

b

C


cVV2 CVV2 is an abbreviation for Cardholder Verification Value 2 which is a 3 or 4 digit value printed only on the payment card and used therefore to verify that a cardholder has the card in their physical possession, giving a merchant protection against fraud

DynAmic currency conVersion (Dcc) A foreign exchange mechanism provided by banks and third parties that gives a cardholder an option to pay either in the merchant’s local currency or the customer’s home currency at the point-of-sale, wherever they are in the world

e-commerce Electronic Commerce enables the buying and selling of products or services over the internet

elecTronic funDs TrAnsfer (efT) Electronic funds transfer (EFT) is the electronic exchange, transfer of money from one account to another, either within a single financial institution or across multiple institutions, through computer based systems

emV EMV stands for Europay, MasterCard and Visa and is the global standard for Integrated Chip cards and machines that can read Integrated Chip cards for the purposes of authenticating credit and debit card transactions

frAuD screening Fraud Screening is a method to filter good and bad transaction processing. It forms part of the online transaction authorisation process and assists with reducing fraud and reducing chargebacks

gifT cArD Preloaded debit card that allows the cardholder to use it for the purchase of goods or services

home shopping Shopping carried out from ones own home by ordering goods advertised in a catalogue or on a television channel, or by using various electronic media

hoT hoT Multi-active services data centre

inTerchAnge A fee charged for passing a transaction from the acquirer to the card issuing bank

Jcb The JCB Card has a merchant network of 10.93 million spanning 189 countries

keyeD TrAnsAcTions Transactions where a credit card is not physically swiped through a terminal

line iTem DeTAil (liD) The auxiliary data attached to a purchase card transaction to qualify for VAT certification in place of an invoice

mAg swipe Often refers to the magnetic stripe on the back of a payment card or the method used to read the data on it

merchAnT An entity that trades goods or services and receives payment through a payment card

D

e

F

gH

I J KLM


merchAnT plug-in (mpi) Merchant plug-in (MPI) is a software module designed to facilitate 3D Secure verifications to help prevent credit card fraud

miD The Merchant Account Identification Number with the bank acquirer

moTo MOTO is an abbreviation for Mail Order or Telephone Order in card not present transaction processing

msc Merchant Service Charge, the overall fee paid by the merchant to the acquirer for processing card based transactions, usually inclusive of Interchange

mulTi-chAnnel processing The ability to sell goods or services through different sales channels including Customer Present, E-Commerce and Mail Order/Telephone Order

nfc (neAr fielD communicATions) is a set of standards for smartphones and similar devices to establish communication with each other by touching them together or bringing them into close proximity

online shopping Allows customers to purchase goods via the internet

pA-Dss Payment Application Data Security Standard (PA-DSS) is the best practices standard maintained by the Payment Card Industry Security Standards Council (PCI SSC). It was created to assist software and other third-party vendors to develop secure payment applications that support PCI-DSS compliance

pci-Dss The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard for organisations that handle cardholder information for the major debit, credit, prepaid, e-purse. ATM and POS cards. It’s important to know the standards as you may be storing cardholder information, (e.g., receipts, terminals or emails that have cardholder details in them) in a way that the standard does not allow

peD A PED is a PIN entry device, where a card is inserted and a PIN entered

poinT-of-sAle (pos) Suppliers terminal through which the transaction is processed

primAry AccounT number (pAn) A PAN is a payment card number

psp A Payment Service Provider

pxp A unique type of payment service that delivers strategic advantage to merchants

queue busTing Queue busting is a way to engage, interact and initiate elements of a transaction before arriving at the point-of-sale (POS) register

reporTing Secure web based reporting tools enable you to view all your transactions, refund them if necessary and even export the data to reconcile in any existing systems

18

nOP

QR


JARGON BUSTERA Z TO

scheme Mainly Visa and MasterCard allow financial institutions to become members, so they can use their networks to issue or acquire the transactions performed

showrooming Consumers using their mobile devices while in your store (either store vs store.com, store vs online competitors or both)

TiD Terminal Identification Number is a number linked to a point-of-sale terminal than can be used to identify the merchant that processed the card transaction

TokenisATion For merchants who wish to carry out continuous authorisations on the same card, without the need to hold card data locally. Card details are captured and allocated against a unique secure token. Once the transaction is authorised the Token is sent back to the merchant where it can be held and used for any further continuous authority transactions on the same card. This negates the need for the merchant to hold card data and helps assist them with achieving data security standards as required by the payment card industry

TrAck 2 Refers to the data on a payment’s card magnetic stripe, which contains sensitive information such as the PAN

unificATion Allowing merchants to manage any payment device across any application from a centralised point

VbV “VerifieD by VisA” A methodology introduced by the Card Scheme and Banks to provide an additional, secure cardholder verification process prior to an Internet transaction proceeding

websiTe with shopping cart facility gives your visitors the ability to put the goods and services you want to sell into their shopping basket, ready for payment

xmoDem A simple file transfer protocol used to submit settlement files

yuleTiDe Traditionally the busiest time of year for high street retailers

Zip ZAp mAchine A manual credit card impression machine that creates multiple receipts by sliding a handle to record the raised numbers on the front of a credit card onto carbon-paper copies

S

T

UV

XW

ZY


A to international Roll OutsAre you a retailer looking to expand internationally? Here are 10 useful considerations to ensure you don’t trip up on payments.

Standardise the experience across territory and type as much as possible.

1. Fiscal requirements - What information has to be presented on the receipt in each region? i.e. tax requirements or such as in Canada where details need to be printed in both English and French.

4. Are there Multiple Currencies and Languages to support, can your provider do this?

5. Staff training - How intuitive is the solution, how easy is it to train your staff in these different regions to use the system? Do you have high turnover of staff in stores?

3. Do you need an engineer onsite to install and update? What if your payment terminal breaks, can a new one be sent and work in a Plug and Play way? What happens if you want to add new card support or change your floor limits, sending an engineer out every time can be costly, can this be done remotely and managed for you?

2. Localised standards - There are some standardised global standards such as PCI and EMV, however many regions have localised standards.


A to international Roll OutsAre you a retailer looking to expand internationally? Here are 10 useful considerations to ensure you don’t trip up on payments.

Standardise the experience across territory and type as much as possible.

10. Comms - What do you have available onsite? Different areas of the world have differing availabilities - what if they go down? Are there offline working contingencies in place such as multiple hot hot datacentres?

9. Scalability and performance - how often will you be opening new stores? Can the solution you use scale and cope with different time zone peak trading times?

6. Security - Some regions have higher rates of fraud than others, how can you ensure you protect yourself from possible breaches?

8. Changing buying habits - how do your customers in different regions expect to pay? Different payment trends are more prevalent in some areas than others.

7. brand impact - Your payment experience has to meet with or exceed customer expectations to ensure it’s adopted and in line with your brand – Dynamic Currency Conversion & Tax Free Shopping can help with this.


TALKING POINT

US eMV

adoption22 www.pxp-solutions.com

Standing for Europay, MasterCard and Visa, EMV is a global standard for credit and debit payment cards based on chip card technology Requirement: All acquirers and sub-processors in the US must be enabled to handle full EMV chip data in transactions.

According to Luigi, there are three major reasons EMV adoption has been slow in the US:1) The size of the market2) The number of processors involved 3) Costs

Q. Were US retailers ready for the April 2013 deadline?No! This is partly due to the fact that the provision of how it should be adopted by the card associations took longer to be implemented by the processors than expected – because there are so many. So even if retailers have the best intention to adopt these technologies, they rely on the many processors to be ready first.

EMVCo has announced that over 42 per cent of all payment cards and nearly 76 per cent of terminals in circulation globally are based on its technology. There is no doubt that EMV technology adoption has been successful in the UK and other parts of Europe, but – perhaps rather surprisingly – the US is lagging behind. We speak to PXP’s man in the USA Luigi Del Basso to find out more.

Another reason is that there isn’t currently any financial benefit for them to adopt the technology yet. Currently, US retailers are not accountable for card fraud losses, but from October 2015, we will witness something called the fraud liability shift. If they have not implemented the new technology by then, they will be hit by the extra costs in bank fees as the liability shifts to them.

Q. Why should we be using eMV technology?A main benefit of adopting EMV technology is that it reduces fraud, which has been proven in the UK and the rest of Europe. Another real benefit is that it will lower retailers costs and therefore lower costs for consumers. It’s a fact that the UK saw a reduction of £36 million in counterfeit and lost and stolen fraud on plastic cards in January to June 2005 compared with the same period in 2004 – due to the EMV technology-based chip

and PIN system (Source: The Chip and PIN Programme)

Q. How are you working with retailers to ensure that they are able to implement eMV technology next year?We are providing retailers with eight years of global EMV experience providing consultancy to banks and retailers. As a result of this experience, we have ready to go solutions for retailers. PXP’s ANYpay allows merchants to manage any payment device across any application, from a centralised intelligent hub via the cloud. The hosted platform integrates seamlessly into any application and allows merchants to select their chosen sales channels while enjoying further value added services such as real-time analytics, dynamic currency conversion, tax free shopping, electronic charity box and mobile POS.


Take in more to urism spend with Discover g lobal network

ENSURE yOUR BUSINESS ATTRAcTS vISITORSDiscover Global Network Cardholders spent an average of £1557 per transaction in the UK. All rental terminals automatically accept these card types. If your business does not accept these cards then contact us to find out how you could benefit from a single settlement and single statement for all your card transactions.

• Spend on average, 2 timeS more than viSa/ maSter Card3

• generateS $27B in yearly SaleS volume

• 58m diSCover Branded CardS4

• higher Spend and larger Credit lineS than viSa/ maSterCard5

• leading CaSh rewardS program in u.S.

• largeSt domeStiC network in South korea• approximately 4.5m CardS iSSued from a total portfolio of 51m to Be Converted • $126B proCeSSed

MORE ThAN 32 MIllION OvERSEAS vISITORS cOME TO ThE UK EAch yEAR1

Tourism plays an increasingly important role in delivering economic growth to the UK, with overseas travellers (both business and recreational) spending £20.76bn (up12% year on year).

DRIvE INcREMENTAl TOURISM REvENUE

Many travellers heading to the UK carry cards running on the Discover Global Network (3rd largest network in the World)2 bringing you billions in spend volume from international travellers and affluent cardholders around the globe.


Take in more to urism spend with Discover g lobal network

ORDER cOMPlIMENTARy SIGNAGE

Signage for Discover Global Network is represented by both Diners Club® and

Discover® acceptance marks. Displaying signage can help drive tourist to your business because cardholders look for

these marks before purchasing. All items are complimentary and can be ordered at DiscoverSignage.com. By displaying

Discover and Diners Club signage, millions of high-spending travellers will feel

welcomed to spend with you.

• owned By the 10 largeSt BankS in india• india’S national network with a population of 1.2B

• SyStem of national payment CardS operated By a diviSion of SerBia’S Central Bank• iSSued By 27 BankS

cONTAcT DETAIlS: WEBSITE: DiscoverGlobalNetwork.com

CONTACT US: [email protected]

TWITTER: https://twitter.com/dn_global

1visitBritian.org, rolling 12 months thru nov. 2013 2 retail Banking and research, august 2013 3 the nilson report #1014, march 2013

4 the nilson report #986, January 2012 5 tnS, 2013 State of the Card market 6 Euromonitor 2012 7 Discover Financial Services Internal Data 2013

How are visitors

spending in the UK?6

OThER2%

lODGING34%

EXcURSIONS/ENTERTAINMENT

10%DINING

20%

ShOPPING17%

TRAvEl WIThIN cOUNTRy

17%


However, how easy is it to win the new tech savvy consumers trust? It seems that banks are hoping the key to trust is brand longevity. Over the past year or so many thought leaders in payments claim that it’s the banks and financial Institutions that will win the “war of wallets” or will lead the way with mobile payments, simply because they have been around the longest and therefore that’s who people trust.

This is a fair argument until you start thinking about start-ups and technology differently. It’s surprising that 70% of the Fortune 1000 are new companies. That’s a staggering figure and one that is possible thanks to the recent acceleration of technology. So if you take out longevity, what have the banks got to offer in terms of trust? Who really trusts their bank anymore?

Even MasterCard have invested a huge amount in new marketing campaigns to distance themselves from the financial institutions, pushing themselves as “the world’s most advanced payments technology company”, of which their MasterCard by Numbers video is a great example. So if consumers don’t trust their bank anymore, who do they trust? Is it the companies that have never let you down? The companies that have built

The future of payments: Who do you trust?

THE CONSUMER NEEDS TO BE CONFIDENT THAT THE METHOD IN WHICH THEy ARE PAyING THEIR MERCHANT CAN BE TRUSTED. THAT HAS TAKEN MANy FORMS OVER THE yEARS – THE FLEXIBLE FRIEND STICKER IN THE SHOP WINDOW, THE BANK’S LOGO ON THE PAyMENT TERMINAL, THE PADLOCK PICTURE ON THE WEBSITE AND SO ON.


+5 +2

-9 -12

trade unionS

BBC BankSTHE

poliCeTHE

preSS

nhS

-26

-72

So if consumers don’t trust their bank anymore, who do they trust?

a brand based on your entire experience with them from start to finish. In no particular order that’s companies like Apple, Amazon and yes, with their new Bill Me Later function, PayPal. Now these companies aren’t perfect. Many of us have experienced broken iPad’s and Kindle’s, but the customer support given rarely fails to delight, often with new devices and little effort. It’s fair to comment that engaging with them is nowhere near

as painful as many banks or utilities providers – including mobile phone operators! So who will win the “war of wallets” and who will provide the best mobile payment experience? The answer seems simple, it’s the brands that haven’t let us down yet, the brands we trust! So who do you trust? Trust in the card payments industry is not a new concept. We all know that when it comes to personal data and especially finance, the trust of the consumer is key.

Trust in our major institutions has fallenPerceptions of how well major institutions are run, change from 1983 to 2012 (percentage points)

Source: national Centre for Social research


sTop The bAD guys from manipulating

connections and tracking your systems into

revealing information

2proTecT your DATA!

Firewall Intrusion Protection

Application Inspection

3

1BUIlD UP lAyERS OF

PROTEcTIvE TEchNOlOGy TO MAKE IT hARDER FOR A hAcKER TO GET ThE cARD DATA

How do I protect my

data?

How do I examine every connection?

FILTeR OUT THe bAD STUFF5

WHY SO MAnY LAYeRS?The technology layers provide protection against all different aspects of attack. All of them would need to be penetrated to gain access to your data.

6

4MAKe YOUR SYSTeMS AS SeCURe

AS POSSIbLe!

SofTware firewall • anTiviruS • acceSS conTrol • DaTa encrypTion

Ask for some consultation from the expert if you are uncertain of what to do :)7

Layers of technologyto secure card data



WE hAvE ThE SKIllS We’re accredited installers for a vast range of cabling and network infrastructure, including:

WE hAvE ThE PEOPlE Our project managers work to PRINCE2 methodology and our engineers and trained and equipped to work efficiently so our costs are always competitive.

WE hAvE ThE SERvIcE Our low-cost, turnkey service can supply, configure, install and test your systems – with everything we do meeting ISO 9001 standards.

‘‘ ‘‘SO OFTEN, IT’S ThE INSTAllATION ThAT cAN MAKE OR BREAK ThE IT PROJEcT BUDGET. DElAyS AND DISRUPTION ARISING FROM POORly MANAGED DEPlOyMENT WASTE TIME, TIE UP yOUR RESOURcES AND DAMAGE BUSINESS PERFORMANcE.

EIT has what it takes to meet deadlines, work within budget and keep costs to a minimum.

eIT provided us with the optimum solution to meet our demanding data network requirements throughout our stores. They continue to give us flexibility and ease of management, coupled with maximum functionality throughout our store rollout.

Testimonial from Starbucks Coffee Company

Install EPOS, Chip & PIN

Physical PED Security

People Counters

Storage & Logistics

CCTV for Retail

PCI DSS Solutions

WiFi Solutions

Real Time Asset Tracking of PEDS

Structured Cabling

Tel: 01322 524 765 www.euroit.co.uk

Configure | Deliver | Connect

Reduce your processing fees waistlineAs a business accepting credit and debit cards, your merchant service fees are based on a number of factors including industry sector, card turnover, card type and the way you process transactions. Certain types of transactions are seen as higher risk by the acquiring banks and therefore attract higher fees, for example a mail order transaction costs significantly more than Chip and PIN transactions. Using security and fraud measures not only makes it safer for you to do business but will also help reduce card payment processing fees.

Reducing your card payment processing fees

Payment BootcamP

Lowering online payment processing feesIf you are processing web transactions, then using 3D Secure to validate the cardholder will both reduce your merchant payment processing fees and will also shift liability for fraudulent transactions to the card issuer. By capturing AVS (Address Verification) and CVV (Card Verification Value) you will also benefit from improved rates. Many banks will encourage these measures as they are more secure, but the long term cost saving should be an incentive to add them to your solution.

Moving to Chip and PInIn some sectors, there are still merchants using swipe and sign rather than Chip and PIN for Customer Present Transactions. By moving away from swipe to Chip and PIN, you could achieve a reduction of around 0.3% on your merchant fees (if your card turnover is substantial, the savings in payment processing fees could even pay for the project to move to Chip and PIN). If your average transaction value is high, then paying pence per transaction on a debit card will be cheaper than a percentage on a credit card. Consider offering a discount for customers to pay by debit card as this could reduce your overall fees.


Dynamic Currency ConversionDoes your business have foreign visitors? For sectors with international customers such as retailers, hotels, cruise liners and airlines - Dynamic Currency Conversion offers an improved customer experience and an opportunity for you to earn revenue from transactions. When a foreign card is inserted into the Chip and PIN terminal (i.e. US Dollar credit card), it will ask the customer whether they would like to pay in the local currency e.g. Sterling or their local currency e.g. US Dollar. If the customer chooses to pay in Sterling then a conversion will be done a few weeks later on their card statement and an additional fee will be charged. If the customer chooses to pay in US Dollar, a conversion is calculated instantly (with a small margin added); a US Dollar price is presented to the customer and that price is what appears on the card statement. The additional revenue is shared between

the bank, DCC provider and you the merchant. With large volumes of foreign transactions, the revenue could significantly reduce or wipe out your merchant services payment processing fees. In summary, reviewing the way you are processing transactions can have a significant and immediate impact to your bottom line!

KEEP AN EyE ON yOUR PROCESSING FEES WAISTLINE


Connecting Consumersto the World’s financial

infrastructure

in creative, flexible, agnostic ways that allow merchants to

increase sales reduce costs


ThE END FOR NFc? Consumers will ultimately decide whether NFC will become popular, and so far the technology isn’t proving compelling enough to spur widespread adoption. NFC allows a smartphone to communicate with a payment terminal at a physical store, via a brief tap. This allows for “walletless,” or phone-powered payments.

ThE BITcOIN hySTERIA WIll FADE... and more will use it for what it was meant for - a means of global exchange.

Reference:business insider.com http://www.businessinsider.com/the-big-digital-payments-trends-in-2014-2014-1#ixzz2sSchnocu

AMAzON WIll TRy TO MAKE FRIENDS WITh OFFlINE RETAIlERS, AND OFFER ThEM A PAyMENTS PlATFORM. Amazon have (allegedly) bought GoPago, a provider of mobile payments apps and compatible point-of-sale retail software. It also looks like Amazon may be planning to expand its payments offerings into the world of bricks-and-mortar retail. It is predicted that there is a good chance Amazon will release a competitively-priced payments solution targeted at bricks-and-mortar retailers sometime in the next year.

ThE PAyMENTS INDUSTRy WIll cONTINUE TO cONSOlIDATE WITh A vARIETy OF AcqUISITIONS AND A hANDFUl OF IPOS, INclUDING SqUARE’S. Much has happened over the past few years but many more acquisitions are expected.

MOBIlE cOMMERcE WIll AccOUNT FOR A ThIRD OF hOlIDAy ShOPPING IN 2014. Over 20% of Mobile commerce accounted for around 20% of E-Commerce sales during the Black Friday weekend last year. As retailers mobile apps improve and tablets proliferate, it is expected that mobile commerce is not only going to grow, but accelerate. Next holiday season it is predicted that one in every three dollars spent on online retail purchases will come through mobile devices.

!Trend AlertPAyMENTS PREDIcTIONSTHERE’S AN ABUNDANCE OF EXCITING PREDICTIONS BEING BOUNCED AROUND FOR THE FUTURE OF DIGITAL PAyMENTS. HERE ARE A FEW FOR THE yEAR AHEAD:

SB Magazine Issue 2 33

Survival of the fittestThose that remain have had no choice but to adapt in order to survive as consumers increasingly demand the ability to interact with them across multiple channels, physical and virtual, and at a time and place that suits them. Satisfying these demands is no mean feat and for many retailers this has involved the added challenges of integrating and upgrading disparate and ageing legacy systems which were never designed with this consumer technology driven evolution in mind. For multi-national retailers, the problem is further escalated in most

Fear and Loathing in Payments

The ever-increasing adoption of internet-based shopping and the explosion of mobile everything has only made the playing field even more challenging and complex for the traditional retailer. It has become a true ‘survival of the fittest’ environment where many household names have struggled and/or failed to change with the times. Many have closed down stores, others have retrenched towards a perceived core business and, sadly, many have gone out of business entirely.

cases by the need to manage and support a painful number of payment related relationships and solutions. At a time where margins are tighter than ever and competition keener than ever, payment across multiple channels and geographies, stands out as a problem requiring smart solutions and a headache that many retailers would like to hand off elsewhere.

ConsolidationThe ‘Payment Industry’ has seen significant consolidation in recent years with many card schemes, acquiring banks and terminal hardware manufacturers having merged and or acquired

one another. A significant number have embarked on an ‘end to end’ solution strategy which has seen them branch out of their core business and look to cover more of the payment value chain through the acquisition of a Payment Service Provider (PSP).

Current environmentWhile claims are ubiquitous, very few payment providers can actually prove to deliver a genuine multi-national multi-channel solution. E-Commerce payment provision across multiple countries is common and straightforward, but most providers do not have

RETAIl hAS BEEN SUBJEcT TO PARTIcUlARly DIFFIcUlT cONDITIONS IN REcENT yEARS, ThANKS lARGEly TO ThE ‘GlOBAl REcESSION’.


local processing capability and so customer present transactions, cannot be processed in most countries outside the UK. These providers cannot deliver multi-national merchants a single solution capable of generating gains in operating efficiency. Many of the larger payment players are overtly political in their structure and cumbersome as a

result. They lack the agility to respond effectively to the needs of clients, particularly multi-national clients as their internal politics, boundaries and regional objectives can take precedence. This can lead to the undeniable prevalence of misinformation in the payments industry, with particular relevance to subjects such as PCI

compliance, ‘silver-bullet’ encryption solutions, new product availability and product/solution sunset dates. These current dynamics in payments can leave merchants with a bad taste in their mouths, however choosing the right company to partner with can remove the fear and the loathing altogether, allowing you to get on with your core business.

CHOOSING THE RIGHT COMPANy TO PARTNER WITH CAN REMOVE THE FEAR AND THE LOATHING ALTOGETHER.


USE MOBILE TO DRIVECUSTOMERS TO YOUR STORE

57% 64% 64% 78%of UK households

own 3 or more types of internet

connected devices

of smartphone owners use

them in store

access the internet on their mobile device at least once a day

don’t leave home without a mobile device

USE MOBILE TO ENGAGE WITH YOUR CUSTOMERS

ALWAYS KEEP YOUR GOAL IN MIND

Don’t just think about promotions or discounts use a simple platform that enables you to connect with your target customer.

TAKE ADVANTAGE OF THEMOBLE REVOLUTION

GOOGLE SMARTPHONE RESEARCH 2012

12.5%conversion rate for

m-commerce

25%conversion rate for

e-commerce

80%conversion rate

in store

This has been proven somewhat with many successful loyalty schemes over the years, such as Tesco ClubCard, but what happens when I forget my ClubCard as I am doing an impulse shop on the way home from work?

How to get a single view of the customer and sell more ThE ‘SINGlE vIEW OF ThE cUSTOMER’ IS A MUch SOUGhT AFTER AchIEvEMENT IN RETAIlING.

UlTIMATEly, IF WE KNOW EvERyThING ABOUT A cUSTOMER, ThEN SUREly WE cAN SEll ThEM MORE? If you do not collect all the information at every transaction, are you really obtaining a “Single View of the Customer”? And then you have to collect, analyse and transform that information into valuable data and ultimately into compelling

offers to enable you to sell more. However, not all retailers like the terms “offers”, “discount” or even “loyalty” they feel it can cheapen the brand experience. It suddenly feels that obtaining a “Single View of the Customer”

The true value of analytics isn’t what you already know, but it’s the ability to highlight what you don’t know yetRITz ST E yTlER


USE MOBILE TO DRIVECUSTOMERS TO YOUR STORE

57% 64% 64% 78%of UK households

own 3 or more types of internet

connected devices

of smartphone owners use

them in store

access the internet on their mobile device at least once a day

don’t leave home without a mobile device

USE MOBILE TO ENGAGE WITH YOUR CUSTOMERS

ALWAYS KEEP YOUR GOAL IN MIND

Don’t just think about promotions or discounts use a simple platform that enables you to connect with your target customer.

TAKE ADVANTAGE OF THEMOBLE REVOLUTION

GOOGLE SMARTPHONE RESEARCH 2012

12.5%conversion rate for

m-commerce

25%conversion rate for

e-commerce

80%conversion rate

in store

How to get a single view of the customer and sell more ThE ‘SINGlE vIEW OF ThE cUSTOMER’ IS A MUch SOUGhT AFTER AchIEvEMENT IN RETAIlING.

UlTIMATEly, IF WE KNOW EvERyThING ABOUT A cUSTOMER, ThEN SUREly WE cAN SEll ThEM MORE?and achieving what you want to with it, can turn into a rather costly bespoke investment. With retailers operating costs growing at a disproportionate rate to their sales, you can see why an IT project such as this would be put on the back burner.

Combine tokenisation, analytics and mobile to your advantage

If you breakdown the overall goal which is to

“sell more” into smaller tasks, you’ll find it can be done very simply with minimal investment. The key is to

combine tokenisation, analytics and mobile to your advantage.

The true value of analytics isn’t what you already know, but it’s the ability to highlight what you don’t know yetRITz ST E yTlER


Save them money with Tax Free ShoppingBy offering a tax refund on everything they buy abroad, Tax Free Shopping from Global Blue allows you to offer foreign customers an extra incentive to spend, without affecting your margins.

Save them brain power with Currency ChoiceBy letting your customers pay in their home currency, Currency Choice gives them peace of mind and the confidence to spend more in store as they’ll always know exactly how much they’re spending at all times.

Additional benefits for merchants:

• Increases your foreign customer business

• A global network of banking partners

• A system developed with recognised leaders in electronic payments

• A seamless quick and easy integration process

• Regular performance reports allowing you to measure results



• Globe shoppers already look for our famous Tax Free Shopping logo as a sign of a great deal

• A reliable tax free system that processes customer refund through the world’s largest network of refund points

• Faster processing with digital tax free issuing solutions

How do you attract the world’s most lucrative customers?Foreign shoppers spend four times more than domestic shoppers and are four times more likely to visit stores offering services from Global Blue.

For more information please contact: Garry Buckland, Partner Relationship Manager E: [email protected] T: +44 (0) 7775036319

We’ve spent 30 years building relationships with the world’s most valuable customers, isn’t it time you started?www.globalblue.com



















































































































Plastic SurgeryDear Bill,

I am opening a new store, how do I set up

card payments?

Regards, Gail - Manchester

bill Says:

To start accepting card payments, you need a

merchant account number from an acquiring

bank, a payment terminal if accepting face-to-face

payments or a website for E-Commerce, a business

application that can record the sales and initiate

the transaction and a relationship with a Payment

Service Provider. The time it takes for the new

store to be set up is down to the provisioning of the

terminals, merchant IDs and payment service.

Dear Bill,

What is TFS?

Thanks, Claire - London

bill Says:

TFS is integrated Tax Free Shopping which

generates revenue and enhances customer

experience by giving your overseas cardholders

the opportunity to claim tax back easily and

efficiently.

OUR RESIDENT AGONy UNCLE ANSWERS yOUR PLASTIC QUESTIONS...


Plastic Surgery

Dear Bill,

How do I take mobile payments?

Regards, Lisa - Nottingham

bill Says:

Mobile Payments can mean different things. If you want to take a payment

from someone’s mobile, this can be done by having an NFC Contactless payment

terminal that the customer can touch their mobile to, or a mobile app that the

customer will access to complete the payment to you. However, if you want to

accept payments using a mobile device, you will need the mobile device, such as

Tablet, MP3 Player or Smartphone, an App that can initiate the sale, a certified

PIN Entry Device and a connection to a payment gateway.

Dear Bill,How do I get a Merchant Account?Thanks, Roger - Kent

bill Says:You need to contact an acquiring bank. The process is very much like opening a personal bank account, you will need to provide identification proof, financial history and what you believe your card turnover will be; how many transactions, how much for and what types of cards. This based on your organisation type will allow the acquirer to propose an acquiring rate for you, based on their risk profiling. The quicker you can provide this information, the quicker your account will get set up and you will be issued with a Merchant ID.

Dear Bill,

I am opening a new store, how do I set up

card payments?

Regards, Gail - Manchester

bill Says:

To start accepting card payments, you need a

merchant account number from an acquiring

bank, a payment terminal if accepting face-to-face

payments or a website for E-Commerce, a business

application that can record the sales and initiate

the transaction and a relationship with a Payment

Service Provider. The time it takes for the new

store to be set up is down to the provisioning of the

terminals, merchant IDs and payment service.

Dear Bill,

What is TFS?

Thanks, Claire - London

bill Says:

TFS is integrated Tax Free Shopping which

generates revenue and enhances customer

experience by giving your overseas cardholders

the opportunity to claim tax back easily and

efficiently.


Now if you’re like me, you will be overcome with a sense of embarrassment and dread, as you realise you have absolutely no cash on you. The cashier will probably feel a slight sense of panic, thinking it’s something they have done and when they know the transaction hasn’t gone through, they become agitated as the queue becomes bigger and the customer more embarrassed. However, life doesn’t have to be like that for your customers or staff. Because I work in payments I know there could be a number of things that have gone wrong. Yes, it could be a card or user error, but it is just as

When things go wrong – Prevention is better than cureWE’VE ALL HAD THOSE EMBARRASSING EXPERIENCES WHILE OUT SHOPPING. THE CASHIER HAS BAGGED yOUR GOODS SO yOU PASS THEM yOUR CARD TO PAy.

HOWEVER, THE PAyMENT SEEMS TO BE TAKING A RATHER LONG TIME. BY MeLiSSa Law

likely to be a technical one, caused by the point-of-sale software, pc, payment terminal or comms. The best way to tackle these problems is to prevent them from happening in the first place, with technology advancing and the ever growing prevalence of hosted payment services it is becoming easier to do this. Most, if not all payment services should be actively monitored however, very few will go that extra mile with trend monitoring. Trend monitoring uses dashboards that are configured to monitor the number of transactions being received into the service, the length of time the transaction

takes and the results of the transactions, as well as other criteria such as offline files received and communication errors etc. The dashboards are actively monitored on a 24x7 basis and if any thresholds are broken, an alert is triggered therefore allowing proactive and preventative intervention to take place before an actual business critical issue occurs. Retailers can even configure thresholds specifically tailored to their business, meaning they can monitor specific thresholds at country level, store level and even individual POS level. Those thresholds could be for example “a transaction should never


take longer than 8 seconds”. If this threshold is broken an alert can be created, enabling the retailer to check that communication in store is working effectively. Another alert could be “if there are a high number of declines at a particular store”. This type of monitoring enables the retailer to maximise the operational efficiency of each store, pre-empting any issues that may occur.

This is of particular value at critical peak times of trading during promotions, busy holiday periods or new store openings and will help your IT support teams achieve their KPIs by reducing the number of calls they get from store.

“...IT cOUlD BE A cARD OR USER ERROR, BUT IT IS JUST AS lIKEly TO BE A TEchNIcAl ONE...’’


Be conthat yourat youPSP will pp

afbo

7 essential questions to ask when selectinga Payment Service Provider (PSP)

Don’t be bombarded with jargon -

ask for a clear comprehensible description.

Ask for case studies that are relevant to

your business.

What makes them unique?

Ask for their credentials, then check them!

What gives them competitive edge?

Do they offer flexibility and scalability to

future proof your growing business?

Do they offer the right combination

of applications, payment devices and

geographics for your business?

{1}

{2}{3}{4}{5}

{6}

{7}


Be conthat yourat youPSP will pp

afbo

7 essential questions to ask when selectinga Payment Service Provider (PSP)

Don’t be bombarded with jargon -

ask for a clear comprehensible description.

Ask for case studies that are relevant to

your business.

What makes them unique?

Ask for their credentials, then check them!

What gives them competitive edge?

Do they offer flexibility and scalability to

future proof your growing business?

Do they offer the right combination

of applications, payment devices and

geographics for your business?

{1}

{2}{3}{4}{5}

{6}

{7}


hERE ARE

SOME OF OUR

FAvOURITETWEETS

@hOlbycity

“you had a row with a chip and PIN machine?”

‘sort of, it sat there and I shouted abuse, have

you got cash? @itsNuvsThe moment the chip and pin machine asks if

you wanna tip the waitress and shes standing

there…Erm :) @JamesWatson222

Just picked my wallet up from the airport

and it’s got someone else’s bank card in it?!!

What is going on?!

@ITNA Big Issue seller has become the first in the

UK to accept card payments with his own chip

and pin. @dizzybrunette3

If I had a pound for every time a customer put

their card the wrong way in the chip and pin

machine I wouldn’t have to work anymore.

@madamzoobie

Just hit rock bottom by paying for a parking

ticket with a Visa gift card.


Getting to know...

Who is PXP? PXP is the oldest new payments company.

PXP is the new name for a revolutionary business that emerged from Servebase, a respected player with 27 years track record in the payment processing sector.

What do you do?PXP provides intelligent payment solutions for strategic advantage: helping ambitious global businesses build stronger customer relationships, deliver greater efficiency of operations and enable significant growth.

What does the name PXP mean?PXP has been born out of our expert people X by our advanced technology platform, as we believe payments is as much about people and how we do business as our amazing technology.

Who are your customers?PXP’s clients are ambitious multi-national retailers to a global consumer base. With core strengths in bricks and mortar outlets, our clients are developing global, multi-channel sales operations.

Why should people choose PXP?We believe there is more to payments than getting paid and offer a no nonsense, honest approach to harnessing the real value of payment technologies to achieve strategic advantage. We offer a uniquely powerful, scalable and robust technology platform that simplifies the complex world of multi-channel, multi-territory payment processing.Our product, ANYpay is agnostic, allowing merchants the freedom to choose the front-end hardware and back-end systems that best meet their needs and to evolve these over time. We believe this independence is critical to the success of our intelligent payment solutions.


Tel: +44 (0)844 209 4370 www.pxp-solutions.com twitter: @pxpsolutions

Ph

oto

grap

hy b

y ww

w.d

anlaw

ph

oto

grap

hy.c

om

De

sign

ed

by w

ww

.we

averc

reative

.co

.uk

Written and published by PXP

Intelligent payment solutions for strategic advantage

Date post:	28-Mar-2016
Category:	Documents
Upload:	pxp-solutions
View:	221 times
Download:	5 times

PXP magazine issue 2 2014

Documents