we think popular.

THE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

CirCulation

61,485 readership

377,000abC1 profile

72%Median age

32Male/feMale

70%/30%

ABC July–Dec ‘12 • NRS July–Dec ‘12

Q is the UK’s No. 1 actively-purchased music magazine.

Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour.

Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it.

Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world.

Q gets unparalleled access to the biggest stars in rock and roll.

Q’s audience is younger and more affluent than any other music monthly.

what is Q?

THE WORLD’S GREATEST MUSIC MAGAZINE

Q voted Magazine of the year at reCord of the day

MusiC JournalisM and pr awards 2012

we think popular.

Chris is 29 years old and lives in Leeds. Music is more important to him than anything else. It’s at the centre of his social life. It soundtracks all the best moments in his life. It’s his identity, his social currency and his world.

Chris lives for gigs, festivals, and those electrifying moments of togetherness that only music can provide. He is the one who sorts out gig tickets for his friends, turns them on to new bands and sets up the big festival weekend. His tastes are “mainstream eclectic” – the big stadium acts like Muse or Noel Gallagher mixed with the best of genres spanning rock and electronica, plus the finest discoveries from music’s past.

Chris works in a professional job and finally has the money and time to indulge his music habit to the full. He lives with a partner (no kids yet) who is similarly music-mad. He is “discovering quality” in all areas, from sound systems to deluxe reissues to cars, travel and clothes.

Chris loves technology – he was first with the iPod, iPhone, iPad and now streaming music services. He downloads music but still prefers to own CDs. And he spends more on music than anything else: a big-ticket gig every week or so, six albums a month plus a Spotify subscription and countless on-the-go downloads.

THE WORLD’S GREATEST MUSIC MAGAZINE

the reader

excited, engaged readers

we think popular.

why advertise?Q readers are affluent – 72% are ABC1 with high disposable income – and they lead opinions. In fact, Q has the second highest ABC1 out of the whole men’s market.*

Q is a truly multi-media property which extends from the print magazine into Q Online, Q Radio, live events and the world-famous Q Awards.

Q has over 25 years of heritage – a quarter-century of trust and credibility earned by tirelessly setting the agenda in rock and roll.

Q has an extremely high brand influence score of 73%, greater than both GQ and Esquire. Q readers exercise a strong influence on their friends and family – creating a strong multiplier effect for advertisers.

Q is an official partner of Europe’s biggest music event, the Glastonbury Festival – meaning that only Q can bring you exclusive access to the Festival via its acclaimed Official Review.

ABC July–Dec ‘12 • NRS July–Dec ‘12

THE WORLD’S GREATEST MUSIC MAGAZINE

data

we think popular.

music sounds better with Q“Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.

Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read.”

andrew harrison – editor

Mission stateMentTHE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

weLcome to Q’s worLdthe Q awardsEvery year Q hosts the most glittering array of rock and roll starpower in the music calendar. Sir Paul McCartney, U2, Coldplay, the Gallaghers, Blur and Amy Winehouse are among our legendary guests. The Awards generate priceless PR profile for artists and commercial partners alike, in the national press and beyond.

brand extensions

we think popular.

brand extensions

Q radio Playing an eclectic mix of the best in rock and discovering the most exciting new artists, Q Radio reaches 196,000 people a week. The station hosts intimate live sessions with stars incuding Noel Gallagher and Emeli Sandé.

Q iPadA brand-new interactive tablet edition launched in August 2012, making Q available worldwide instantly to an audience of millions. Opportunities for advertisers include bespoke embedded video content, picture exclusives and more.

THE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

329,888uniQue users

569,659page iMpressions

15,886newsletter subsCribers

69,549twitter followers

32,556faCebook fans

Q onLineWith 329,888 unique users and 569,659 page impressions, www.qthemusic.com is a powerhouse hub for music fans – providing news, exclusive interviews and video content, hot new music and ample opportunities for innovative commercial partnerships.

Q sociaL media With an amazing 69,549 followers on Twitter (@QMagazine) and 32,556 Facebook likes, Q keeps in touch with its readers all day, every day. Q uses social media to drive readers to different parts of the Q brand, sparking debate and sharing our content.

THE WORLD’S GREATEST MUSIC MAGAZINE

Rajar Q4 2012 • Stats as of Feb 2013

we think popular.

infLuence

brand infLuenceQ’s specialist depth of knowledge and authority in the music world make it a powerful influencer. In a recent survey, readers scored Q at 73%, higher than either GQ or Esquire.

And the average Q reader is more likely to influence their peers when it comes to choices on financial services, food, toiletries and more…

editoriaL infLuenceQ gets the stars other artists can’t reach. When Blur reunited for the last time on 2012 they gave Q unprecedented access over a three-month period to build up a unique portrait of one of Britain’s most beloved bands.

reader infLuenceMusic is at the centre of British culture, and Q readers lead opinion across all areas of their lives – not just rock and roll. Q readers are much more likely to rate as “influential consumers” compared to all other men – making them a highly desirable audience to target.

notable consumer brands that have used Q in the last 12 months include:

THE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

case study

NatioNal ExprEss partNErship with QCampaign objeCtive - Make a connection with the audience and encourage

people to get the most out of music events and ultimately buy coach tickets!

agenCy feedbaCk - “with Q we truly delivered the link between the National Express festival journey and the event - this was shown

through the large number of competition entrants from our “Musical Carefree” audience. the fact that we managed to get the hives to play

a gig on a National Express coach on the way to reading Festival was fantastic and provided great content for National Express social media

feeds!”- Scott braniff, investment director at mpg

CReative ConCept

the Ultimate rock ‘n roll Vip rockstar experience to reading & leeds with

National Express. Q and National Express partnered to create the

ultimate competition to win seats on the special rock & roll to reading

coach. winners of this competition get their own private gig with the hives on

a National Express coach to reading.

aCtivity

l the hives performing a private gig on-board a National Express coach on

the way to reading Festival

l 2 x sp advertorials to encourage readers to enter and to review the gig

l online advertorials, newsletters, solus newsletters and directional

media plus social media integration.

Q Promotion

Want to win tickets for you and your mates to Reading and your own personal on-the-road gig with The Hives? Read on to see how National Express is making it happen…

The festival journey is a long and arduous one. A bleak, remorseless trek which involves getting hopelessly lost down country B roads, minutes after the headlining

set has begun; standing in cattle-truck-like trains that not even Mussolini could run on time; hopping on “generous” free transport that unceremoniously dumps you miles from the site, leaving you to trudge in Somme-style conditions to get there.

Imagine, then, a coach service that drops you inside the festival site and then picks you up three days later. A comfortable and reassuringly green mode of transport, packed with bonhomie-addled festival goers just

Rock and Roll to Reading with the hives!

like yourself. Plus drivers who actually know where they’re going…

This summer National Express will be ferrying festival revellers to musical beanfests from Leeds to Latitude. Not only that, but they’re also offering one lucky Q reader (plus four of his/her chums) the chance to travel by coach to The Reading Festival, where there are over 200 artists appearing. And on the way they’ll receive their very own private gig, performed by Swedish garage-rockers The Hives.

Whether you’ll be partying with Pelle Almqvist and co or not (The Hives’ new album Lex Hives is out 4 June), one thing’s certain: National Express is one of the most relaxed

win a privaTe hives gig!

With their self-aggrandising between-song commentary, matching black-and-white outfits and incendiary punk racket, The Hives remain one of the most thrilling live acts on the planet. National Express is giving one Q reader and four of their friends the chance to watch their very own private Hives’ gig at Reading Festival, travelling there aboard the National Express’s “Rock & Roll” service. Head to www.Qthemusic.com/nationalexpress and answer the question for your chance to win**. To see the full line-up and for more information on The Reading Festival 2012 go to www.readingfestival.co.uk

visiT naTionalexpress.com/evenTs or call 08717 81 81 81*

ways to reach a festival. “Don’t just sit there feeling stressed, take a trip on the National Express,” informed The Divine Comedy in 1999. And they were right. On the festival’s final day, when everybody else is abstaining in advance of their long slogs home, National Express travellers can imbibe away until their heart is content, secure in the knowledge they’ll be delivered safely home by somebody more knowledgeable (and less tired) than them…

Pho

tog

raPh

: an

nik

a b

erg

lun

d

*ca

lls

co

st 10

P Pl

us

net

wo

rk e

xtr

as

**en

tra

nts

mu

st b

e 18

or

ov

er. F

or

Full

ter

ms

an

d

co

nd

itio

ns

go

to

Qth

emu

sic

.co

m/n

atio

na

lex

Pres

s

THE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

ad scheduLe

Feb 2013March 2013April 2013May 2013June 2013July 2013Aug 2013Sep 2013Oct 2013Nov 2013Dec 2013Jan 2014

28 Dec 2012 29 Jan 2013 26 Feb 2013 26 March 2013 30 April 2013 28 May 2013 25 June 2013 30 Jul 2013 27 Aug 2013 24 Sept 2013 29 Oct 2013 26 Nov 2013

7 Dec 2012 08 Jan 2013 05 Feb 2013 05 March 2013 09 April 2013 03 May 2013 04 June 2013 09 July 2013 05 Aug 2013 03 Sept 2013 08 Oct 2013 05 Nov 2013

cover date on saLe coPy deadLine

ad sPecs

Trim 285 x 220Bleed 291 x 226Type 265 x 200

Trim 285 x 108Bleed 291 x 114Type 265 x 93

Trim 142 x 220Bleed 148 x 226Type 136 x 200

Type 130 x 100 Trim 285 x 70Bleed 291 x 73 (RH)Type 265 x 60

fuLL PagehaLf Page verticaL

haLf Page horizontaL 1/4 Page box

1/4 Page verticaL

advertising ratesdisPLayFull pAge FH £10,072 Full pAge ROp £9,156HAlF pAge £5,036 iBc/ OBc £11,902DpS FH £19,136DpS ROp £17,396

advertoriaLsFull pAge £11,902DpS £22,615HAlF pAge £6,547

Productionplease contact your Creative solutions salesperson for production rates

insertsBOuND-iN £65 cpTTip-ON £65 cpTlOOSe iNSeRT £45 cpT

businessTHE WORLD’S GREATEST MUSIC MAGAZINE

we think popular.

editoRandrew harrison

SenioR editoRmatt mason

aSSoCiate editoR (digital)Paul stokes

aSSoCiate editoR (pRoduCtion)simon mcewan

editoriaL team

contact

advertisingHeAD OF MAgAZiNeS

clare chamberlain

ASSOciATe MeDiA DiRecTOR

fiona senior

BRAND DiRecTOR

rob walsh

0207 295 8591

Production

claudine Platt

020 7241 8265

regionaL saLes officeH BAueR puBliSHiNg

Katherine brown

0161 868 3218

cLassifiedKaren gardiner

01733 468288

Loose inserts

howard foster

0161 868 3214

MuSic MANAgeR

martin bojtos

0207 295 5427

FilM MANAgeR

Liz harriott

0207 295 8560

gAMeS AND cONSuMeR MANAgeR

stephen Jobling

0207 208 3702

eDiTORiAl cONTAcT NuMBeR

0207 295 5000

cReATiVe SOluTiONS MANAgeR

stefanie daniels

0207 295 5483

cReATiVe SOluTiONS MANAgeR

ariana dunne

0207 295 8589

cReATiVe SOluTiONS DiRecTOR

tayba hussain

0207 295 6741

liVe MuSic & MeDiA plANNeR Joel hopkins

0207 295 5474

THE WORLD’S GREATEST MUSIC MAGAZINE