BRAND

PRESENTED TO

SALEEHA SHOAIB

GROUP MEMBERS

FAIZAN ANSAR

FARHAN SAQIB

SOHAIL IQBAL

CONTANTS

INTRODUCTION

VISION & MISSION

SITUATION ANALYSIS

MARKET PRODUCT FOCUS

NUMBERS OF COMPETITORS

PEST ANALYSIS

SWOT ANALYSIS

MARKETING MIX (P4)

RECOMMENDATION

CONCLUSION

INTRODUCTION

• LG is renowned in cell phone industry.

• They re-launched their cell phone accessories in Pakistan with new brand name of Q Mobiles under

new company.

VISION

Empower our customers to connect with the world

around them through a telecommunication medium

that spells quality at affordable rates

MISSION

To establish brand loyalty and high revenues

through customer loyalty by offering innovation,

quality and reliability with excellent customer care.

SITUATION ANALYSIS

INDUSTRY ANALYSIS

COMPETITOR ANALYSIS

CURRENT MARKET SITUATION

CUSTOMER ANALYSIS

MARKET PRODUCT FOCUS

OBJECTIVE

TARGET MARKET

CHALLENGES

POINT OF DIFFERENCE

OBJECTIVE

Q-Mobile Develops New Quality Cell Phones For

Its Consumer

Q-Mobile Provides a New Technology In Low

Prices

Q-Mobile Gives Life Style Oriented Products

TARGET MARKET

Youth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

CHALLENGES

No Of Cell Phones Like Nokia, Samsung, China Mobile etc.

There Will Be Huge Competition In The Market.

Already Low Cost Mobiles Are Available In The Market

POINT OF DIFFERENCE

Quality

Software

Battery Timing

Resale value

User Friendly

Java Supported

Multimedia Supported

VS

NUNBERS OF COMPETITORS

NOKIA

SAMSUNG

APPLE IPHONS

BLACKBERRY

VOICE

HTC

SONY

HUAWEI

PEST ANALYSIS

POLITICAL FACTOR

Tax policy

Employment Laws

Trade Restriction

Political Stability

ECONOMIC FACTOR

Economic Growth

Exchange Rate

Inflation Rate

SOCIAL FACTOR

Population Growth Rate

Age Distribution

Career Attitudes

Emphasis On Safety

TECHNOLOGY FACTOR

Lower Barriers To Entry

Reduce Minimum Efficient Production Level.

Influence Outsourcing Decision

SWOT ANALYSIS

SWOT

STRENGTH

OPPORTUNITIESTHREATS

WEAKNESS

POPULAR IN YOUTH

LONG TIME BATTERY

AFFORDABLE RATES

LATEST TECHNOLOGY

TOUCH SCREEN

WIDE MODEL RANGE

STRENGTH

WEAKNESS

TECHNICAL WEAKNESS

LACK OF TRUST FROM CUSTOMERS

SMALL USERS

NO INFORMATION IN RURAL AREAS

NO AWARENESS

OPPORTUNITIES

CHANCE LEAD IN THE MARKET

SMART PHONES (ANDROID)

PAKISTAN IS A LARGE MARKET

STRONG CUSTOMER DEMAND

THREATS

Increasing competition

People have more trust on nokia , samsung

Price War

High End Consumer (HTC, APPLE)

Uncertainty in the Economic Condition in

Pakistan

MARKETING MIX (P4)

The 4 P’s involved with a communications giant is very

important as they are directly linked to the customer’s

preference

PRODUCT

QMOBILE E787

CAMERA

DUAL SIM

MP3 PLAYER

1.8 INCH SCREEN

FM RADIO

2.4 INCHES SCREEN

CAMERA 5MP, FLASH

GPRS

HD LCD

FM RADIO

BLUETOOTH

QMOBILE X5

QMOBILE NOIR Z4

ANDROID V4.2 (JELLY BEAN)

1.5GHZ QUAD CORE

2GB RAM

13 MP BACK 5.0MP FRONT

WI-FI

3G

BLUETOOTH

FULL TOUCHSCREEN

PRICE

Q-Mobile Produce are usually sold at affordable

price

Q-mobile are usually competitor based they try to

keep their prices a bit lower then those of the

closest competition

Q-Mobile is in the process of building an image as

“a stylish, high quality brand commanding a low

price.

PLACE

Q-Mobile phones are generally sold at all established

mobile phone dealership although they are also sold at

other retailers and other electrical suppliers. As this will

encourage younger consumer to buy them.

PROMOTION

Direct Selling

Advertising On T.V

Personal Selling

Special Offers

Discount Offers

Gifts who purchase Q-Mobile

RECOMMENDATION

Improve the software quality

Use cut price strategy to retain the customers

Provide frequency programs more and more

Improve the qwerty keypad type mobile to compete

the Nokia N series

Increase its market share

Q-Mobile company strategies are very suitable

and should invest more on advertising to

retainits customers. company pay more attention

to its issues and shuld review.