NIELSENNATIONALREADERSHIPSURVEY

Q2 2019 - Q12020

Newspaper Toplines

2019 Q3 Newspaper Toplines 12 months external

Release of Nielsen Consumer and Media InsightsQ2 2019 - Q1 2020

ANNOTATIONS

EMBARGO:

Please note that this information is subject to an embargo - the figures must not be releasedinto the public domain until midday on Thursday 18 June 2020.

FURTHER INFORMATION:If you have any questions regarding the Nielsen Consumer and Media Insights Survey report,please contact your Account Manager or the Nielsen Media Helpdesk 0800 457 226.

NIELSEN NATIONAL READERSHIP2

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POPULATION POTENTIALS (000s)(TOTAL 15+)

SAMPLE SIZE (15+)

3860

10737

3771

10737

3680

10867

AVERAGE ISSUE READERSHIP

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

162 166 177

4.4% 4.5% 4.9%NEWSPAPER A

HOW TO READ THIS DOCUMENT

This is the latest measurement period Q2 19 - Q1 20(Apr 19 - Mar 20)

Previous readership release period

Year on Year comparison

This figure is the amount of people in New Zealandover the age of 15.

It tells us that there were 3.86 million people aged15+ years in New Zealand in the period Q2 19 - Q1 20 (Apr

19 - Mar 20)

This figure is the number of people(162,000) over the age of 15 that

read a typical issue of Newpaper Ain the latest readership period Q2 19 -

Q1 20 (Apr 19 - Mar 20).

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

DAILY NEWSPAPERS - METROPOLITAN

NEWSPAPER REPORT - NATIONAL

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.

Copyright © 2020 The Nielsen Company 3

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YEAR ON YEAR COMPARATIVESQ2 19 - Q1 20

NIELSEN NATIONAL READERSHIP4

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READERSHIP

NEWSPAPER REPORT - NATIONAL

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

3,958 3,940 3,940

SAMPLE SIZE 15+ 10,125 10,127 10,050

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

441 455 477

11.1% 11.6% 12.1%

47 42 45

1.2% 1.1% 1.1%

138 142 151

3.5% 3.6% 3.8%

136 134 144

3.4% 3.4% 3.6%

94 91 95

2.4% 2.3% 2.4%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - SUMMARY

1,042 1,046 1,104

26.3% 26.5% 28.0%

783 797 844

19.8% 20.2% 21.4%

332 322 339

8.4% 8.2% 8.6%

Copyright © 2020 The Nielsen Company 5

THE NEW ZEALAND HERALD

WAIKATO TIMES

THE DOMINION POST

THE PRESS

OTAGO DAILY TIMES

ALL DAILIES

ALL METROPOLITANS

ALL REGIONAL DAILIES (INCLUDING WAIKATOTIMES)

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NEWSPAPER REPORT - NATIONAL

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)

1,792 1,806 1,830

45.3% 45.8% 46.4%

1,404 1,446 1,474

35.5% 36.7% 37.4%

605 588 591

15.3% 14.9% 15.0%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

69 68 73

1.7% 1.7% 1.9%

210 206 214

5.3% 5.2% 5.4%

304 325 324

7.7% 8.2% 8.2%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES

310 339

7.8% 8.6%

151 146

3.8% 3.7%

109 120 125

2.8% 3.0% 3.2%

202 189 200

5.1% 4.8% 5.1%

NIELSEN NATIONAL READERSHIP6

ALL DAILIES (WEEKLY COVERAGE)

ALL METROPOLITANS (WEEKLY COVERAGE)

ALL REGIONAL DAILIES (INCL. WAIKATO TIMESWEEKLY COVERAGE)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

CANVAS/WEEKEND (UNDUPLICATED)

BE WELL (UNDUPLICATED)

SPY (UNDUPLICATED)

SUNDAY (UNDUPLICATED)

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NEWSPAPER REPORT - NATIONAL

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES

201 218 216

5.1% 5.5% 5.5%

235 258 267

5.9% 6.5% 6.8%

31

0.8%

282 302 301

7.1% 7.7% 7.6%

354 371 323

8.9% 9.4% 8.2%

216 231 243

5.5% 5.9% 6.2%

21 20 22

0.5% 0.5% 0.5%

268 262 279

6.8% 6.6% 7.1%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

46 39 44

1.2% 1.0% 1.1%

Copyright © 2020 The Nielsen Company 7

SUNDAY TRAVEL (UNDUPLICATED)

THE BUSINESS (UNDUP)

THE COUNTRY (NIM)

TIMEOUT (UNDUPLICATED)

TRAVEL (UNDUPLICATED)

VIVA (UNDUPLICATED)

WAIKATO TIMES MOTORTIMES (UNDUPLICATED)

YOUR WEEKEND (UNDUPLICATED)

NORTH CANTERBURY NEWS

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NEWSPAPER REPORT -NORTHERN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

2,152 2,170 2,170

SAMPLE SIZE 15+ 5,422 5,440 5,406

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

405 422 446

18.8% 19.5% 20.6%

47 42 45

2.2% 1.9% 2.1%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - SUMMARY

79 81 94

3.7% 3.7% 4.3%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

41 43 39

1.9% 2.0% 1.8%

94 95 106

4.4% 4.4% 4.9%

NIELSEN NATIONAL READERSHIP8

THE NEW ZEALAND HERALD

WAIKATO TIMES

ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)

SUNDAY NEWS

SUNDAY STAR TIMES

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NEWSPAPER REPORT -NORTHERN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

279 300 300

13.0% 13.8% 13.8%

Copyright © 2020 The Nielsen Company 9

HERALD ON SUNDAY

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NEWSPAPER REPORT - CENTRAL

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

856 837 837

SAMPLE SIZE 15+ 2,245 2,226 2,206

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

124 127 135

14.5% 15.1% 16.1%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - SUMMARY

111 104 105

13.0% 12.4% 12.6%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

11 12 18

1.3% 1.4% 2.2%

60 55 52

7.0% 6.6% 6.2%

NIELSEN NATIONAL READERSHIP10

THE DOMINION POST

ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)

SUNDAY NEWS

SUNDAY STAR TIMES

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NEWSPAPER REPORT -SOUTHERN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

950 934 934

SAMPLE SIZE 15+ 2,458 2,461 2,438

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

136 134 143

14.3% 14.4% 15.4%

93 91 95

9.8% 9.7% 10.2%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - SUMMARY

96 95 95

10.1% 10.2% 10.2%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

17 13 16

1.8% 1.4% 1.7%

56 55 56

5.9% 5.9% 6.0%

Copyright © 2020 The Nielsen Company 11

THE PRESS

OTAGO DAILY TIMES

ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)

SUNDAY NEWS

SUNDAY STAR TIMES

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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

1,211 1,268 1,263

SAMPLE SIZE 15+ 3,144 3,137 3,096

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

284 304 310

23.4% 23.9% 24.6%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

25 27 24

2.1% 2.1% 1.9%

55 66 66

4.6% 5.2% 5.2%

193 214 209

16.0% 16.9% 16.5%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

25 29 24

2.0% 2.3% 1.9%

NIELSEN NATIONAL READERSHIP12

THE NEW ZEALAND HERALD

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

RODNEY TIMES

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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

25 29 24

2.0% 2.3% 1.9%

69 63 67

5.7% 5.0% 5.3%

30 35 46

2.5% 2.8% 3.7%

50 59 67

4.1% 4.7% 5.3%

87 96 106

7.2% 7.6% 8.4%

12 11 11

1.0% 0.9% 0.9%

6 7 12

0.5% 0.5% 0.9%

57 58 74

4.7% 4.6% 5.9%

20 16 19

1.7% 1.3% 1.5%

88 89 82

7.3% 7.0% 6.5%

Copyright © 2020 The Nielsen Company 13

RODNEY TIMES

CENTRAL LEADER

EAST & BAYS COURIER

EASTERN COURIER

MANUKAU COURIER

NORTH HARBOUR NEWS

NOR-WEST NEWS

NORTH SHORE TIMES

PAPAKURA COURIER

WESTERN LEADER

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NEWSPAPER REPORT - HAMILTON

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

153 154 147

SAMPLE SIZE 15+ 557 567 564

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

13 16 17

8.4% 10.3% 11.3%

20 22 26

12.9% 14.4% 17.4%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

2 3 3

1.4% 2.0% 1.8%

6 4 6

4.0% 2.6% 4.3%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

36 43 48

23.5% 28.0% 32.4%

NIELSEN NATIONAL READERSHIP14

THE NEW ZEALAND HERALD

WAIKATO TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

HAMILTON PRESS

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NEWSPAPER REPORT -WELLINGTON

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

337 339 340

SAMPLE SIZE 15+ 915 897 868

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

76 76 85

22.5% 22.5% 25.1%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

1 2 4

0.3% 0.6% 1.3%

27 25 22

8.1% 7.3% 6.6%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

109 110 107

32.2% 32.5% 31.5%

56 56 56

16.5% 16.5% 16.6%

Copyright © 2020 The Nielsen Company 15

THE DOMINION POST

SUNDAY NEWS

SUNDAY STAR TIMES

CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)

THE HUTT NEWS

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NEWSPAPER REPORT -WELLINGTON

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

33 35 37

9.9% 10.2% 10.8%

23 23 19

7.0% 6.7% 5.7%

NIELSEN NATIONAL READERSHIP16

KAPI-MANA NEWS

UPPER HUTT LEADER

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NEWSPAPER REPORT -CHRISTCHURCH

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

333 336 335

SAMPLE SIZE 15+ 975 980 970

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

85 84 91

25.6% 25.1% 27.1%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

10 8 7

3.0% 2.5% 2.0%

29 27 26

8.7% 8.1% 7.9%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

77 86 84

23.0% 25.7% 25.2%

Copyright © 2020 The Nielsen Company 17

THE PRESS

SUNDAY NEWS

SUNDAY STAR TIMES

THE STAR (CHRISTCHURCH)

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NEWSPAPER REPORT -CANTERBURY

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

515 512 516

SAMPLE SIZE 15+ 1,314 1,328 1,306

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

166 162 164

32.2% 31.6% 31.7%

17 13 9

3.2% 2.6% 1.8%

46 39 44

9.0% 7.6% 8.6%

32 31 35

6.2% 6.1% 6.7%

NIELSEN NATIONAL READERSHIP18

THE STAR MAX CIRC (AIR)

BAY HARBOUR NEWS

NORTH CANTERBURY NEWS

SELWYN TIMES

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NEWSPAPER REPORT - DUNEDIN

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

POPULATION POTENTIALS (000s)(TOTAL 15+):

105 104 102

SAMPLE SIZE 15+ 364 365 342

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

DAILY NEWSPAPERS - METROPOLITAN

39 39 44

36.8% 38.0% 42.8%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

WEEKLY NEWSPAPERS

0 0 2

0.3% 0.0% 1.9%

4 5 5

3.9% 4.8% 5.4%

CMI Q2 19 -Q1 20

CMI Q1 19 -Q4 19

CMI Q2 18 -Q1 19

AVERAGE ISSUE READERSHIP

COMMUNITY NEWSPAPERS

38 38 47

36.1% 36.8% 45.9%

Copyright © 2020 The Nielsen Company 19

OTAGO DAILY TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

THE STAR (DUNEDIN)