Q2How effective is the combination

of your main product and the ancillary texts?

The morale behind our storyline is to never judge a book by its cover. I believe we were very

successful in doing this.

Firstly we created Destiny as a hateable character, due to the crimes she commits. A lot of this was

done by, not only her actions, but the use of camera angle. By positioning a lot of the shots of

close-up, this meant the audience could look directly at the character they didn’t like, which I

believe, intensified the emotion.

Similarly, the mise-en scene in the scenes where Destiny commits crimes is also very important. For instance the grey hood. This creates a lot of mystery surrounding the character, as to why she’s

saving this money and also makes her appear to fit the criminal/hoodie stereotype.

Another example of the use of mise-en-scene to create hatred around Destiny’s character is the fact that she a mix of

seemingly feminine things to commit her crimes, mixed with ordinary objects associated with breaking in and stealing. In the

house scene for example, she uses a screw driver to open the window, which would be expected. However, using a hair grip

to open a car door is seemingly impossible, but we used this to subvert the stereotype of women always being victims and that

they can actually be villainous, tough and independent.

In contrast, once we had made the audience hate Destiny as much as possible, we then had to subvert this totally so

that the audience loved her heroism and could understand why she committed all these crimes.

The first hint we gave of this was by intercutting the ‘Hope’ box to disrupt the narrative. This already hints that

there could be something other than selfishness which could be Destiny’s incentive for stealing.

This is confirmed when they realise this is for her sister. The fact that there is a scene of Destiny crying, with the

shots getting gradually close and with slow rhythmic editing, whilst Hope’s letter is being read in a voice over

shows the emotional impact which it is having on the criminal sister. Therefore changing the audiences’

hatred into sympathy and Destiny is now a very likeable character to them.

https://youtu.be/coP0C_MshNo?t=3m44shttps://youtu.be/coP0C_MshNo?t=3m44s

In a similar way, our film poster and radio trailer also had to connote this, whilst leaving some

kind of mystery. This would then give the audience an incentive to watch our film to find

out the story between these two sisters.

In the case of our film poster, we stuck to a pretty neutral, grey colour scheme, which implies there will

be no happy ending.

Furthermore, the fact that over Destiny’s left shoulder is Hope and the other, shots of her crimes suggests

that she lives a life of two halves. Moreover, the three images over her right shoulder are faded and so it

could also connote that she is hiding these things from Hope.

Also on our poster we had to include conventional movie things, such as cast and Production Company.

We wanted to connect our poster and radio trailer in some way and so created the motif/slogan “how far would you go for someone you loved?” Not only

does this create further mystery and suspicions behind the reason for Destiny’s crimes, but also

creates a connection with the audience and makes them consider if they would be willing to go to the

extent that Destiny does.

https://youtu.be/SQekmQS7DZEAnother feature of our radio trailer which creates mystery (if they hadn’t seen the poster) is the police reference and sirens. It is not made clear what is happening which would mean the authorities

would have to get involved but it is confirmed that the film involves some form of crimes/action if that is what an audience enjoys.

Similarly to the fixed conventions of a poster, the ratings and reviews we included were to make our radio trailer as much like one as possible. Obviously, it also made our film sound good and would

make an audience more likely to buy/watch it.

It links well to our film, more than some real radio trailers I think, as it finds a balance between linking to the film and not giving the plot

away. On the one hand, there are lines from the film and also a snippet of the same ambient music. But on the other hand, at no

point in the radio trailer is there a single mention of crime or death.