Q3.WHAT HAVE YOU LEARNED FROM YOUR

AUDIENCE FEEDBACK?By: Karolina Kocaj

Q1. WHAT IS YOUR GENDER?

This question has allowed me to find out who gave the feedback about our documentary and who in our target audience gave more answers. Through looking at the results to this question I have learned that the majority of people giving feedback about our documentary were female, which means that the results may be slightly biased toward the interests of females.

Q2. WHAT IS YOUR AGE RANGE?

Just like the previous question this question has allowed me to gain understanding of who gave feedback for our documentary and what age range within the target audience we had the most responses from. The results showed me that we got responses from all the age ranges within our target audience which is good as the response we varied across all ages. However the majority of respondents were between the ages of 16-20 which will have an impact on the responses.

Q3. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AND 5 BEING VERY ENTERTAINING) HOW ENTERTAINING DID YOU FIND THE DOCUMENTARY?

This question has allowed me to find out if people within our target audience have found the documentary entertaining and enjoyed watching it. The majority of people gave the documentary a 4 or 5 on how entertaining they thought the

documentary was which shows that they have enjoyed watching it. However there were a few people that gave it a 3 and one person that gave it a 1 which could be due to the lack of interest in the topic of our documentary.

Q4. WHY?The answers to this question has allowed me to learn as to why people have rated the documentary the way they have. The responses show that there were two people that have answered the questionnaire that don’t really like pets which explains the lover ratings. However the majority of people have found the documentary entertaining and the most people said that they have enjoyed watching the documentary have found the different pets to be interesting.

Q5. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY INFORMATIVE) HOW INFORMATIVE DID YOU FIND THE DOCUMENTARY?

The results from this question has allowed me to gain an understanding on how informative they thought the documentary was. The majority of people have found the documentary very informative as they gave it a score of 5 out of 5. Which meant that they could have learned something from it. However there was one person that have it a score of 2 which could be due to the fact that the person already has a wide knowledge of pets.

Q6. WHY?These are the responses giving explanations to the scores given on how informative the documentary is. Some people said that they found it informative as they have found out different information about exotic pets that they didn’t know about. A lot of people have said that the information was mostly given on how to look after pets. This could be due to the fact that our documentary was the only first 5 minutes to a 30 minute full documentary and people were unaware of this, so later in the documentary other information would have been given.

Q7. WHAT WAS YOUR FAVOURITE INTERVIEW?

The majority of people have answered that their favourite interview was the exotic pet shop owner and the dog owner which could be due to the fact that they were very informative and had a variety of different interviews which have made it interesting. However the least favourite interview was the cat shelter worker and the pet shop manager. This could be due to the fact that the cat shelter worker just gets cut of and the pet shop manager just dragged out her answers.

Q8. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY EYE CATCHING) HOW EYE CATCHING DID YOU FIND THE DOCUMENTARY?

The answers to this question will allow me to gain an understanding on how eye-catching the audience thinks the documentary is. The majority of people have given us a score of 4 however quite a lot of people have also given it a 5 and there were no responses below 3 which means that people generally thought that the documentary was eye catching.

Q9. WHY?

The responses to this question has allowed me to learn what was eye catching about the documentary and what wasn’t. Most people said they the wide range of cutaways have made the documentary eye catching, however some people have said that the lighting in some of the cutaways could have been a bit better. Also a few people have said that the graphics could have been a bit more interesting which could be an improvement.

Q10. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY TECHNICAL) HOW DID YOU FIND THE TECHNICAL QUALITY OF THE DOCUMENTARY? (INCLUDING EDITING, INTERVIEW SET UP, SOUND AND CONTINUITY)

This is probably due to the facts that we have used industry standard equipment and editing software which have allowed us to construct and produce a high quality product.

The responses to this question have allowed me to find out how good or bad was the quality of our documentary. The majority of answers given for this question were 5 out of 5 which means that most people thought that the documentary was of a high quality.

Q11. WHY? The answers from this question have allowed me to learn as to why people thought the technical quality of our documentary was good. A lot of people have said that the documentary looked professional and that we have included a lot of the codes and conventions which is what we were aiming for when producing the documentary. This also tells me that we have effectively used the different technologies to construct our product for it to be appealing for our target audience.

Q12. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AND 5 BEING VERY OBEYING) TO WHAT STANDARD DO YOU FEEL THE DOCUMENTARY OBEYED PROFESSIONAL CONVENTIONS OF A DOCUMENTARY?

The answers to this question have allowed me to gain knowledge on how professional people thought our documentary was. The majority of people have given the score of 5 and there were no scores below 3 which means that generally people thought that our documentary

obeyed the codes and conventions of documentaries and therefore resembled real media products.

Q13. WHY?The answers to this question has allowed me to gain knowledge to why people thought our documentary obeyed the codes and conventions of real documentaries. A lot of people have said that our documentary resembled real media products which was what we were aiming for. Some people have also said that it was interesting and not boring which made it like real documentaries. This shows me that we have successfully constructed a product that is of a similar standard to a real documentary.

Q14. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING COMPLETELY ENOUGH) DO YOU THINK THE DOCUMENTARY SHOWED ENOUGH OF A RANGE OF PETS?

The responses to this question have allowed me to learn if we have included enough pets in our documentary. The average score for this question was 4.5 which means that the majority of people have though that we have included a wide range of

pets and we didn’t need anymore. However some people thought we could have included more pets in the documentary. We could have maybe included other pets in our documentary such as horses or birds.

Q15. ARE THERE ANY OTHER PETS YOU CAN THINK OF THAT WE COULD HAVE INCLUDED?

The responses to this question have given us suggestions of what other pets we could have included in our documentary. A lot of people have said that it would be a good idea to include horses. I think that this is a very good suggestion as it would make the documentary not only focus on pets that are kept at home but also at pets that are kept outside in places like the stables.

Q16. WHY?

This question has given us reasons as to why we should have included the pet that they have suggested in our documentary. Some of the responses have said that the pet that they have suggested would make the documentary more interesting. Also people have said that it would have allowed us to show people a different perspective of keeping pets which would have probably been pets such as horses that are kept at the stables and not in the house.

Q17. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING ENOUGH) DO YOU THINK WE INCLUDED ENOUGH INTERVIEWS?

The answers to this question have allowed me to gain knowledge if people though we have included enough interviews in our documentary. The majority of people have given us a 5 out of 5. Which means that we have included enough of a range of interviews in our documentary.

However there were some people that have given us the score of 2 or 3 which means that they thought we could have included more interviews.

Q18. HOW DO YOU THINK WE COULD HAVE IMPROVED THE DOCUMENTARY?

The responses to this question have allowed me to gain knowledge of what we could improve in our documentary to make it better. Some people have said that the thing we could have improved on is using more cutaways as it would have made it more interesting. Also people have said that we should have ended it with an overview or a conclusion, but again people didn’t know that our production was only the first five minutes to a 30 minute documentary. Overall people have given us a lot of suggestions on how we could improve our documentary.

Q19. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING PROFESSIONAL) DO YOU THINK THE NEWSPAPER ADVERT INCLUDED HIGH QUALITY PHOTOGRAPHS?

We also wanted to gain feedback about our two ancillary texts, which one of them is the newspaper advert. The answers to this question have allowed me to find out if the audience though the photographs were of high quality.

The average score for this question was 4.1 which means that a lot of people have though that the photographs were of high quality. However some people have given it a score of 2 which means that the quality of the photographs could have been improved.

Q20. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY PROFESSIONAL) HOW PROFESSIONAL DO YOU THINK THE NEWSPAPER ADVERT LOOKED?

The answers to this question have allowed me to find out if people thought that our newspaper advert looked professional. The average score for this question was 4.03 which means that a lot of people have thought that our newspaper advert looked professional .

However some people have given it a score of 2 which means that they didn’t think it looked professional, so there are things that we could improve on, to make it look more professional.

Q21. HOW DO YOU THINK WE COULD HAVE IMPROVED THE NEWSPAPER ADVERT?

The responses to this question have given us suggestions of what we could improve in our newspaper advert to make it better and more professional. A lot of the responses have said that the thing that we should improve on is the background and to add more animals as this would make it more interesting and eye catching. The responses to thins question have taught me of what can be improved in the newspaper advert.

Q22. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY GOOD QUALITY) DO YOU THINK THE RADIO ADVERT WAS OF GOOD SOUND QUALITY?

We have also wanted to gain feedback about our radio trailer . The answers to this question have allowed me to gain knowledge if they thought that the sound quality of the radio advert was good. The average score for this question is 4.61 which means that the majority of people though that the sound

quality of the radio trailer was professional. No one gave a score below 3 to generally everyone thought that the sound quality of the radio trailer was good.

Q23. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY EASY) HOW EASY WAS THE RADIO TRAILER TO UNDERSTAND?

From this question I have learned if the radio trailer that we have produced was easy to understand for our audience. The average score for this question was 4.7 which means that the majority of people thought that the radio trailer was very easy to understand. This is probably due to the fact that it has been constructed with good quality software that allowed us to construct the radio trailer to sound professional and easy to understand.

Q24. ON A SCALE OF 0 TO 5 (0 BEING NOT AT ALL AN 5 BEING VERY INTRIGUING) HOW MUCH DID THE RADIO ADVERT INTRIGUE YOU TO WATCH THE DOCUMENTARY?

From the answers to this question I was able to find out if our target audience thought that the radio trailer made the documentary intriguing. The majority of people have given us a score of 4 so they thought that the radio trailer made the documentary intriguing. So generally our target audience though that it was intriguing. However there was one person that have given it a score of 2 meaning that they didn’t think it made the documentary sound intriguing.

Q25. DO YOU THINK THE RADIO TRAILER FIT WITH DOCUMENTARY WELL?

From this question I have learned that everyone within our target audience thought that the radio trailer fit with the documentary well. This means that we have successfully constructed a radio trailer that was relevant to the documentary and fit with the documentary well.

Q26. WHY?From the responses to this question I was able to gain knowledge of why people thought that the radio fir with the documentary well. One of the most common responses was that they thought that both products complement each other well, and the use of many similar features such as the same narrator and music made them associate the radio trailer with the documentary.

Q27. DO YOU THINK THE PRINT ADVERT FIT WITH THE DOCUMENTARY WELL?From the answers to this question I was able to learn if people thought that the print advert fir with the documentary well. The big majority of people thought that the print advert fits with the documentary well, however there were two people that though that it didn’t which means that they are some improvements could have been made to make it more relatable to the documentary.

Q28. WHY?The responses from this question has allowed me to gain knowledge of why people thought that the print advert did or didn’t fit with the documentary. Most of the responses said that there was a range of animals used that have been featured in the documentary. However some people have said that not enough exotic pets have been used which could have improved the print advert. Also someone said that none of the pets have been used that were in the documentary so it didn’t link as well as it could have.

Q29. ON A SCALE OF 0 TO 5 ( 0 BEING NOT AT ALL AND 5 BEING VERY) DID THE RADIO TRAILER AND PRINT ADVERT MAKE YOU WANT TO WATCH THE DOCUMENTARY?

From the answers to this question I was able to find out if the radio trailer and the newspaper advert made people want to watch our documentary. The average score for this question was 4.12 which means that a lot of people have thought that the two promotional texts were effective and made them want to watch the documentary.

However there were a few people that didn’t really think that the promotional texts would want to make them watch the documentary which means that the promotional texts were not as effective as we have hoped.

Q30. WHY?The responses to this question have allowed me to gain knowledge of why people thought the promotional text were effective or not. The majority of the responses were very positive and a lot of people have said that the promotional texts were intriguing and made the documentary seem interesting. However some people have said that they weren’t intrigued to watch the documentary which means that we could have made some improvements especially to the newspaper advert to make it more persuasive.

SOCIAL MEDIA

I have posted our questionnaire on Facebook which has helped us to get a wider age range for our feedback so the results are more diverse and the conclusions that I will make from these results were representative of all of our target audience.

CONCLUSIONOverall we have gained a lot of feedback from the different age ranges within our target audience. The audience feedback have taught me what specific things the audience was looking at when giving responses to the questions and what they have liked and what could be improved. I have learned that generally our audience seem to have liked the documentary and thought it was appealing to them which was what we were aiming for. This was due to the good construction of the documentary and because we have followed the codes and conventions it made the documentary look professional. Some of the things that we could improve on is exploring more topics which would have made the documentary more interesting. As well as this I have also learned that our radio trailer was appealing to our audience and persuaded them to watch the documentary which is what we were aiming for.Lastly I have gained knowledge from the feedback that people have generally liked the newspaper advert but there could have been some changes being made to improve it, such as changing the background and including more animals. Overall the audience feedback had helped me notice all the little mistakes that we made during production that could be improved on that would make our final products better. If I could produce the documentary, newspaper advert and radio trailer gain I would consider the suggestions given by the audience which would make the final [products more professional.