(3) What kind of media institution might distribute your product and why?

Why would be perfect for Tone

I chose BAUER because it already supplies a rock genre magazines but it is yet to supply an indie rock magazine like mine. Its already distributes 87 different successful magazines this shows us my maggazine would be likely to do well under this company.

Mojo and Q do appeal to my target audience of teenagers and young adults so If they buy that magazine and they enjoy other infie music, A lot of their magazines seem to be aimed at males but many seemed to be aimed at females – there doesn’t seemed to be many unisex magazines. This means mine will be unique.