NIELSENNATIONALREADERSHIPSURVEY
Q4 2019 - Q32020
Newspaper Toplines
2019 Q3 Newspaper Toplines 12 months external
Release of Nielsen Consumer and Media InsightsQ4 2019 - Q3 2020
ANNOTATIONS
EMBARGO:
Please note that this information is subject to an embargo - the figures must not be releasedinto the public domain until midday on Thursday 26 November 2020.
FURTHER INFORMATION:If you have any questions regarding the Nielsen Consumer and Media Insights Survey report,please contact your Account Manager or the Nielsen Media Helpdesk [email protected].
NIELSEN NATIONAL READERSHIP2
2019 Q3 Newspaper Toplines 12 months external
POPULATION POTENTIALS (000s)(TOTAL 15+)
SAMPLE SIZE (15+)
3,958
10,091
3,958
10,131
3,940
10,122
AVERAGE ISSUE READERSHIP
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
162 166 177
4.4% 4.5% 4.9%NEWSPAPER A
HOW TO READ THIS DOCUMENT
This is the latest measurement period Q4 19 - Q3 20(Oct 19 - Sept 20)
Previous readership release period
Year on Year comparison
This figure is the amount of people in New Zealandaged 15 and over.
It tells us that there were 3.96 million people aged15+ years in New Zealand in the period Q4 19 - Q3 20 (Oct
19 - Sept 20)
This figure is the number of people(162,000) over the age of 15 that
read a typical issue of Newpaper Ain the latest readership period Q4 19 -
Q3 20 (Oct 19 - Sept 20).
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
DAILY NEWSPAPERS - METROPOLITAN
NEWSPAPER REPORT - NATIONAL
*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.
Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.
Copyright © 2020 The Nielsen Company 3
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YEAR ON YEAR COMPARATIVESQ4 19 - Q3 20
NIELSEN NATIONAL READERSHIP4
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READERSHIP
NEWSPAPER REPORT - NATIONAL
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
3,958 3,958 3,940
SAMPLE SIZE 15+ 10,091 10,131 10,122
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
585 546 465
14.8% 13.8% 11.8%
61 56 47
1.5% 1.4% 1.2%
154 145 149
3.9% 3.7% 3.8%
145 143 125
3.7% 3.6% 3.2%
107 104 94
2.7% 2.6% 2.4%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
1,216 1,193 1,064
30.7% 30.1% 27.0%
956 910 807
24.1% 23.0% 20.5%
358 382 334
9.0% 9.6% 8.5%
Copyright © 2020 The Nielsen Company 5
THE NEW ZEALAND HERALD
WAIKATO TIMES
THE DOMINION POST
THE PRESS
OTAGO DAILY TIMES
ALL DAILIES
ALL METROPOLITANS
ALL REGIONAL DAILIES (INCLUDING WAIKATOTIMES)
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NEWSPAPER REPORT - NATIONAL
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)
1,993 1,990 1,815
50.4% 50.3% 46.1%
1,647 1,597 1,449
41.6% 40.3% 36.8%
626 677 607
15.8% 17.1% 15.4%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
78 71 72
2.0% 1.8% 1.8%
228 219 206
5.8% 5.5% 5.2%
370 354 314
9.4% 9.0% 8.0%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
322 316 374
8.1% 8.0% 9.5%
180 169
4.5% 4.3%
99 107 124
2.5% 2.7% 3.2%
244 225 191
6.2% 5.7% 4.8%
NIELSEN NATIONAL READERSHIP6
ALL DAILIES (WEEKLY COVERAGE)
ALL METROPOLITANS (WEEKLY COVERAGE)
ALL REGIONAL DAILIES (INCL. WAIKATO TIMESWEEKLY COVERAGE)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
CANVAS/WEEKEND (UNDUPLICATED)
BE WELL (UNDUPLICATED)
SPY (UNDUPLICATED)
SUNDAY (UNDUPLICATED)
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NEWSPAPER REPORT - NATIONAL
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
225 224 217
5.7% 5.7% 5.5%
336 325 316
8.5% 8.2% 8.0%
417 417 379
10.5% 10.5% 9.6%
236 226 241
6.0% 5.7% 6.1%
31 28 23
0.8% 0.7% 0.6%
297 292 271
7.5% 7.4% 6.9%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
43 47 42
1.1% 1.2% 1.1%
Copyright © 2020 The Nielsen Company 7
SUNDAY TRAVEL (UNDUPLICATED)
TIMEOUT (UNDUPLICATED)
TRAVEL (UNDUPLICATED)
VIVA (UNDUPLICATED)
WAIKATO TIMES MOTORTIMES (UNDUPLICATED)
YOUR WEEKEND (UNDUPLICATED)
NORTH CANTERBURY NEWS
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NEWSPAPER REPORT -NORTHERN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
2,152 2,152 2,170
SAMPLE SIZE 15+ 5,317 5,365 5,451
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
524 498 431
24.4% 23.1% 19.9%
60 56 47
2.8% 2.6% 2.2%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
83 96 87
3.9% 4.5% 4.0%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
51 44 42
2.4% 2.0% 1.9%
104 100 97
4.8% 4.6% 4.5%
NIELSEN NATIONAL READERSHIP8
THE NEW ZEALAND HERALD
WAIKATO TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT -NORTHERN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
333 324 289
15.5% 15.0% 13.3%
Copyright © 2020 The Nielsen Company 9
HERALD ON SUNDAY
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NEWSPAPER REPORT - CENTRAL
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
856 856 837
SAMPLE SIZE 15+ 2,282 2,270 2,208
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
137 129 132
16.0% 15.1% 15.8%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
129 127 107
15.0% 14.9% 12.8%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
14 12 15
1.6% 1.3% 1.8%
70 64 55
8.2% 7.4% 6.6%
NIELSEN NATIONAL READERSHIP10
THE DOMINION POST
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT -SOUTHERN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
950 950 934
SAMPLE SIZE 15+ 2,492 2,496 2,463
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
144 143 125
15.2% 15.0% 13.4%
107 104 93
11.3% 10.9% 10.0%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
88 104 94
9.3% 10.9% 10.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
13 16 15
1.4% 1.6% 1.6%
55 56 53
5.8% 5.9% 5.7%
Copyright © 2020 The Nielsen Company 11
THE PRESS
OTAGO DAILY TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATOTIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
1,210 1,211 1,268
SAMPLE SIZE 15+ 3,081 3,096 3,152
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
356 337 309
29.4% 27.9% 24.4%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
33 27 29
2.7% 2.2% 2.3%
63 57 62
5.2% 4.7% 4.9%
231 217 204
19.1% 17.9% 16.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
26 23 27
2.1% 1.9% 2.1%
NIELSEN NATIONAL READERSHIP12
THE NEW ZEALAND HERALD
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
RODNEY TIMES
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NEWSPAPER REPORT - AUCKLANDMETROPOLITAN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
26 23 27
2.1% 1.9% 2.1%
77 69 70
6.4% 5.7% 5.5%
23 27 37
1.9% 2.2% 2.9%
43 44 67
3.6% 3.6% 5.3%
81 80 100
6.7% 6.6% 7.9%
13 14 11
1.1% 1.1% 0.9%
6 7 9
0.5% 0.6% 0.7%
60 59 61
5.0% 4.8% 4.8%
21 20 20
1.7% 1.7% 1.6%
64 73 85
5.3% 6.0% 6.7%
Copyright © 2020 The Nielsen Company 13
RODNEY TIMES
CENTRAL LEADER
EAST & BAYS COURIER
EASTERN COURIER
MANUKAU COURIER
NORTH HARBOUR NEWS
NOR-WEST NEWS
NORTH SHORE TIMES
PAPAKURA COURIER
WESTERN LEADER
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NEWSPAPER REPORT - HAMILTON
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
156 152 153
SAMPLE SIZE 15+ 571 582 546
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
22 22 16
14.0% 14.2% 10.2%
27 25 25
17.4% 16.3% 16.0%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
2 3 3
1.2% 2.0% 1.7%
7 7 5
4.8% 4.9% 3.3%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
40 39 47
25.2% 25.5% 30.5%
NIELSEN NATIONAL READERSHIP14
THE NEW ZEALAND HERALD
WAIKATO TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
HAMILTON PRESS
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NEWSPAPER REPORT -WELLINGTON
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
341 337 339
SAMPLE SIZE 15+ 954 952 880
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
83 78 82
24.2% 23.2% 24.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
4 2 4
1.2% 0.6% 1.1%
34 29 24
10.0% 8.5% 7.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
115 114 111
33.7% 33.7% 32.8%
64 63 55
18.9% 18.5% 16.2%
Copyright © 2020 The Nielsen Company 15
THE DOMINION POST
SUNDAY NEWS
SUNDAY STAR TIMES
CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)
THE HUTT NEWS
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NEWSPAPER REPORT -WELLINGTON
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
36 35 36
10.5% 10.3% 10.7%
21 23 24
6.2% 6.9% 7.2%
NIELSEN NATIONAL READERSHIP16
KAPI-MANA NEWS
UPPER HUTT LEADER
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NEWSPAPER REPORT -CHRISTCHURCH
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
333 335 335
SAMPLE SIZE 15+ 998 999 962
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
95 93 78
28.6% 27.7% 23.4%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
6 7 8
1.8% 2.2% 2.3%
24 25 27
7.1% 7.4% 8.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
85 86 84
25.4% 25.8% 25.2%
Copyright © 2020 The Nielsen Company 17
THE PRESS
SUNDAY NEWS
SUNDAY STAR TIMES
THE STAR (CHRISTCHURCH)
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NEWSPAPER REPORT -CANTERBURY
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
515 515 515
SAMPLE SIZE 15+ 1,359 1,343 1,300
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
171 178 158
33.3% 34.5% 30.7%
11 12 12
2.2% 2.3% 2.4%
43 47 42
8.4% 9.1% 8.1%
38 39 30
7.4% 7.6% 5.8%
NIELSEN NATIONAL READERSHIP18
THE STAR MAX CIRC (AIR)
BAY HARBOUR NEWS
NORTH CANTERBURY NEWS
SELWYN TIMES
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NEWSPAPER REPORT - DUNEDIN
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
POPULATION POTENTIALS (000s)(TOTAL 15+):
105 104 104
SAMPLE SIZE 15+ 372 374 357
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
48 44 43
46.2% 42.4% 41.4%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
0 0 1
0.4% 0.5% 1.0%
4 4 5
3.7% 3.6% 5.1%
CMI Q4 19 -Q3 20
CMI Q3 19 -Q2 20
CMI Q4 18 -Q3 19
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
38 38 47
36.7% 36.1% 45.3%
Copyright © 2020 The Nielsen Company 19
OTAGO DAILY TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
THE STAR (DUNEDIN)