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Webinar: The New Investor Web & Social Media & what it means for IR
March 13, 2012
Hashtag: #q4ir
Moderator: Darrell Heaps, Q4
Panelists: Kelly Freeman, Potash Corp
Heather Hunter, Safeguard Scientifics
Brian Rivel, Rivel Research Group
About Q4 Web Systems
Q4 is the market leader in online investor
relations & social media solutions including:
Financial & Social Media Widgets Corporate & IR Websites Social Media Integration iPad and iPhone Apps Best Practice Consulting
All customized to your unique requirements.
NIKE
Panelists
Darrell Heaps (Moderator) Co-Founder, CEO, Q4 WEB SYSTEMS @darrellheaps
Kelly Freeman Manager, Investor Relations, PotashCorp @PotashCorp
Heather Hunter Director, Marketing Communications, Safeguard Scientifics @HRHunter
Brian Rivel President, Rivel Research Group @RivelResearch
BUY-SIDE USE OF WEB & SOCIAL MEDIAResults of Rivel Research of 600 Buy-Side Investors and their use of the web. Nov 2011.
4%
5%
21%
27%
32%
34%
42%
45%
60%
62%
68%
68%
68%
Corporate advertising
Social media
Other buy-side professionals
Industry experts
Annual reports
Articles in general business and trade publications
Communications from investor relations executives
Quarterly earnings conference calls
SEC filings (10K, 10Q etc.)
Meetings with senior corporate executives
Brokerage house research
In-house research
Types of Communication Most Helpful in Making Investment Decisions * (Aided)Total US/Euro Buy-side February 2011 (n=288)
* Multiple responses
CORPORATE WEBSITES
Websites rank as valuable resource
2%
24%
26%
44%
46%
48%
51%
58%
64%
64%
65%
66%
75%
Social media links
Corporate governance information
Audio/video of management presenting
Detailed info on products and services
Annual reports
Easy to find IR contact information
Downloadable financial charts/data
A summary of the business strategy
Easy to find links to conference calls
Clear, intuitive website navigation
Earnings call replays/transcripts
Earnings releases
Recent investor presentations
Importance of Finding Various Elements on Corporate Websites* (Aided)US/Euro Buy-side February 2011 (n=288)
* Ratings of 8, 9 and 10 on a 10-point scale where 10= extremely important and 1= not at all important.
Most Valued Content on IR Website
16%
28%
22%
35%
75% or more
50%-74%
25%-49%
Less than 25%
Average = 40%
Percentage of IR Websites that are Truly Excellent in Supplying Insight/Data Total US/Euro Buy-side February 2011 (n=288)
Most Websites not considered top-notch
Blogs most popular among Buy-Side
Buy-side social media use poised to surge
# of companies being followed & investigated increasing
“No one is going backward. This is the way things are going to be done in the future. Companies are going to have to figure out how to use it, like they figured out how to use the Internet. When the Internet started people questioned it, but today it is standard procedure. That is what will happen with social media. It is just in the beginning stages now.”
US Portfolio ManagerNovember 2011
TALES FROM THE TRENCHESInsights from a large cap and small cap on the use of the web and social media in expanding awareness and influencing the market.
Company Profiles
Market cap 37.02B 347.42M
Volume 5,138,476 54,773
Website potashcorp.com safeguard.com
PotashCorp.com
Kelly Freeman
Manager, Investor Relations
March 13, 2012
PotashCorp.com
Our View of the Web
Source: PotashCorp
We view the web as an essential communication tool
• Significant reach
• Always on
• Powerful medium
Meeting the Needs of a Diverse User Base
Source: PotashCorp
Our website has many users with different needs:
• Investors
• Employees
• Customers
• Other users
About Section
News Section
Investor Section
Customer Section
Career Section
Our Approach to the Web
Source: PotashCorp
We believe to communicate successfully one requires a website the can serve the needs of its users
• Clearly communicate your company “story”
• Provides tools that add user value
• Provides access to updated information
Social Media: Expanding our outreach
Source: PotashCorp
We view social media as a means of helping tell our story … in an expanded way!
Followers
PotashCorp: +1,400
PotashCorpSask: +620
PotashCorpJobs: +300
Friends
PotashCorp: +700
PotashcCorpCareers: +350
Followers
$POT: +1,000
$POT.CA: +30
Social Media: Expanding our outreach
Source: PotashCorp
Provide the opportunity to stay connected; integrate social media into your site
Social Media: Expanding our outreach
Source: PotashCorp
We believe success comes from establishing a presence
Social Media: Expanding our outreach
Source: PotashCorp
The conversation is happening, one needs to determine if they want to be a voice into it!
PotashCorp.com
Thank You
PotashCorp.comVisit us online
Facebook.com/PotashCorpFind us on Facebook
Twitter.com/PotashCorpFollow us on Twitter
There’s more online
Heather HunterDirector, Marketing Communications
March 13, 2012
24
Strategy
?
25
Investor Relations
Deal Teams
Company A Company B Company C Company D
Company E Company F Company G Company H Company I Company J Company K
Results
More on Q4:www.q4websystems.com
Thought leadership:www.q4blog.com
Sales Contact: Catherine Crofton1-877-426-7829 ext. [email protected]
