DIGITAL EDGE JUNE 2014 9DIGITAL EDGEJUNE 20148

Chief Guest Chief Guest

Do you think the market of big data analyt-

ics is a challenging one? Do you think your

application can easily handle big data faster,

accurately and efficiently?

Big Data is a hot topic, but it can get com-

plex and difficult to leverage if companies

do not have the right approach or tool.

The ability to glean insights from data

coming from various sources, make sense

of it and understand its relevance, is key to

getting value out of Big Data. In particu-

lar, we believe in democratizing analytics

of big data so lots of decision makers can

get access to the data and cure the BI

myopia. For example, our customer King

analyses 100 million rows of Candy Crush

player data a day using QlikView, but it’s

not just data scientists that are doing so—

it’s game designers, financial analysts,

marketers, to help them make smarter

decisions, faster.

For organizations looking for big data

analytics, QlikView’s patented in-memory

data engine compresses typical data by a

factor of 10, meaning a single 256GB

RAM server can load upwards of 2TB of

uncompressed data. This represents bil-

lions of rows while offering response rates

only possible with in-memory architec-

tures. Other QlikView features such as

‘document chaining’ and ‘binary load’ fur-

ther accelerate the exploration of very

contrary QlikView is a complete platform

that enables enterprises to rapidly deploy

robust dashboards and BI apps that can

bring together data from multiple sources

and enable business users to search, visual-

ize and explore information

QlikView is used by businesses of all

sizes and from across all sectors for

improving its decision-making with near

real time access to data and insights.

QlikView is already used by organizations

worldwide and in India, including Canon,

Mahindra and Mahindra, HDFC Life, SAB

Miller India, Flipkart, Sathya Retail,

Ramakrishna Forgings Ltd.,

ThangamayilJewellery Ltd., and hundreds

others. Today, we’ve over 32,000 cus-

tomers globally that cut across small,

medium and large enterprises.

Uniquely in the BI space, we pioneered

the in-memory model to offer an ‘associa-

tive’ search engine, giving customers

access to explore data more intuitively to

discover answers and ask questions they’ve

never even thought of asking. QlikView is

both powerful and yet easy and intuitive to

use, so user adoption is widespread.

large data sets. This is the path chosen by

many QlikView customers to analyze ter-

abytes of data stored in data warehouses or

Hadoop clusters and similar repositories.

For companies that have invested in a

large data warehouse or other Big Data

infrastructure and don’t want to load all

data into the QlikView in-memory engine,

QlikView Direct Discovery is a hybrid

approach that leverages both in-memory

data and data that is dynamically queried

from an external source.

How big is the opportunity of mobile BI

solutions? Do you think the growing adop-

tion of tablets, and of course, smart phones,

has fueled the growth of overall mobile BI

market in India?

Over the last couple of years, use of BI has

seen a sea of change with the advent of

sophisticated smartphones and mobile

tools like tablets. This has led to a neces-

sary shift in the way BI is being leveraged

to gain business value. Mobility takes user-

driven BI (or what we call Business

Discovery) to the next level making it the

new normal. As corporations focus on

delivering real-time business data to the

mobile workforce in a device independent

environment, they will start embracing

mobile BI. Qlik ensures decision making is

not hampered by devices. Our solutions are

available across devices and can be used on

the go,whether on desktops, laptops,

mobile phones or tablets.

QlikView today is offered in the cloud.

What customers are looking for and buy-

ing are domain-and industry-specific apps

that run in the cloud. QlikView is the

leading platform for creating these analyt-

ic apps that are so easy to use and deploy

that our partner community is creating

hundreds of them to solve specific cus-

tomer challenges. These range from spe-

cialized areas of market research, to con-

tact centers, sports statistics, workforce

management solutions and a sales tracking

app specific to mutual fund companies.

These QlikView apps are deployed in the

cloud, via a SaaS (software-as-a-service)

model.

When it comes to enterprise BI

deployments, there’re still some challenges

to solve regarding what data customers are

willing to put in the cloud and how they

access that data. From a pure deployment

perspective, however, QlikView can easily

run on cloud infrastructure. For example

we run our demo site on Amazon AWS.

Qlik India

Regional Marketing Manager

Jaydeep Deshpande

DATA CARRIES INFOR-

MATION TROVES IF

STORED, MINED AND

ANALYZED INTELLI-

GENTLY. YES, ONCE

THE BURDEN TO CIOS

AND IT ADMINISTRA-

TORS, DATA HAS

BECOME A GREAT

SOURCE OF INFOR-

MATION AND BUSI-

NESS FORECASTING.

AND THAT FIELD IS

ANALYTICS, MORE

PRECISELY BI (BUSI-

NESS INTELLIGENCE).

INDIA IS A FIT CASE

FOR THE ADOPTION

OF SUCH APPLICA-

TIONS WHERE

MOUNDS OF DATA

GET GENERATED BY

GOVERNMENTS AND

ENTERPRISES ON A

DAILY BASIS. IN AN

INTERACTION WITH

DIGITAL EDGE’S MD

QAISAR ALAM,

JAYDEEP DESHPANDE,

REGIONAL MARKET-

ING MANAGER, QLIK

INDIA, A LEADING BI

COMPANY, SPEAKS

ABOUT THE GROW-

ING MARKET OF BUSI-

NESS ANALYTICS AND

THE OPPORTUNITIES

IT BRINGS TO HIS

COMPANY. EXCERPTS!

FOR ORGANIZATIONS LOOKING FOR BIG DATA ANALYTICS,

QLIKVIEW’S PATENTED IN-MEMORY DATA ENGINE COMPRESSES

TYPICAL DATA BY A FACTOR OF 10, MEANING A SINGLE 256GB RAM

SERVER CAN LOAD UPWARDS OF 2TB OF UNCOMPRESSED DATA.

THIS REPRESENTS BILLIONS OF ROWS WHILE OFFERING RESPONSE

RATES ONLY POSSIBLE WITH IN-MEMORY ARCHITECTURES.

Do you think the market for BI (business

intelligence) has seen rapid growth in India?

What are the reasons for the rapid growth

of this market segment?

In India we’ve been witnessing a substan-

tial increase in the demand for BI solutions

from verticals such as manufacturing,

BFSI, retail, telecom and FMCG.

Customers are increasingly deploying BI

to make their organizations more efficient

and productive. As a user-driven BI leader,

Qlik is seeing strong demand and opportu-

nities in the Indian market as more compa-

nies recognize the value of leveraging

user-driven data analytics to make better

and faster decisions. Around the world, we

work with over 32,000 customers and in

India, companies from across such as

Mahindra & Mahindra and HDFC Life are

using the QlikView Business Discovery

platform to transform data into an asset.

The reason for this rapid adoption is

because Indian organizations are not

bound by the traditions that hold back the

established markets and are therefore more

open to innovations. This is stemming

from the organizational realization that

information is changing the world and

every business user is contributing to that

transformation.

So far in 2014, we’ve seen continuing

momentum and are further expanding our

customer base, helping organizations to

empower users in easily discovering

insights, collaborating and making better

decisions, and doing what is necessary to

propel their businesses forward.

Where do you position Qlik vis-a-vis other BI

players such as SAP, IBM, Oracle, Microsoft,

SAS, Ramco, Microstrategy, and Tableau? Is

Qlik more suitable for small and medium

enterprises (SMEs)?

Qlik has always been at the forefront of

innovation. We continue to disrupt the

market with the QlikView Business

Discovery platform. Business Discovery, or

what Gartner refers to as Data Discovery,

has transformed the BI (business intelli-

gence) industry, and is regarded as the

mainstream architecture for BI today.

That’s also the reason why Qlik has been

ranked as a leader in the Gartner Magic

Quadrant for Business Intelligence and

Analytics Platforms for four consecutive

years, ahead of the traditional BI players.

QlikView Business Discovery is based on

the philosophy that decision-making is col-

laborative, associative, social and with

today’s pace of business it also needs to be

on the fly. QlikView Business Discovery is

easy to deploy, extremely user friendly and

simplified. This is the new normal that

other traditional BI players large and small

are trying to catch up with. There’re other

visualization tools which may not be a

strategic enterprise offering and have lim-

ited scalability, data federation, collabora-

tion and exploration capabilities. On the

WE MAKE THE BEST BI TOOLS AND APPLICATIONS

FOR THE AGE OF BIG-DATA

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