QR Codes

Linking the real world with the digital world.

What are QR Codes

• 2D barcode readable by mobile devices• Requires a QR Code reader application

QR Code Types

• Static– Instructions direct from QR code to mobile

device. No additional support service required

• Dynamic– QR Code connects mobile device to rich

content delivery service via 3G/Wifi network.

Static QR Code example

• Contact information

Static QR Code example

• Send an Email

Static QR Code example

• Direct Call

Static QR Code Example

• SMS Text Message

Static QR Code

• (Mobile Friendly) Websites

Static QR Code Example

• Real-time Navigation

Static QR Code

• Video Links

Dynamic QR Codes• Advantages

– Adaptable content and presentation– Tracking and analytics

• Disadvantages– Requires 3G/Wifi/Internet access to function

Dynamic QR Codes• Vcard+

– Include Photo– Downloadable vCard– Lever Social Media Links– Updatable changeable content– Direct dial– Direct navigation– Usage statistics

Dynamic QR Codes• URL (mobile friendly)

– Change target URL– Tracking and statistics

Dynamic QR Codes• Full Service Mobile Friendly Marketing

Platforms using dynamic codes

http://mkb.odoa.eu/MKB-examples.aspx

QR Code Do's• Be Mobile Friendly

QR Code Do's• Branding and Identity

– Recognition and trust

QR Code Do's• Simple ‘to the point’ examples

QR Code Don'ts• Default Website for computer use

QR Code Don'ts• Mysterious QR Codes

– “bit.ly/NVqUGK” = ???? (what is this?)

QR Code Tips

• Be mobile friendly• Be relevant• Add value• Keep it simple• Interact

More Information• Making your own QR Codes

– http://qr.odoa.eu– http://blog.qr4.nl

• Dynamic QR Codes– http://qr.odoa.eu

• Full Service QR Codes– http://mkb.odoa.eu

• Presentation by:• Ben van Sas• Jeroen Steeman

Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland

Telefoon +31 (0)6 246 75 585Telefoon +31 (0)6 130 33 743

Mobile Marketing Services and Solutions with QR Codes