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QR Code PrimerQR Code Primer

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Who Am IWho Am I

@JasonPinto

CMO,

interlinkONE

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Who is interlinkONEWho is interlinkONE

• MFSA Gold Partner• Marketing Software• Wilmington, MA• http://

interlinkONE.com

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Webinar OverviewWebinar Overview

• QR Codes – Why Should We Care?

• Creation and Design• Best Practices for

Implementation • How Do I….

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QR Codes: QR Codes: Why Should Why Should We Care?We Care?

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The Game-ChangerThe Game-Changer

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July 2011 StatisticsJuly 2011 Statistics

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Knowledge is SpreadingKnowledge is Spreading

• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”

Source: http://ilnk.me/9c89

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Meet the QR CodeMeet the QR Code

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QR = “Quick Response”QR = “Quick Response”

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Applications for ScanningApplications for Scanning

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Year of Birth = 1994Year of Birth = 1994

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QR Codes: QR Codes: Creation & Creation & DesignDesign

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Creation OptionsCreation Options

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What To Look for In a Creator

What To Look for In a Creator

• Can you change the URL?• Do they shorten the URL?• Bulk-Upload Capability• Measurement and Tracking?

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QReateAndTrack.comQReateAndTrack.com

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QR Options Other than URLs

QR Options Other than URLs

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Simple vs. ComplexSimple vs. Complex

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Not Every Pixel is NeededNot Every Pixel is Needed

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Insert A LogoInsert A Logo

http://ilnk.me/QRLogo

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Color Choice OptionsColor Choice Options

• Contrast is key!• Test, test, test!

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Use of Color, Logo, & Pattern

Use of Color, Logo, & Pattern

http://ilnk.me/QRPattern

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Important! Include Padding

Important! Include Padding

Do Not Follow This Example!

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Super-Sizedfor Buildings& Billboards

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Business Card SizeBusiness Card Size

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Custom QR CodesCustom QR Codes

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Best Practices Best Practices for for ImplementingImplementing

QR CodesQR Codes

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Shorten the URL!Shorten the URL!

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Provide Clear DirectionsProvide Clear Directions

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Mobilize Your Content!Mobilize Your Content!

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Mobile Needs…Mobile Needs…

Inquiry Forms

Social Integration

Easy to See & Click

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Mobile NetworkingMobile Networking

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Ask – Why Would You Scan?

Ask – Why Would You Scan?

• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information

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Say “No” to Too Much!Say “No” to Too Much!

http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/

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Track, Measure, TestTrack, Measure, Test

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Track, Measure, TestTrack, Measure, Test

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How Do I…How Do I…

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Make MoneyMake Money• Custom QR

Code Design

• Mobile Website Creation

• Build their Database!

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Make Money (cont.)Make Money (cont.)• Reporting

• Multi-Channel (i.e. PURL vs. QR)

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Create Personalized QR Codes

Create Personalized QR Codes

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Bulk/PURLs QR Codes (cont.)

Bulk/PURLs QR Codes (cont.)

QReateAndTrack.com

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Create a Mobile WebsiteCreate a Mobile Website

• Custom Code• Third Party Services• Mobile Website Building

Applications

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iFlyMobi: Product Features

iFlyMobi: Product Features

Easily Build Mobile Websites

Color-Scheme Pickers

WYSIWYG Editor

Form Builder

Real-Time Reporting

http://iFlyMobi.com

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Templates For Different Needs

Templates For Different Needs

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Easy to Use Admin Features

Easy to Use Admin Features

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Color Scheme/Picker Options

Color Scheme/Picker Options

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Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.

-Specify response routing information for each form

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Don’t Forget FundamentalsDon’t Forget

Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience

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Download QR Code Tool Kit

Download QR Code Tool Kit

TheQRToolKit.com

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How Can interlinkONE Help?How Can interlinkONE Help?

• QReateAndTrack.com

• iFlyMobi.com

• Call us with questions!978-694-9992

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Thank You!Thank You!

• Any questions?