QR Codes

About QR

• Abbreviation for Quick Response Code• Trademark for 2-dimensional matrix barcode• First designed by automotive industry– Tracking vehicles during manufacturing process– Toyota– 1994

Advantages

• Fast readability• Large storage capacity– Compared to standard UPC barcodes

Attributes

• Black modules (square dots)• Four standardized modes of data– Numeric– Alphanumeric– Byte/binary– Kanji– Or through supported extensions, any kind of data

More Recent Uses

• Consumer Advertising and Packaging– Provides quick and easy access to web sites

• Commercial tracking• Entertainment and Transport Ticketing• Product/Royalty Marketing• Mobile Couponing• Personal Information

Mobile TaggingBridging the physical and digital worlds

• Text• vCard contact added to device• Open a URL• Compose an e-mail or text message

Free QR Code Generator for vCardhttp://blog.qr4.nl/QR-Code-vCard.aspx

Creating QR Codes

• Google– Popular API to generate QR Codes

• Apps for scanning QR codes on most smartphones

Wikipedia Example

• Error correction now allows embellishment on the QR Code

Why Add a QR Code to a Resume?

• More competitive– Provide more information to hiring managers

• Gets your resume a second glance• Still novel on resumes which makes you stand

out• Brands you as tech savvy• More than half web searches originate from a

mobile device– QR codes designed for mobile

More Advantages

• Monitors scans performed on your personal QR code– Number– Geographical locations

• Saves the scan in the user’s mobile device

Static vs. Dynamic

• Static provide code with no ability to edit– vCards

• Dynamic codes allow codes to be edited at any time– Linking content to website that can be changed– Easier to track

Best Practices in Creating a QR Code

• Inform your audience of what to expect when they scan the code.

• No smaller than 1 inch by 1 inch.• Make sure the destination is mobile friendly. • How your QR code integrates with the campaign. – How is the user experience? – Is it friendly or confusing?

• Test the user ease of your campaign and the functionality.

Creating a Web site Code

Generating a Code with Text

Tips on Putting the QR on Resume

• Where?–Next to your name/address details

to the right at the top right corner–Gets attention right up top

• Go green – printless• Make them cool with color and

graphics

Jazz It Up• Add color• Should be dark against a light

background• Embed multiple colors and

gradients• Soften hard edges• Add logo to the center on top of the

code• Only 30% of code can be

obstructed• Add interesting elements to the sides

or corners

Color/Logo Sample

Sample Administrative Assistant Resume

Link to Sample

You Tube Video on Coloring QRs

Sample Medical Office Resume

Link to Sample

What a QR Code Shows on a Resume

• Link to an online resume or portfolio• Favorite search links about you• Accomplishments as one sees through Google

Search• Get creative with displaying your code– Through video– Interactive resumes with QR Code

• Web-based rather than paper-based• Portfolio with samples• Video-based

Resources• Create an online portfolio or online resume• Create a QR code

– http://quikqr.com/– http://goqr.me/– http://www.qurify.com/en/

• Add short description of where the code will take the reader once scanned.– Scan to see my online portfolio.

• How to Use a QR Code on Your Resume. Accessed October 28, 2012. http://jobsearch.about.com/od/resumetips/a/qr-code-resume.htm

• QR Codes and Desktop Publishing. Accessed October 28, 2012. http://desktoppub.about.com/od/qrcodes/tp/Using-QR-Codes-In-Desktop-Publishing.htm

• About.com http://qrcode.kayway.com/ Accessed October 28, 2012. http://marketing.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=marketing&cdn=money&tm=252&gps=245_406_1323_573&f=00&su=p284.13.342.ip_p554.23.342.ip_&tt=2&bt=0&bts=0&st=12&zu=http%3A//qrcode.kaywa.com/

• Free QR Code Generator. Accessed October 28, 2012. http://quikqr.com/• How To Make Your QR Codes More Beautiful. Accessed October 28, 2012.

http://mashable.com/2011/04/18/qr-code-design-tips/• Adding QR Code to Your Resume. Accessed October 28, 2012.

http://careerbright.com/career-self-help/adding-qr-code-to-your-resume