1. QR CODES ROCK THE LIBRARY ONYOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/MEREDITH FARKAS

2. 2D BarcodesQR (Quick Response) codes most common.Scan to access information or take actionPull up text contentDial a phone number or send a txtPull up a web pagePulls up images or videoPulls up a poll or surveyNeed a QR code reader. 3. Demo slide 4. QR CodesVery big in Japan, growing in use in Europe. Not as big inU.S. yet.In U.S. mainly see on products, museums, real estate ads.http://www.flickr.com/photos/smellit/4591783567/ 5. http://www.flickr.com/photos/49015875@N00/5416850586/ 6. http://www.flickr.com/photos/markcph/4427533643/ 7. http://www.flickr.com/photos/qriouscode/5111237485/ 8. http://www.flickr.com/photos/zone41/6065475126/ 9. http://www.flickr.com/photos/ericrice/4564201533/ 10. http://www.flickr.com/photos/scott_blake/5036227559/http://www.flickr.com/photos/peque/6164470489/ 11. QR code generators andreadersGenerators Kaywa QR Stuff i-nigma 12. Readers (multiplatform) Kaywa Quickmark i-nigma Beetagg 13. http://www.flickr.com/photos/themaninblue/4128038810/ 14. Demo slide 15. APPLICATIONS OF QRCODES IN LIBRARIES 16. CONNECTING PHYSICALTO DIGITAL 17. http://www.flickr.com/photos/aculibrary/6040050482/ 18. http://www.flickr.com/photos/25095603@N07/5021688103/ 19. http://www.flickr.com/photos/hahttp://www.flickr.com/photos/ac lfhollowhills/4504965499/ulibrary/5580368222/ 20. http://www.flickr.com/photos/25095603@N07/5023713525/ 21. READERS ADVISORY 22. http://www.flickr.com/photos/woodstockpubliclibrary/6080173926/ 23. http://www.flickr.com/photos/aculibrary/3856657851/ 24. http://www.flickr.com/photos/seeleyg/6050877816/ 25. http://www.flickr.com/photos/25095603@N07/5023573865/ 26. http://farm6.static.flickr.com/5148/5643055809_79a41e6c69.jp g 27. PROVIDING MORE INFO 28. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ 29. http://www.flickr.com/photos/halfhollowhills/4504965499/ 30. http://www.flickr.com/photos/aculibrary/5580368074/ 31. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ http://www.flickr.com/photos/aculibrary/5580368222/ 32. CONNECT COMPUTER INFOTO A MOBILE DEVICE 33. QR CODES IN REFERENCE AND INSTRUCTION 34. http://www.flickr.com/photos/aculibrary/6039500113/ 35. http://www.flickr.com/photos/seeleyg/5033637199/ 36. http://www.flickr.com/photos/syracuselearningcommons/5472367312/ 37. http://www.flickr.com/photos/syracuselearningcommons/5123722925/ 38. http://librarycloud.blogspot.com/2010/07/literature-rack-qr- codes.html 39. MOBILE MARKETING 40. For more on Tescos virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88 41. For more on Tescos virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88 42. http://www.flickr.com/photos/se eleyg/5034258836/i 43. QR CODES 44. http://www.flickr.com/photos/seeleyg/5034258836/i 45. http://www.flickr.com/photos/syracuselearningc ommons/5124326720/ 46. QR CODES 47. TIPS Your QR code should send the user to mobile-optimized content Offer incentives (contest, bonus content, etc.) toincrease adoption. Provide instruction and recommend readers Dont use proprietary barcode generators thatrequire a specific reader Make sure the QR code actually works beforeprinting it If you use color, make sure there is sufficientcontrast 48. Questions? Find me atmeredith.wolfwater.com/wordpress mgfarkas (at) gmail.comflickr, twitter: librarianmerfacebook: meredithfarkashttp://www.flickr.com/photos/trucolorsfly/2401196653/Slides and links at http://meredithfarkas.wetpaint.com