QR Codes &

University Technology Marketing

Kristine H. JohnsonAUTM Central Meeting 2011

Quick Response (QR or 2D codes)

A two-dimensional bar code

Created for manufacturing/parts tracking by Denso Wave in 1994

Patented by Denso, but not enforced

“QR Code” is a registered U.S. trademark by Denso (stylized) and a wine company

“2D code” is the generic term

Quick Response (QR or 2D) codes

Big Idea:Connect physical world to electronic world

A 2D code tells your story all of the time

A 2D code tells your story all of the time

A 2D code provides measurable results

Scanning 2D codes

User must have a camera smartphone with 2D code scanner application

Free downloads of various scanner apps at:http://www.mobile-barcodes.com/qr-code-software/

Scanning 2D codes

1. Open scanner app

2. Hover app over code

3. App directs phone to a url

Maximizing 2D code storytelling

Get your 2D code noticed

Know your audience

Be compelling!

Get your 2D code noticed

Know your audience – BUSY PEOPLE!

Scientists

Business people

Students

Public

Be compelling - Entertaining story

Video

Audio

Targeted

Current

Some University 2D code use examples

West Virginia University2010 Big East TournamentT-shirts, posters, cardsDirected to a promotion to mobile interactions with WVU

Texas Christian UniversityRose Bowl Newspaper adDirected to main TCU webpage

Some University 2D code use examples

Some University 2D code use examples

Mississippi State UniversityLibraryLarge poster at entranceVideo and audio choices

Some University 2D code use examples

The Ohio State University Miami of Ohio University

Some University 2D code use examples

San Diego State University

2D codes in licensable technology

Dr. Sorin Matei, Purdue University

Ubimark.com or

2D codes in University Tech Marketing

University of Arkansas

Research Frontiers

2D codes in University Tech Marketing

2D codes in University Tech Marketing

Mike Pascoe, University of Colorado@mpascoe on Twitterhttp://twitter.com/mpascoeACSM 2011 • Poster Handout • PDFhttp://mikepascoe.com/ACSM11/ACSM_Pascoe_2011...Video of Fine-Wire Electrode Insertionhttp://www.youtube.com/watch?v=R1HVGGzz2u0UC Denver Faculty Profilehttp://bit.ly/pascoe_cupt

2D codes in University Tech Marketing

From:Getting Genetics Done or

Dr. Steven Turner,University of Hawaii Cancer Center

Dr. Will Bush,Vanderbilt University

2D codes in University Tech Marketing

Mississippi State University

&Flowerwood Nursery

(Alabama)

2D codes in University Tech Marketing

“Only use a QR campaign if the code is going to lead your customers to something that will add value, that is easy to access, and that makes sense for a mobile device.”

- Morgan Estabrook,Outreach & CommunicationsU. Virginia Patent Foundation

Five reasons not to use 2D codes

1. You do not have a video or compelling content for the link

2. Your audience does not own smartphones

3. Your audience will not use 2D codes

4. The venue has terrible wireless access

5. The 2D code distracts from your message

Five reasons to use 2D codes

1. Your audience expects it2.You have complicated technology that has

moving parts and a video that shows it working

3. To promote your social media sites

4. To gain access to untapped markets (younger people)

5. Street Cred – Represent!

Thank you to the Early Adopter Support Group:

Sorin Matei, Purdue University

Melissa Lutz Blouin, University of Arkansas

Todd Carnley, Flowerwood Nursery

Mike Pascoe, University of Colorado

Zen Faulkes, Better Posters Blog (Dr. Zen)

Morgan Estabrook, UVA Patent Foundation

Reu Smith, rfi Marketing

LinkedIn Plant Breeders and Agents Group

Chase Kasper, Mississippi State University

MST Marketing Committee

=