Quality Control for PBN sites - NoHatDigital.com · 2014. 8. 31. · 5) Google - Indexed Pages...

11 Things To Look for to Avoid Buying A Penalized PBN Site

• Note: No cans of Spam were hurt during the making of this bad ass list.• P.S. - I'm not acutally a karate chop expert even though it looks like I am.• P.S.S. - I'm not a male model, don't let that beautiful mustache fool you.

These tips are just guidelines, and not set in stone. There are exceptions to every rule, so if you start complaining that you don't agree with something

I said... I will take your mother out for a steak dinner and never call her back!

Quality Control for PBN sites

Page 1http://www.nohatdigital.com - Matt Stack

1) Ahrefs - Subdomain Spam

It's fishy if you see several different subdomains from the same root domain giving links (I see this mostly with Asian links)

There are exceptions to this rule, like some of the more popular web 2.0s that use subdomains - such as Wordpress.



2) Ahrefs - High OBLs Spam

When you see a couple hundred OBLs for the top links, it's probably some spam. (The bolded number next to the redarrows are the number of outbound links [OBLs].) Especially if they are no-follow links (indicated by the symbol the greenarrow is pointing at).

Even if they are legitimate links, the link juice will be very diluted. This is not usually a good sign.

This is almost always an instant way to tell me not to buy a domain. As my grandma used to say "F*ck this shit, I'm out."



3) Ahrefs - Big Spike in Link Veolicty

This site gained around 4000 referring domains in less than 2 months (I hate their graphs by the way, don't tell John Ahrefs Isaid that). This is a big flag.

It isn't natural for a domain to get that many links in that short of a time period. When it comes to links, I think its better to erron the side of not making it rain via links.



4) Ahrefs - High Anchor Text Percentages

Anytime you see super high anchor text density, there's a chance it's gotten penalized. At 64% density for one of thekeywords, this example is completely over-optimized.

I would be cautious of anything that has anchor text percentages higher than high teens (18%+) . That's not to say it couldn'tstill work as a PBN, just be careful.



5) Google - Indexed Pages Check

Check to see if the website is indexed in google.

Do this by going to google.com and typing site:website-name-goes-here.com

If there is 0 results, it could be a sign that the domain got penalized and deindexed, but there's a lot of exceptions to this.Generally if you see some of the other signs of spam + it isn't indexed, you shouldn't get the domain.



6) Moz - Higher DA than PA

Sometimes when you see a DA (domain authority) value higher than the PA (page authority) of the root domain - this canindicate that subdomains were created for that site and then spammed. This would lead to the DA being inflated to a highernumber. This is also referred to in the first tip.



7) Whois - Number of Drops

http://whois.domaintools.com/

Generally, the more drops a domain has, the more likely it is to be a bad domain.

A drop is when someone lets the domain expire and doesn't renew it.

So for this domain, it was bought and the person let it expire 4 times.




8) Wayback Machine - Questionable Past Part 1

Look for gaps in history larger than a year. This could indicate that the domain was dropped.



9) Wayback Machine - Questionable Past Part #2

Compare some of the screenshots to see if the site was repurposed at all.

The theme of this site changed from golf, to mortgages, to Michael Kors. Someone hit it and quit it a few too many times formy liking.

Avoid getting sites like this.



10a) Faking Page Rank

Don't be this guy. You didn't find a page rank 9 domain. That just doesn't happen. See 10b) for how to prevent this.



10b) Faking Page Rank

It works like this:

Someone 301 redirects non PR domain (I'll call this domain 1) to a domain that has PR (I'll call this domain 2)

Then a PR update happens.

Domain 1 will now show the PR of domain 2.

Here's how your check this:

1. Go to the google searchbar and type info:website-goes-here.com2. Look at the URL result that shows up, if it doesn't match the original one..... YOU'VE BEEN HOODWINKED BY A

DIRTY ROTTEN SCOUNDREL.

Another way to check to see if a site has PR is to use this free tool: http://www.seomastering.com/fake-pagerank-checker.php



http://www.seomastering.com/fake-pagerank-checker.php

http://www.seomastering.com/fake-pagerank-checker.php

11) Bad Anchors

If the domain has anchor text that involves porn, pills, poker, or payday loans - don't buy that domain (while this may soundlike a great combo in real life to some of you weirdos, online... it is not good time). Also, avoid .ru links.



Resources & Glossary

https://ahrefs.com/ Used in #1 - #4

http://moz.com/researchtools/ose Used in #6

http://whois.domaintools.com/ Used in #7

https://archive.org/web/ Used in #8 & #9

DA - Domain Authority (Metric of Moz.com)

PA - Page Authority (Metric of Moz.com)

OBLs - Outbound Links - this is the number of links pointing to external sites on a page

Dropped domain or drops - this is when a domain is left to expire and someone reregisters it

https://www.godaddy.com/bulk-domain-search.aspx - can bulk check 500 domains at a time

http://www.nohatdigital.com/blog/nhdp4/ - Podcast on building your own private blog network



https://ahrefs.com/

http://moz.com/researchtools/ose


https://archive.org/web/

https://www.godaddy.com/bulk-domain-search.aspx

http://www.nohatdigital.com/blog/nhdp4/

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Quality Control for PBN sites - NoHatDigital.com · 2014. 8. 31. · 5) Google - Indexed Pages...

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