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8/14/2019 Quality Function of the Deployment New.ppt
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Quality Function Deployment
(QFD)
Presented to: Sir Ishfaq Ahmed
Presented by: Ali Raza TariqFaizan Ali Shah
Asif Butt
M Sohaib Akram
8/14/2019 Quality Function of the Deployment New.ppt
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OutlineVoice Of The CustomerHouse
Of QualityBenefits Of QFD
Building A House Of Quality
QFD ProcessSummary
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Benefits Of QFD
Customer Driven
Reduces Implementation Time
Promotes Teamwork
Provides Documentation
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Customer Driven
Creates Focus On Customer Requirements
Uses Competitive Information Effectively
Prioritizes Resources
Identifies Items That Can Be Acted On
Structures Resident Experience/Information
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Reduces Implementation Time
Decreases Midstream Design Change
Limits Post Introduction Problems
Avoids Future Development Redundancies
Identifies Future Application Opportunities
Surfaces Missing Assumptions
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Provides Documentation
Documents Rationale For Design
Is Easy To Assimilate
Adds Structure To The Information
Adapts To Changes (Living Document)
Provides Framework For SensitivityAnalysis
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Voice Of The Customer
Driving Force Behind QFDCustomer Dictates Attributes Of Product
Customer Satisfaction
Meeting Or Exceeding Customer Expectations
Customer Expectations Can Be Vague &
General In Nature
Customer Expectations Must Be TakenLiterally, Not Translated Into What The
Organization Desires
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Collecting Customer
InformationWhat Does Customer Really Want ?
What Are Customers Expectations ?
Are Customers Expectations Used
To Drive Design Process ?
What Can Design Team Do ToAchieve Customer Satisfaction?
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Building A House Of Quality
List Customer Requirements (Whats)
List Technical Descriptors (Hows)
Develop Relationship (Whats & Hows)
Develop Interrelationship (Hows)
Competitive AssessmentsPrioritize Customer Requirements
Prioritize Technical Descriptors
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1 3 4 2 1 2 1 4
Technical Competitive Assessment
C
ustomer
Req
uirements
Customer
Competitive
Assessment
Our
As
Bs
5
3
1
2
5
14
4
Relationship between
Customer Requirements
and
Technical Descriptors
WHATs vs. HOWs
Strong
Medium
Weak
+9
+3
+1TechnicalCompetitiveAssessment
Our
As
Bs
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Prioritized Customer
Requirements
Importance Rating
Target Value
Scale-Up FactorSales Point
Absolute Weight & Percent
(Importance Rating)(Scale-Up Factor)
(Sales Point)
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73
9
10
2
4
8
1
Customer
Requirements
Prioritized
Customer
Requirements
TechnicalDescriptors
Primary
Primary
Secondary
Secondary
TechnicalCompetitiveAssessment
Customer
Competitive
Assessment
OurAs
Bs
CustomerImportance
TargetValue
Scale-upFactor
SalesPoint
AbsoluteWeight
1 3 4 2 1 2 1 4
53
1
2
5
1
4
4
53
2
3
5
2
4
4
1.5
1
1.21.5
1
1
1.5
1
1.5
1
15
3
Our
As
Bs
Relationship between
Customer Requirementsand
Technical Descriptors
WHATs vs. HOWs
Strong
Medium
Weak
+9
+3
+1
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Absolute Weight and Percent
Prioritized Technical
Descriptors
Degree of Technical Difficulty
Relative Weight and Percent
Target Value
1 8 4 2 9 8 2 5
90133
2 3 4 3 1 3 1 5
7
3
9
10
2
4
8
1
Customer
Requirements
Prioritized
Customer
Requirements
TechnicalDescriptors
Primary
Primary
Secondary
Secondary
TechnicalCompetitiveAssessment
Customer
Competitive
Assessment
OurAs
Bs
CustomerImportance
TargetValue
Scale-upFactor
SalesPoint
AbsoluteWeight
1 3 4 2 1 2 1 4
5
3
1
2
5
1
4
4
5
3
2
3
5
2
4
4
1.5
1
1.21.5
1
1
1.5
1
1.5
1
15
3
Our
As
Bs
Relationship between
Customer Requirements
and
Technical DescriptorsWHATs vs. HOWs
Strong
Medium
Weak
+9
+3
+1
Strong Positive
PositiveNegative
Strong Negative
+9
+3-3
-9
Interrelationship between
Technical Descriptors
(correlation matrix)
HOWs vs. HOWs
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QFD Process
WHATs
HOW
MUCH
HOWs
WHATs
HOW
MUCH
HOWs
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Besterf ield, Mech. Eng .
17
House of Quality Sequence
Design
charac
terist
ics
Specificcomponents
House 2
Customer
requ
irements
Designcharacteristics
House 1
Spec
ific
componen
ts
Productionprocess
House 3Pro
duc
tion
process
Qualityplan
House 4
Deploying resources through the
organization in response to customer
requirements
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Phase I
Product Planning
DesignRequirements
Customer
Requirements
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Phase II
Part Development
Part QualityCharacteristics
De
sign
Requirements
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Phase III
Process Planning
Key ProcessOperations
Part
Quality
Characteristics
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Phase IV
Production Planning
ProductionRequirements
KeyP
rocess
Operations
Production Launch
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