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Quality, Indulgence and Premiumization
Strategies in Food - Defending Against Margin
Erosion
Category : Food & Beverages
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Introduction to Report
Launch Date: June 24, 2014
Number of Pages: 86
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 7,995
Price For Site License: USD 15,990
Price For Global User License: USD 23,985
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Consumers worldwide are trading down and discounting is becoming more prevalent, hurting the profit margins of many manufacturers. “Quality, Indulgence and Premiumization Strategies in Food – Defending Against Market Erosion” provides a comprehensive overview and strategic analysis of how brands can effectively defend their profits despite the emergence of value competitors.
The report focuses on the strategy of premiumization, to encourage consumers to trade-up in terms of both price and quality. The growing popularity of private label alternatives is also addressed – and what brands can learn from them, and ultimately defend themselves against discounters by offering consumers the highest quality, and drive sales.
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Research Findings
The global financial crisis has affected consumer spending, and despite economic improvement across much of Europe and the US, consumers have not reverted to previous spending habits. Manufacturers must consider the austerity needs of these consumers by providing value, not solely in terms of low cost, but also to trade-up for quality.
Taste and indulgence will continue to drive consumption across Food categories, and manufacturers should ensure that their products offer consumers the best overall experience. Consumers are unwilling to sacrifice taste for other concerns, such as health, re-enforcing the need to offer products that offer uncompromised moments of pleasure and indulgence, particularly, in Non-BRIC countries.
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Research Findings Continues..
Consumers, particularly in BRIC countries, are increasingly seeking products that offer assurances of quality, and manufacturers should respond by ensuring transparency in terms of sourcing, production, and ingredients to drive sales, as the desire for authentic and trustworthy products increases.
Many consumers no longer view private labels as cheap, lower-quality imitations of branded products, instead perceiving them to be of an equal, and sometimes higher, quality. Branded manufacturers can defend against the growing popularity of private labels by accelerating innovation, or to corner a niche market which holds no attraction to private labels.In addition, the growing premiumization of private label offers means that making private label products could improve the profitability of some manufacturers.
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Report Coverage
1. Introduction and Overview2. Market Context3. Trading-Up Opportunities4. Responding to Evolving Consumer Needs - Austerity5. Responding to Evolving Consumer Needs - Taste and
Indulgence6. Authenticity Strategies in Food7. Premiumization in Private Label - Opportunities and
Defense8. Recommended Actions9. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage
1. Aldi2. approved-food.co.uk3. Asda4. Ben and Jerrys5. Better Food Co.6. BioSegur7. Bolthouse Farms8. Cadburys9. Chokablok10.Co-operative11.Diageo12.Dunkin' Donuts13.Eroski
For more details regarding Report coverage see the last slide
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