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Quality models in higher education

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After completing this topic, you should be able to: Explain models of quality practices Differentiate objectives of quality control and quality assurance Describe the characteristics of quality models Choose quality models for practices Readings: - PowerPoint PPT Presentation
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Quality models in higher Quality models in higher education education After completing this topic, you should be After completing this topic, you should be able to: able to: Explain models of quality practices Explain models of quality practices Differentiate objectives of quality control Differentiate objectives of quality control and quality assurance and quality assurance Describe the characteristics of quality Describe the characteristics of quality models models Choose quality models for practices Choose quality models for practices Readings: Chapters 2, 5 B. Janakiraman & R.K. Gopal, 2007 Nina Becket & Maureen Brookes, 2007, Quality Management Practice in Higher Education – What Quality Are We Actually Enhancing? G. Srikanthan & John F. Dalrymple, 2002. Developing a holistic model for quality in higher education
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Page 1: Quality models in higher education

Quality models in higher education Quality models in higher education

After completing this topic, you should be able to:After completing this topic, you should be able to:Explain models of quality practicesExplain models of quality practicesDifferentiate objectives of quality control and Differentiate objectives of quality control and quality assurancequality assuranceDescribe the characteristics of quality models Describe the characteristics of quality models Choose quality models for practicesChoose quality models for practices

Readings: Chapters 2, 5 B. Janakiraman & R.K. Gopal, 2007Nina Becket & Maureen Brookes, 2007, Quality Management Practice in Higher Education – What Quality Are We Actually Enhancing?G. Srikanthan & John F. Dalrymple, 2002. Developing a holistic model for quality in higher education

Page 2: Quality models in higher education

House of Total QualityHouse of Total Quality

Management system

Social system Technical system

TQM

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STRATEGY MANAGEMENT

PROCESS MANAGEMENT

PROJECT MANAGEMENT

INDIVIDUAL TASK MANAGEMENT

STRATEGIC PLANNING

OPERATIONS PLANNING

PROJECT PLANNING QUALITY PLANNING

The roof

Four pillars

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Page 3: Quality models in higher education

IntroductionIntroduction Quality in higher education has been placed as an Quality in higher education has been placed as an important contemporary agenda.important contemporary agenda.Approaches to implement quality in higher Approaches to implement quality in higher education have been made based on quality education have been made based on quality management models practiced in the industrial management models practiced in the industrial sectors.sectors.Many universities have began implementing ‘total Many universities have began implementing ‘total quality management - TQM’ model as an quality management - TQM’ model as an alternative.alternative.TQM not focused on ‘core functions of teaching TQM not focused on ‘core functions of teaching and learning’, considered as a ‘myth and illusion’.and learning’, considered as a ‘myth and illusion’.The model is seen as flawed and unfit with the The model is seen as flawed and unfit with the core operation: education. core operation: education.

Page 4: Quality models in higher education

Introduction Introduction

The model for quality management has to be a holistic model to meet the requirements of the core functions of service and education.Distinction has to be made between the two processes of the functions.The service relates to general administrative activities to support for academic (enrolment, library) and amenities (cafeterias, recreation) services.The education processes relate to the functions of teaching, research and community services.

Page 5: Quality models in higher education

Theoretical educational quality modelsTheoretical educational quality models

Transformative models (Harvey & Knight, 1996):Transformation is the most appropriate learning oriented approach to quality.The emphasis is on ‘enhancing participants’, ‘adding value’ to capability and ‘empowering participants’.There is a clear focus on total student experience.Quality policies have to be learning-oriented and centered on student’s learning experience.Learning is based on interactions between learners and teachers.There is a shift of focus to learning rather than teaching.

Page 6: Quality models in higher education

Theoretical educational quality models

An engagement model of program quality:Developed by Haworth & Conrad (1997), focusing on the students, academics and administrative engagement in teaching and learning. High quality program is one that ‘contribute to the learning experiences for students that have positive effects on their growth and development’.Three principles stakeholders (students, academics and administrators) contribute to the learning experiences for students in five programs attributes.

Page 7: Quality models in higher education

Three principle stakeholdersThree principle stakeholders

Students

Academics Administrators

Page 8: Quality models in higher education

Theoretical educational quality models

An engagement model of program quality:Diverse and engaged participations from academics, students and leaders.Participatory cultures through shared program direction, community of learners and risk-taking environments.Interactive teaching and learning through critical dialog, integrative learning, mentoring, peer learning, out of class activities.Connected program requirements.Adequate resources such as support services for students, academics and ample basic infrastructure.

Page 9: Quality models in higher education

Theoretical educational quality models

University of Learning Model:Bowden & Marton (1998) examine the organizational characteristics of higher education from a pedagogical perspective.Quality in a university context through its core functions has a lot to do with the quality of learning and quality of learning has a lot to do with different ways of seeing things that could widen the range of possibilities of seeing the same thing (variation is an acceptable foundation in learning).University must be conducive to facilitate a dynamic learning process that contribute to a ‘university of learning).

Page 10: Quality models in higher education

Theoretical educational quality models

A model for a Responsive University:Tierney (1998) postulated a model for excellence – a responsive university.The model is based on the premise that ‘the public will judge the university in terms of the quality of their relationships and the quality of the outcomes.To survive and thrive, universities will have to be responsive and be service oriented.The emphasis is on development of new relationships and partnerships with communities, focus on customers.Student-centered in programs, community-centered in outreach and nation-centered in research.

Page 11: Quality models in higher education

Evolution of Quality Hierarchy

Inspection

Quality Control

Quality Assurance

Total Quality Management

Inspect products

Operational techniques to make inspection more efficient and to reduce the cost of quality

Planned and systematic actions to ensure that products or services conform to company requirements.

Incorporates QC/QA activities into a company-wide system aimed at satisfying the customer (involves all organizational function).

Detection

(Reactive)

Prevention

(Proactive)

Page 12: Quality models in higher education

Study on quality Study on quality Tsinidou, Gerogiannis & Fitsilis (2010) Determinants for education services

provided by HEIs in Greece and their importance from students perspective.

5 dimensions for quality – based on SERVQUAL

Tangibles Reliability Responsiveness Assurance Empathy

Page 13: Quality models in higher education

TangiblesTangibles – the appearance of – the appearance of physical facilities, support services physical facilities, support services and service personnel.and service personnel.

ReliabilityReliability – degree on knowledge, – degree on knowledge, skills learned and services are skills learned and services are offered accurately, dependably and offered accurately, dependably and on time without errors.on time without errors.

ResponsivenessResponsiveness – willingness to help – willingness to help customers and meet their needs and customers and meet their needs and wants. Also ability to respond wants. Also ability to respond effectively.effectively.

Page 14: Quality models in higher education

AssuranceAssurance – confidence and trust – confidence and trust customers hold towards institute and customers hold towards institute and feeling safety in case of danger.feeling safety in case of danger.

EmpathyEmpathy – attention and care the – attention and care the institution may offer to customers. institution may offer to customers. (Convenient operating hours).(Convenient operating hours).

Page 15: Quality models in higher education

Determinant factorsDeterminant factors

Communication skills were seen of Communication skills were seen of high importance by the students.high importance by the students.

The availability of text books and The availability of text books and journals influenced quality.journals influenced quality.

Curriculum hands on experience.Curriculum hands on experience. Elective modules as early as Elective modules as early as

possible.possible. Location of institution.Location of institution.

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Determinant factorsDeterminant factors

Subsidized catering and Subsidized catering and accommodation services important accommodation services important for majority of students.for majority of students.

Institution should link with business Institution should link with business and society to attract new students and society to attract new students and to provide students with better and to provide students with better career prospects.career prospects.

Page 17: Quality models in higher education

Strategies - Quality Control

To establish standards of quality which are acceptable to the customer and economical to maintain the standards.To enable the setting and resetting of processes and machinery.To keep up the quality of products during manufacturing by taking remedial steps.To locate and identify the process faults and defects of products and thus control the scrap and wastes.To take different measures to improve the standard quality of products.

Page 18: Quality models in higher education

Objectives of Quality ControlObjectives of Quality Control

To see that products of lower quality do not reach customers. Can we do this in education?To enable reduction in operating cost by not producing defective goods.To develop quality reputation which is of prime importance in selling both consumer and industrial goods.

Page 19: Quality models in higher education

Concept of ControlConcept of Control

Control means “all necessary activities for achieving objectives in the long term, efficiently and economically.

Control is doing whatever is needed to accomplish what we want to do as an organization”.

Control can also reflects something that limits an operation, process or person. In this sense, it is seen like a “police force”.

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Importance of Quality Control

Increases the profit earning capacity of the business.Enables the industry to compete successfully.Reduces cost of production.Reduces operation losses by keeping scrap and wastes to a minimum level.Improves the product design.Reduces the product line bottlenecks.Improves employees’ morale.Enhances customers’ satisfaction.Increases the reputation of the industry.

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Functions of Quality Control Department

Advises on inspection and quality control policy formulation.Sets inspection standards.Prepares department budget requests and control operating expenses.Selects inspection points.Selects inspection instruments.Collaborates with statisticians about statistical quality control instruments.Generate deviation reports for rectifications.Train inspectors on duties/ in using inspection standards.

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Mechanism of Quality Control

Setting standards and specifications – standard and specifications must be determined to achieve the objectives of quality control.Inspection – it is the method to attain standardization, uniformity and quality of workmanship.Statistical quality control – makes use of statistical methods and principles to assess variations cause variations.Inspection devices (gauges) – to investigate the dimensional fitness of a mechanical element in relation to its predetermined dimensional standards.

Page 23: Quality models in higher education

Strategy - Quality Assurance

Quality Assurance – the process of verifying or determining whether products or services meet or exceed customer expectations.“systematic management and assessment procedures adopted by HEIs and systems in order to monitor performance against objectives, and to ensure achievement of quality outputs and quality improvements” (Harman, 2000, p.1).In short, it is a process of defining and fulfilling a set of quality standards consistently and continuously with an objective to satisfy customers.PDCA model developed by Deming fits for QA.

Page 24: Quality models in higher education

Quality Assurance

Initiatives undertaken to assure and enhance the quality of degree program.

Quality assurance relies on outside auditors coming inside the organization to evaluate how well it is doing.

One of the commonly cited total quality management systems is ISO 9000.

Page 25: Quality models in higher education

Criticism on QA

Sometimes the people doing audits are Sometimes the people doing audits are not experts in the thing that is being done, not experts in the thing that is being done, but rather are experts in the quality but rather are experts in the quality management system that they are using.management system that they are using.

Incompetence: If peer reviewers are not sufficiently expert in the subject, they may not see the weaknesses of the course (Pampallis, 2009).

Page 26: Quality models in higher education

QA

quality assurance in education can quality assurance in education can be seen as building on the traditional be seen as building on the traditional checks and balances in the systems checks and balances in the systems (Pampallis, 2009).

Page 27: Quality models in higher education

The practice

Higher Education Quality Committee (HEQC), monitors quality in higher education in South Africa.

Kenya Commission for Higher Education in Kenya. Norwegian Agency for Quality Assurance in

Education. Association of Universities and Colleges of

Canada (AUCC).

Page 28: Quality models in higher education

Strategy– Quality AssuranceStrategy– Quality Assurance

Jaminan Kualiti – Jaminan Kualiti – Semua bentuk dasar, proses, langkah dan aktiviti Semua bentuk dasar, proses, langkah dan aktiviti yang melalui program kualiti dan dipertingkatkan yang melalui program kualiti dan dipertingkatkan selaras dengan keperluan pihak berkepentingan.selaras dengan keperluan pihak berkepentingan.

Standard asas – Standard asas – Aspek keperluan asas dan petunjuk prestasi Aspek keperluan asas dan petunjuk prestasi jaminan kualiti yang perlu dipatuhi untuk jaminan kualiti yang perlu dipatuhi untuk memastikan produk atau perkhidmatan memenuhi memastikan produk atau perkhidmatan memenuhi atau melangkaui jangkaan pelanggan. atau melangkaui jangkaan pelanggan.

Page 29: Quality models in higher education

PDCA Model / CyclePDCA Model / CyclePDCA comprises four steps – Plan – establish objectives and processes required to deliver the desired results.Do – implement the process developed.Check – monitor and evaluate the implemented process by testing the results against the predetermined objectives.Act – apply actions necessary for improvement if the results require changes.PDCA is an effective tool for monitoring quality assurance because it analyzes existing conditions and methods use to produce goods and services. The aim is to ensure excellence in every component of the process.

Page 30: Quality models in higher education

PDCA CyclePDCA Cycle

1. Define the system (draw flowchart)

2. Assess current situation

3. Analyze causes (root causes)

4. Try out improvement theory5. Check & study results

6. Standardized improvements

7. Plan for continuous improvement

(Source: Lewis & Smith, 1994, p.31)

Page 31: Quality models in higher education

Quality models in higher educationQuality models in higher education

1.1. Malcom Baldridge National Quality AwardMalcom Baldridge National Quality Award

2.2. ISO 9000 and other standardsISO 9000 and other standards

3.3. Six SigmaSix Sigma

4.4. Balanced ScorecardBalanced Scorecard

5.5. BenchmarkingBenchmarking

6.6. Total Quality ManagementTotal Quality Management

7.7. Business Process Re-engineeringBusiness Process Re-engineering

8.8. EFQM – European Foundation for Quality EFQM – European Foundation for Quality ManagementManagement

Page 32: Quality models in higher education

Quality management models in higher educationQuality management models in higher education

ModelModel DefinitionDefinition

EFQM EFQM Excellence Excellence ModelModel

Non-prescriptive framework that establishes 9 criteria Non-prescriptive framework that establishes 9 criteria (divided between enablers and results), suitable for any (divided between enablers and results), suitable for any organisation to use to assess progress towards excellence.organisation to use to assess progress towards excellence.

Balanced Balanced ScorecardScorecard

Performance/strategic management system which utilises 4 Performance/strategic management system which utilises 4 measurement perspectives: financial, customer, internal measurement perspectives: financial, customer, internal process, and learning and growth.process, and learning and growth.

Malcolm Malcolm Baldridge Baldridge AwardAward

Based on a framework of performance excellence which can Based on a framework of performance excellence which can be used by organisations to improve performance. 7 be used by organisations to improve performance. 7 categories of criteria: leadership; strategic planning; categories of criteria: leadership; strategic planning; customer and market focus; measurement, analysis, and customer and market focus; measurement, analysis, and knowledge management; human resource focus; process knowledge management; human resource focus; process management; and results.management; and results.

Page 33: Quality models in higher education

ISO 9000 ISO 9000 SeriesSeries

International standard for generic quality assurance systems. International standard for generic quality assurance systems. Concerned with continuous improvement through Concerned with continuous improvement through preventative action. Elements are customer quality and preventative action. Elements are customer quality and regulatory requirements, and efforts made to enhance regulatory requirements, and efforts made to enhance customer satisfaction and achieve continuous improvement.customer satisfaction and achieve continuous improvement.

Business Business Process Re-Process Re-engineeringengineering

System to enable redesign of business processes, systems System to enable redesign of business processes, systems and structures to achieve improved performance. It is and structures to achieve improved performance. It is concerned with change in five components: strategy, concerned with change in five components: strategy, processes, technology, organisation and culture. processes, technology, organisation and culture.

SERVQUALSERVQUAL Instrument designed to measure consumer perceptions and Instrument designed to measure consumer perceptions and expectations regarding quality of service in 5 dimensions: expectations regarding quality of service in 5 dimensions: reliability, tangibles, responsiveness, assurance and empathy reliability, tangibles, responsiveness, assurance and empathy and to identify where gaps exist. and to identify where gaps exist.

Quality management models in higher educationQuality management models in higher education

Page 34: Quality models in higher education

Quality management models in higher educationQuality management models in higher education

Many HEIs have adopted the quality management Many HEIs have adopted the quality management models originally developed for industry. models originally developed for industry.

The key benefit of all the models is reported to be The key benefit of all the models is reported to be the requirement for institutions or departments to the requirement for institutions or departments to adopt a strategic approach to quality adopt a strategic approach to quality measurement and management.measurement and management.

Limitations in the application of business models Limitations in the application of business models in an HE context.in an HE context.

Debates on students’ role as customer. Debates on students’ role as customer.

Page 35: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

A management approach for an organization, centered on quality, based on participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society (ISO 8402:1994).

A set of management principles and core values.Four process steps: Kaizen – focuses on continuous improvement Atarimae Hinshitsu – idea that things will work as

they are supposed to. Kansei – examining the way the user applies the

product leads to improvement in the product it self. Miryokuteki Hinshitsu – idea that things should

have an aesthetic quality.

Page 36: Quality models in higher education

TQM

Approach most often associated with quality assurance. It refers to systems which are developed to monitor all processes that are part of the work of an organization.

Total quality management systems generally use the idea of “accreditation”.

Institutions have to be accredited by the appropriate body.

Page 37: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Four main principles of TQM: Meeting or exceeding customer needs Everyone’s job Continuous improvement Leadership (Seymour, D.T. 1992 quoted in Owlia & Aspinwall, 1997. TQM in higher

education – a review. International Journal of Quality & Reliability Management, 14(5), pp. 527-543)

Three main principles of TQM: Leadership Human resource utilization Elimination of unnecessary variation(Hitman, J.A. 1993 quoted in Owlia & Aspinwall, 1997. TQM in higher

education – a review. International Journal of Quality & Reliability Management, 14(5), pp. 527-543)

Page 38: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Three principle elements of TQM: Employee involvement Empowerment Top management leadership and commitment

Study found that there was a positive relationship between top management leadership, employee empowerment, job satisfaction and customer satisfaction.

(Ugboro I.O. & Ubeng, K. 2000. Top management leadership, employee commitment, job satisfaction & customer satisfaction in TQM organizations: An empirical study. Journal Quality Management, 5, pp. 247-272)

Page 39: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Four main themes of TQM: Customer focus Commitment to process improvement Involvement Systems thinking (Sims, S.J. & Sims, R.R. eds.Total Quality

Management in Higher Education – Is It Working? Why or Why Not?)

Page 40: Quality models in higher education

TOTAL QUALITYTOTAL QUALITY

Total quality is a set of philosophies by which management systems can direct the efficient achievement of the objectives of the organization to ensure customer satisfaction and maximize stakeholder.

The organization should design quality into its products rather than inspect it afterward.

This is accomplished through continuous improvement of the quality system, which consists of the social system, the technical system, and the management system.

Page 41: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Customer focus : Customer satisfaction is the criterion for quality. Quality is defined by customer and customer

satisfaction is the beginning, the end and runs continuously throughout the process.

Everyone must identify and develop a working relationship with customer.

External customers are the receiver of the system’s product or service.

Internal customers are within the system, the students and are important in defining, assessing, and improving the process.

Everyone should identify, define, measure, improve and meet the criteria for satisfaction of the customers.

Page 42: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Commitment to Process Improvement : Everything is a process.

TQM focuses on how each process can be improved.

Well-defined objectives, criteria, and measurement provide the principles for continues improvement.

There must be a shared commitment and shared commitment is viewed as enduring and strategic.

Cultural change is fundamental to ensure the success of continuous improvement.

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TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Total Involvement : Involvement is the key to simplify the continues

improvement process.

Everyone is valued and considered as competent partner who believes and acts on the idea of quality.

Quality education and training initiatives are provided to employees so that employees will learn and acquire the skills required in redesigning work processes.

It is more than encouraging cooperation, sharing responsibility, participating in decision-making, and working in teams.

Page 44: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

System Thinking: TQM asserts 85% of total error is “common cause

variation” or “system error” only 15% results from individual performance.

TQM is fundamentally from traditional management, which may be inordinately concerned with individual performance.

Page 45: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Five elements for continuous improvement: TQM focuses on an identified process or system

that can be described by flow chart and links explicitly to other processes and to institutional goals.

It is designed to identify, understand, and meet customer needs.

It relies on data to define needs, describe problems, and arrive at solutions because TQM uses scientific methods to analyze data, construct and test hypotheses, and evaluate results to solve problems.

It involves those who make decisions about improvements, more than participation and necessitates empowerment.

It respects individuals and their contributions, relies on capacity and responsibility of all players to make things better.

Page 46: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Characteristics of TQM: Broad movement and not a one model. Integrate all organizational functions to focus on

meeting customer needs and organizational objectives.

An approach to improve the effectiveness and flexibility of the business as a whole by organizing and involving the whole organization.

Enables all people to communicate readily with one another in pursuit of a common goal.

Involving the product aspects, systems aspects, functional aspects, and human aspects to lead to customer delight.

Helps turn around to student learning as focus (customer orientation) – delight the customer

Page 47: Quality models in higher education

BENEFITS OF TQM PROGRAMBENEFITS OF TQM PROGRAM

Customer Company Employees

• Fewer problems with products/ services

• Better customer care

• Greater satisfaction

• Quality improves

• Motivates staff

• Increases productivity

• Reduce costs

• Reduces defects

• Resolves problems faster

• Makes company a leader

• Reduces resistant to change

• Empowerment

• More training more skills

• More recognition

Page 48: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Why HEIs concerned about TQM? Competition – institutions have to worry about preserving

enrolment. Private HEIs need tuition fees and public HEIs have to compete based on students enrolment.

Costs – students and public want to know what more they are getting for the money they have paid as tuition fees.

Accountability – those who support higher education want to know how the dollars are being spent to ensure accountability.

Service orientation – HEIs have to respond to public demands and the public wants to be ensure that HEIs deliver better services by setting standards of quality. HEIs must move towards a learning environment that emphasizes an involvement that can empower students with a high quality “tool kit” to meet new challenges.

Page 49: Quality models in higher education

TOTAL QUALITY MANAGEMENT (TQM)TOTAL QUALITY MANAGEMENT (TQM)

Obstacles in implementing TQM: Management – not fully committed and focus on short-term

gains.

Scepticism – lack of organizational focus on quality.

Loss of credibility for TQM – regard TQM as last year’s flavors or last month’s flavors.

Teams bogged down on trivial things – not tackling the important problems.

Unwillingness to change – resistant and feeling complacent.

Compartmentalization – individualism

Lack of competition – little sense of competition

Conformance to minimum requirements

Page 50: Quality models in higher education

INSTITUTIONAL CHANGE AND TQMINSTITUTIONAL CHANGE AND TQM

Institutional change is fundamental to TQM. The Importance of change can be described as follows:

Commitment – committed to pursuing total quality needs a change as a way of life.

Culture of change – an effort must be made to change the culture of the institution, a culture based on customer satisfaction and continuous improvement.

Continuous improvement efforts – re-engineering the processes on how organization operates and re-designed to provide higher quality at lower cost.

Making change as necessity – processes tend to become unnecessarily complicated over a period of time. Therefore, change is a necessity to overcome the problem of unnecessary bureaucracy.

Page 51: Quality models in higher education

INSTITUTIONAL CHANGE AND TQMINSTITUTIONAL CHANGE AND TQM Cultural change – way of doing business in the institution must be

embedded in the organization by way of changing culture and environment. Institutional culture must move away from becoming an obstacle to TQM.

Top Administration – top administration must make a commitment to improving quality for themselves and the institution as a whole.

Education and training – there must be a continuing and significant investment in education and training for all members to ensure staff will be motivated, quality initiatives are sustained, and new knowledge is provided at all time.

Benchmarking – use benchmarking as a mechanism to continuously search for best practices that lead to superior performance.

TQM Steering Committee – establish committee responsible for planning, supporting, steering implementation of TQM; identifying barriers and solutions; developing training plan; and piloting new initiatives.

Page 52: Quality models in higher education

ISO 9000 seriesISO 9000 series

Main characteristics of ISO 9000 series: Broad movement and not a one model. Integrate all organizational functions to focus on

meeting customer needs and organizational objectives.

An approach to improve the effectiveness and flexibility of the business as a whole by organizing and involving the whole organization.

Enables all people to communicate readily with one another in pursuit of a common goal.

Involving the product aspects, systems aspects, functional aspects, and human aspects to lead to customer delight.

Helps turn around to student learning as focus (customer orientation) – delight the customer

Page 53: Quality models in higher education

QUALITY CIRCLESQUALITY CIRCLES

QC was first introduced in Japan in 1962 by Prof. QC was first introduced in Japan in 1962 by Prof. Ishikawa.Ishikawa.

QC is a small group of people who meet together QC is a small group of people who meet together on a regular basis to identify, analyze and solve on a regular basis to identify, analyze and solve quality, cost reduction or any other problem in quality, cost reduction or any other problem in their work area, leading to improvement in their their work area, leading to improvement in their total performance and enrichment of their work total performance and enrichment of their work life (Janakiraman & Gopal, 2007, p.84).life (Janakiraman & Gopal, 2007, p.84).

A quality improvement study group composed of A quality improvement study group composed of a small number of employees (10 or fewer) and a small number of employees (10 or fewer) and their supervisor (American Society for Quality, their supervisor (American Society for Quality, 1999).1999).

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PURPOSE OF QUALITY CIRCLESPURPOSE OF QUALITY CIRCLES

To support the improvement and development of To support the improvement and development of the company / organization.the company / organization.

To respect human relations in the workplace and To respect human relations in the workplace and increase job satisfaction.increase job satisfaction.

To draw out employee potential.To draw out employee potential.

Quality must be company wide – including the Quality must be company wide – including the product, service, management, the company product, service, management, the company itself and the people. Quality improvement must itself and the people. Quality improvement must be company wide in order to be successful and be company wide in order to be successful and sustainable. sustainable.

Page 55: Quality models in higher education

OBJECTIVES OF QUALITY CIRCLESOBJECTIVES OF QUALITY CIRCLES

To give an opportunity to employees to use their To give an opportunity to employees to use their wisdom and creativity.wisdom and creativity.

To reduce errors and enhance quality To reduce errors and enhance quality productivity.productivity.

To encourage team spirit and cohesive culture To encourage team spirit and cohesive culture and create harmonious human relations.and create harmonious human relations.

To promote job involvement and participation.To promote job involvement and participation. To increase employee motivation.To increase employee motivation. To harness problem solving capability.To harness problem solving capability. To build an attitude of ‘problem prevention’.To build an attitude of ‘problem prevention’.

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OBJECTIVES OF QUALITY CIRCLESOBJECTIVES OF QUALITY CIRCLES

To improve communication.To improve communication. To promote personal and leadership To promote personal and leadership

development.development. To improve internal house keeping.To improve internal house keeping. To improve quality of customer service.To improve quality of customer service. To facilitate achievement of business / To facilitate achievement of business /

organizational goals.organizational goals. To contribute to the improvement and To contribute to the improvement and

development of the organization.development of the organization. To respect humanity and build a happy, bright To respect humanity and build a happy, bright

work place which is meaningful to work in.work place which is meaningful to work in. (Janakiraman & Gopal, 2007, p.84)(Janakiraman & Gopal, 2007, p.84)

Page 57: Quality models in higher education

STRUCTURE OF QUALITY CIRCLESSTRUCTURE OF QUALITY CIRCLES

Top management Top management Steering committeeSteering committee FacilitatorFacilitator Leader / deputy leaderLeader / deputy leader Members Members Non-membersNon-members

The members of a QC should be from the same The members of a QC should be from the same work area or do similar work so that the problems work area or do similar work so that the problems selected will be familiar to all members.selected will be familiar to all members.

The ideal size is 6-7 members, the size must not The ideal size is 6-7 members, the size must not large so that every member can have time to large so that every member can have time to participate and contribute during meetings. participate and contribute during meetings. (Janakiraman & Gopal, 2007, p.84)(Janakiraman & Gopal, 2007, p.84)

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CONCEPTS OF QUALITY CIRCLESCONCEPTS OF QUALITY CIRCLES

QC enables employees to establish meaningful QC enables employees to establish meaningful relations with each other and ensure harmony.relations with each other and ensure harmony.

QC enables tapping individual potential.QC enables tapping individual potential. QC is not a management devise but only a forum QC is not a management devise but only a forum

of members to come together and solve problems of members to come together and solve problems to themselves.to themselves.

QC improves quality of work life.QC improves quality of work life. In QC participation is voluntary. In QC participation is voluntary.

Please read about steps in formation of QC in Please read about steps in formation of QC in (Janakiraman & Gopal, 2007, p.85-90)(Janakiraman & Gopal, 2007, p.85-90)

Page 59: Quality models in higher education

PROBLEM SOLVING TECHNIQUES IN QCPROBLEM SOLVING TECHNIQUES IN QC

BrainstormingBrainstorming Data collectionData collection Pareto analysis – plotting cumulative frequencies Pareto analysis – plotting cumulative frequencies

of the relative frequency data in descending of the relative frequency data in descending order order

Cause and effect diagram – fish bone diagramCause and effect diagram – fish bone diagram Line graphs Line graphs

Henry Ford said:Coming together is the beginningKeeping together is progressWorking together is success(Janakiraman & Gopal, 2007, p.90-91)(Janakiraman & Gopal, 2007, p.90-91)

Page 60: Quality models in higher education

TEAMS IN QCTEAMS IN QC

Advantages of teams in QC: Organization’s problem solving and decision Organization’s problem solving and decision

making ability is increased.making ability is increased. Effective interpersonal relations are developed.Effective interpersonal relations are developed. Intra-group and inter-group communication Intra-group and inter-group communication

facilitate overcoming many psychological facilitate overcoming many psychological barriers. barriers.

Page 61: Quality models in higher education

Resistance of change in QCResistance of change in QC

Slowing down of performance – people afraid change might disrupt current level of performance.

Threat to power/influence – change may terminate or reduce power and influence.

Habit – habits are tough to break. Fear of unknown – individuals fear doing things differently. Limitation of resources – time, money may contribute to

people’s resistant to change. Social influence – people resist change because other

people do. Change agents are not many in any organizations and power in numbers is always a factor that can influence other people.

Page 62: Quality models in higher education

Techniques to overcome resistance of changeTechniques to overcome resistance of change

The need, importance and urgency of change is well clarified to facilitate change.

The involvement and commitment is fostered throughout the organization.

Introduce change in the most effective and efficient manner, facilitation and support are provided.

Individual differences in receptiveness to change are identified and appropriately addressed.

Page 63: Quality models in higher education

European Foundation for Quality Management - EFQM Model European Foundation for Quality Management - EFQM Model

Leadership

People

Policy & Strategy

Partnership & Resources

Processes

People results

Customer results

Society results

Key Performance Results

Enablers Results

Innovation and Learning

Page 64: Quality models in higher education

European Foundation for Quality Management - EFQM Model European Foundation for Quality Management - EFQM Model

Criteria reflecting the organization:1. Leadership – indicates how the management develop and

facilitate achievements.2. Policy and strategy – reflects how the organization

implements its mission and vision of strategic planning of the organization.

3. People management – refers to the quantitative aspects of personnel planning and to the quality of the personnel policy.

4. Resources – indicates how the organization plans and manages its resources.

5. Management process – reflects how the organization designs, manages and improves its processes in order to support its policy and strategy and fully satisfy, and generate increasing value for its customer and stakeholders.

Page 65: Quality models in higher education

European Foundation for Quality Management - EFQM Model European Foundation for Quality Management - EFQM Model

Criteria reflecting the results:1. People results – indicates how the organization is

achieving in relation to the satisfaction of its members.

2. Customer results – reflects the wishes, expectations and professional needs of their customers.

3. Society results – measures how the organization is achieving in satisfying the needs and expectations of the local, national and international community.

4. Key performance results – points the development of the planned financial and operational business performance.

Page 66: Quality models in higher education

European Foundation for Quality Management - EFQM Model European Foundation for Quality Management - EFQM Model

Main characteristics of EFQM Model:Highlight all functions in an organization of –1. What are we doing?2. What needs improvement?

Developed by the European Foundation for Quality Management in 1991 as model that recognizes that there are many approaches to achieving sustainable organizational excellence.

Article: Temple, P. (2005). The EFQM Excellence Model: Higher Education’s latest management fad?, Higher Education Quarterly, 59(4), pp 261 – 274.

Page 67: Quality models in higher education

European Foundation for Quality Management - EFQM Model European Foundation for Quality Management - EFQM Model

Benefits of EFQM Model: The system is based on a structured approach. The measurements are based on facts and not individual

perception. Consensus meetings are taken place on needs to be done

through everyone. The system is a mean to train the organization in TQM. It has been proved to be a very powerful diagnostic tool. The system is a tool for measuring progress. It will share excellent approaches within different areas of

an organization. The quantitative output is a mean for benchmarking.

Page 68: Quality models in higher education

Business Process Re-EngineeringBusiness Process Re-Engineering

BPR: Is the result of many years of management evolution,

bringing new emphasis on creativity, going where no one has gone before.

Reinventing or starting from scratches, the heart of BPR is ‘discontinuous thinking’ meaning discontinuing all the old procedures and fundamental assumptions.

Introduced by Michael Hammer and Jim Champy who published a book Re-engineering the Corporation in 1995.

Is a fundamental rethinking and radical redesign of business process to achieve quantum leap improvement in business results.

Page 69: Quality models in higher education

Business Process Re-EngineeringBusiness Process Re-Engineering

BPR several misconceptions: Is not reorganizing – re-engineering looks at what is

required to be done, not how the organization is structured.

Is not downsizing – it focuses on rethinking work from ground up, eliminating work that is not necessary and finding better, more effective ways of doing work.

Is not simply about making an organization more efficient – it is about creating value for the customer (lower cost, higher quality, increased response time), to bring about dramatic improvements in critical, contemporary measures of performance such as cost, quality, service.

Page 70: Quality models in higher education

Business Process Re-EngineeringBusiness Process Re-Engineering

BPR methodology: Step 1 – develop the business vision and process

objectives. Step 2 – identify the processes to be redesigned. Step 3 – understand and measure the existing processes. Step 4 – identify IT levers. Step 5 – design and build a prototype of the new process.(Davenport and Short, 1990)

Page 71: Quality models in higher education

Business Process Re-EngineeringBusiness Process Re-Engineering versus TQM versus TQM

Elements TQM BPRLevel of change incremental radicalStarting point existing process clean slateFrequency of change continuous one-timeTime required short longParticipation bottom-up top-downTypical scope narrow, within func broad, crossRisk moderate highPrimary enabler statistical control ITType of change cultural cultural /

structural(Davenport,1993)


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