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□ April Quality Story highlights

-A total of seven Quality Stories scored in April - one by SETK, two by Cairo and four by Tel-Aviv

-The Quality Story was generated by IT and Corp

•Harder than Aluminum tougher than Steel – Samsung 9 Series

• On the Sidelines of Samsung’s First Annual Forum in Istanbul: Samsung Outlines its Future Strategy

• In its second regional forum: Samsung launches a new range of products under the slogan "The Smarter Life“

• Samsung Smarter Life

• The Israeli employees have "hutzpa" which is a nice change within the business environment

• Robots vacuums, IT Products and all that’s in between – Samsung’s Annual Exhibition

• Guy Hibosh, Samsung: Samsung is a Market Leader in screens and Printers

□ Increased participation is required from the following markets:

- North Africa (SEMRC, Algiers and Tunis), SGE, Tehran and Lahore

3/26

SETK

Quality Stories of the Month

Harder than Aluminum tougher than SteelRevolution in design

SETKPublication: LOGDate: April 2011

4/26

Cairo

Quality Stories of the Month

On the Sidelines of Samsung’s First Annual Forum in Istanbul: Samsung Outlines its Future Strategy

CairoPublication: Al Alam Al YoumDate: April 7, 2011

5/26

Cairo

Quality Stories of the Month

In its second regional forum: Samsung launches a new range of products under the slogan "The Smarter Life"

CairoPublication: Al ShoroukDate: April 5, 2011

6/26

Tel-Aviv

Quality Stories of the Month

Samsung’s Smart Life

TLVPublication: CalcalistDate: April 10, 2011

The Israeli employees have "hutzpa" which is a nice change within the business environment

TLVPublication: CalcalistDate: April 14, 2011

7/26

Tel-Aviv

Quality Stories of the Month

Robots vacuums, IT Products and all that’s in between – Samsung’s Annual

Exhibition

TLVPublication: People and ComputersDate: April 6, 2011

Guy Hibosh, Samsung: Samsung is a Market Leader in screens and Printers

TLVPublication: People and ComputersDate: April 6, 2011