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Quantifying the impact of social media, presented by John Lovett

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In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI. He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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SOCIALMEDIA.ORG/SUMMIT2013 ORLANDO Quantifying the impact of social media JOHN LOVETT WEB ANALYTICS DEMYSTIFIED DECEMBER 9–11, 2013
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SOCIALMEDIA.ORG/SUMMIT2013ORLANDO

Quantifying the impact ofsocial media

JOHN LOVETTWEB ANALYTICS DEMYSTIFIED

DECEMBER 9–11, 2013

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SOCIALMEDIA.ORG/SUMMIT2013ORLANDO

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DECEMBER 9–11, 2013

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