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Quantitative KAP survey
Finalizing scope of campaign
Determining the sampling methodology
Finalizing the survey plan
Finalizing the scope of the campaign
Scope:
Habitat , Conservation Result (CR)=> Threat=> Target audiences (TA) => Geographical extent=> Target population
Finalizing the scope of the campaign
What to consider?
•Proximity to threat of TA•Impact of Behavior Change•Broader vrs narrower scope of campaign•Logistics and budget
How many TA do we include?
1-2 Primary target audiences (directly linked to threat)
1-2 Secondary (influencers, constituency)
Maximum of 4
What does “Target Audience” mean for our project planning and implementation?
•Result chain - clear BC - clear BR
•SMART objectives•Targeted by KAP survey
Tailored communication strategy Results monitored
Can a campaign plan to reach other groups that are not a TA?
•Yes if it is strategic to do so=> in line with ToC=> Have clear objective •Opportunistic
•Impact not measurable
• Consider resources – dilution effect
=> FOCUS vrs GENERATING MOMENTUM
Module 2, Unit 4, Sub-Unit 1.1 8
Implications of CI 3% vrs 5%
3% => results have to be 6pp difference or higher between pre and post campaign to be detected
5% => results have to be 11pp difference or higher between pre and post campaign to be detected
9
N of people Sample size at95%CL and 3%CI
Sample size at95%CL and 5%CI
Final sample size choice
TA 1 – 400 Fishermen350 from Pilar and 50 from Esperanza
291 196 291
TA 2 - 60 people of local enforcement team (35 MPA guards, 10 police, 10 Mancom, 5 LGU officers from Pilar and Esperanza)
57 52 60
TA 3 - 4000 local community members(3000 Pilar and 1000 Esperanza)
843 351 351
Total 1191 599 702
Calculating the sample size
Determining the sampling methodology
Stratified sampling
Sampling method
Planning the survey
Documenting the methodology for replication
Stratified sampling
TA1 – fishermen TA2 – enforcement team
TA3 – local community
Geographic scope of survey
N of people in listed locality
N of TA in locality
% of total TA in locality
sample size for TA in locality
N of TA in locality
% of total TA in locality
sample size for TA in locality
N of TA in locality
% of total TA in locality
sample size for TA in locality
Barangay Pilar
3000 350 87.5% 255 45 - 45 3000 75% 263
Barangay Esperanza
1000 50 12.5% 36 15 - 15 1000 25% 88
TOTAL 4000 400 100% 291 60 60 4000 100% 351
Survey planning
Total survey sample size 702Time for enumerator to do one survey 30 minutes (0.5
hrs)N of hrs enumerator works a day 7.5N of surveys one enumerator can do a day 15 (=7.5/0.5)
N of enumerators available 5N of surveys done a day by total n of enumerators 75 (=15*5)
N of days needed to do survey 10 (=702/75)
Additional days needed for travel if any 2Dates for training of enumerators & final survey testing
1 - 4 February
Beginning and end date of survey 7 - 18 FebruaryN of people available to do data entry 3Beginning date of data entry 11 FebruaryDate of completion of data entry 25 February
14
Recommendation for PEP2 cohort based on generic ToCTA1 – Primary TA Direct resource (MPA) users
TA2 – Primary TAResource users involved Linked to enforcement and governance strategy (flexible)
TA3 – Secondary TAKey influencers => Whole local community
TA4 – Secondary TALGU employees in town + service providers
15
2 - 4pm - 2 hrs to- Meet with PPM (15min/CF)- Fill in template
By end of day:- Have final approval on TA by Stuart