Quarterly Business Review

Turkey Hill Calendar year of 2012, Q1 2013

November 19th, 2012

Neuro – Quarterly Business Review

Customer Overview

• 269 stores PA/ OH/ IN• Bryan Kurtz, Category Mgr.• Business began March ’12• Promotional calendar included • Largest C-Store Based out of Baltimore area• Neuro positioned (6) Sku’s ( Sonic, Sleep, Bliss, Sun, Trim,

Passion)• Sonic not available approx. 220 stores- Redbull Issue for Davis

and LT Verrastro.• KAM – Davis Bevearge KAM Jim Lindsey Lead Distributor Contact• Call frequency Quarterly, monthly phone/e-mail contact

2012 Review-Customer Insights Turkey Hill

Neuro – Quarterly Business Review

Trading Area- Turkey Hill

Neuro - Quarterly Business Review

July/Aug/Sept- VPO 4.0 VPO monthly avg. 180 Stores Purchasing.

• DBG YTD September’12 ( 8 MThs) Revenue $263,989

• (6) Average Revenue Per Sku $43,998

YTD VPO 5.47 cases avg. 180 Stores Purchasing

Davis Beverage YTD % Sales Mix

YTD Profitability

Current Quarterly VPO YTD (8 MThs) VPO

2012 Review-Sales Insights

Sonic

22%

Sleep

22%Sun 11%

Bliss24%

Trim

10%

Passion11%

Neuro - Quarterly Business Review

Cold Presence

2012 Review-Account Activation

Neuro - Quarterly Business Review

2012 Review-Promotional Calendar

• NO TPR Activity due to Sonic Issue and Distribution Issues with Davis Beverage• Everyday Single $2.79

2012 JanuaryFebruar

yMarch April May June July August Sept. Oct. Nov. Dec.

Suggested Retail

$2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79

Neuro - Quarterly Business Review

2012 Review-Current YTD Sales Summary

SKU Stores Selling

Case Volume

Units Sold Units/Store/Week

Penny Profit Revenue Revenue/Store

Sonic 202 1,548 18,576 2.5 20,805.12$ 51,827.04$ 256.57$ Bliss 192 1,941 23,292 3.3 26,087.04$ 64,984.68$ 338.46$ Passion 169 971 11,652 1.9 13,050.24$ 32,509.08$ 192.36$ Sleep 199 1,695 20,340 2.8 22,780.80$ 56,748.60$ 285.17$ Trim 157 868 10,416 1.8 11,665.92$ 29,060.64$ 185.10$ Sun 173 862 10,344 1.6 11,585.28$ 28,859.76$ 166.82$ Total 182 7,885 94,620 13.8 105,974.40$ 263,989.80$ 1,424.48$

Turkey Hill (DBG) Sales YTD Sept 30th 2012

2013 Quarterly Business Planning

Turkey Hill Quarter 1, 2013

November 19th, 2012

Neuro – Quarterly Business Planning

o 2013 Plan Volume 18,050

o Frequency weeks in Value 12 ≤ 2/$4

Value 40 $2.79

o Distribution 4-6 Set 6 for Success

Turkey Hill

o Conquer the Cold Vault- Eye to Arm

o Social Media Program

o Turkey Hill Fall Music Sponsorship

o Vertical Challenge Q1 TBD

o Turkey Hill Rewards Program

Neuro - Quarterly Business Planning

• 269 stores• 52,740 total units/ 4,395 cs.• 5.4 case VPO monthly per store

• No Activity booked as of yet as 2013 proposals are being reviewed.

• Retail $2.79• $147,145/269 Stores

• 6 Sku’s• $24,524 per Sku

• Rack program was presented to run with TPR and being considered

QTD VPO Projections QTD Profitability

QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1

Turkey Hill

Feature Promotion

• 12 weeks of TPR activity • Signage will be developed by Neuro/ Turkey Hill for all activities

In Store

• Monthly contact w/ Category Mgr.• Semi-Annual Business Review

• Monthly Communications between distributor network

Customer Activation Consumer Engagement

• Working w/ Aaron Squire to develop• Web interaction• Social Media interaction• Trimester Programs

Neuro - Quarterly Business Planning

Turkey Hill