Questia – general presentation

Presentation Title

Let’s Start RunningAgile Market Research

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Presentation Title

WHO we are

100% Romanian, independent company

A different way of doing research: agile market research

WE ARE NOT the traditional market research agency that will offer you tiring, long questionnaires and never-ending PowerPoint reports.

Yet, WE WANT TO BE the consumer brand, focused on what people really want and express in their own rhythm and habitat.

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Presentation Title

We BELIEVE in

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TOP QUALITY RESEARCH. Research conducted by professionals, with attention todetails and observing scientific rigor. We are not just looking for answers, we aresearching for the correct ones. We constantly innovate and work with cutting-edgetechniques to offer you elegant and soundproof solutions.

BURDEN FREE EXPENSES. The right price for the right work. In 2016, market researchshouldn’t be super expensive. We offer the best insights while making sure you remainin your comfort zone.

UNDERSTANDING THE VALUE OF TIME. Success is rooted in the ability of clearthinking and acting quickly. We guarantee results delivered in time. Fast time.

Presentation Title

WHERE we are

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Our operations include panels in Europe, Africa, Asia & Latin America.

ROMANIA, which has long been our test ground, is our current development focus.

Presentation Title

THE team

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VLAD HAȚIEGANU

Chief Executive Officer

Passionate leader with 12 years experience in managing national and international projects

Strategic planningQuant & Qual research

Business strategyManagement consulting

The Coach The Marathoner The Sprinter The Endurance Team

ANDREEA VÂRTEJANU

Chief Operations Officer

Dedicated professional with

10 years experience in market research &

project management

Project management Quant research

Market knowledgeConsumer insights

ANDRADA NIMU

Chief Research Officer

Enthusiast PhD graduate with 6 years of experience in social

science

Quant & Qual researchProject management

In-depth perception & behavior analysis

HORIA VĂLEANU

Chief Technical Officer

Seasoned full-stack software developer with more than 12 years experience

Java EE and Java SE JavaScript & HTML5 w/ Angular.js, Backbone.js

Agile methodologies

CIPRIAN LAZĂR

Senior Programmer

Sage software expert with 18+ years experience in programming

Software architecture

Design patternsJava, C, Javascript

SQL & NoSQL

ANDREEA NEDELCU

Chief Business Development Officer

Fiery spirit with 8+ years experience in

market research at both client’s & agency’s sides

Business development Business strategy

Project management Qual & Quant research

Market knowledgeConsumer insights

The Trailblazer

Presentation Title

WHAT we can do

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? Explore Romanians’ perceptions and habits regarding different topics

? Analyze the decision making process for services contracting/ products acquisitioning

? Assess the acceptance and receivability of new concepts before launching

? Measure & track customers satisfaction

Usage & Attitudes Survey

Buying Habits Survey

Testing Survey

Client Satisfaction Survey/Tracker

… and more

Whitepapers? Analyze insights on various topics from both market research &

desk research sources

Omnibus? Evaluate ad-hoc / on the spot topics of interest

Presentation Title

The QUESTIA panel = your own online market research platform

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Wholly owned panel, created from scratch

Big volumes & extremely wide reach

Continuous panel recycling: always adding new members with fresh opinions

Consumers are in their “natural habitat”, without operator/moderator influence

Highly active users, properly incentivized respondents

Real-time results

100% proprietary solutions for automatically generated charts, real-time tracker etc.

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Introducing our TOOLS (1/3)

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Daily Poll: 100% user-generated content • People propose questions, questions are

up voted & down voted, the one with the best score at 00:00 am every day becomes the Daily Poll for 24h

• We and our clients can also propose questions of interest

We know our clients have daily tasks and questions for which they need an ASAP answer.

This is the reason for which we recommend our Daily Poll for:1. Hot/ On the spot topics that need to be answered the very same day

2. Sneak peak into customers/ consumers lifestyle, attitudes and behaviors

…and more

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Introducing our TOOLS (2/3)

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Surveys: “never mind the classics”• Users can access surveys via the website,

email invitations or the Facebook page• The surveys are adapted and can be filled

in on all types of devices (mobile included)

We know our clients cannot live without research and insights

This is the reason for which we recommend the our classic Surveys for:Any topic of interest that needs to be tackled in an agile manner

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Introducing our TOOLS (3/3)

Insights Community: place where people can exchange ideas continuously• Users discuss and share ideas/ experiences on various

topics of interest• Using gamification techniques, users are engaged in

this “marketing stage” play

We know our clients are interested in “small data” about their customers/ consumers.

This is the reason for which we recommend our Insights Community for:1. Understanding specific targets of interest – e.g. youngsters

2. Exploring their attitudes, habits and behaviours in regards to different brands, products and services (both yours and competitors)

3. Identifying possible trends and further developments for your brand, products and services4. Testing different unfinished/ finished concepts of products, services or advertising

5. Asking on the spot questions

…and more12

Presentation Title

The QUESTIA panel = proper incentives

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Activity on the website is incentivized:

Points – users collect points for completing surveys, voting in Daily Polls, when their proposal becomes Daily Poll. When they reach 1000 points (equivalent to RON 100.00), they can convert them into to eMAG gift cards.

Raffle (prizes: one Samsung tablet and 10 eMAG gift cards of 50 RON)

o Permanent raffle ticket – registered users automatically enter the raffle, month after month

o Extra raffle tickets can be earned through various actions: completing the Welcome Survey, inviting friends, making predictions etc.

500 RON eMag gift cards for the top 5 accuracy scores at the end of December 2016 (for 3 month activity on Predictor)

“Research is creating new knowledge.”

— Neil Armstrong

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Thank you!www.questiagroup.com