E VA LU AT I O NC HA R L I E C R UM P

• WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

M Y M AG A Z I N E I S A I M E D AT …

• People who play/enjoy listening to:

• Fans of:

• People that dress/look like:

• Age 13-18

• Mainly Females

• People who enjoy going to gigs and festivals

Q U E S T I O N 1• My magazine is similar to 'Maverick' magazine and I

believe that the audience that is attracted to 'Maverick' would also be attracted to my magazine, however, unlike 'Maverick', I think my magazine is aimed at mainly younger country music fans who range from the age of 13-18. I have always felt very strongly from personal experience that there is a gap in the market for a country music magazine that is mainly aimed at targeting teenage country music fans. This would be my Unique Selling Point (USP).

G A P I N T H E M A R K E T

• After doing audience research, I found out that there is a gap in the market for a niche magazine that is aimed mainly for teenage country fans, both male and female fans would enjoy reading the magazine that I have created.

MAVE R I CKORONE

• This issue of Maverick is clearly designed in a country style, the musician is obviously a country star as he is wearing country style clothes. However, Maverick's primary audience is country fans ranging from the age of 20-30, they do this by using darker colours and they have used an older musician. Whereas in my magazine the star is wearing brighter colours and the he is a teenager, this is so that it appeals to the primary audience (13-18).

P R I M A RY A U D I E N C E

• The primary audience for my product would be mostly females as my magazine will have lots of male country stars on the front of the magazine (this is more likely to attract females than males). I would class males as being more of a secondary audience, as I think that the majority of the features I would include in the magazine would be more female related. The age range for my primary audience is 13-18 as I believe that the females in this age range are the ones who listen to popular country music and who still buy magazines.

S E C O N DA RY A U D I E N C E

• My secondary audience is people who may not necessarily buy the magazine themselves but they might read it when partners, friends or family members have purchased. The reason for a secondary audience is so that although the magazine may not appeal to them straight away, they might want to buy it in the future after having read it when they had a few spare moments and nothing else to do. I would aim this magazine at a demographic who are very interested in popular country music. My secondary audience will be males ranging from the age of 13-18, this is because males may feel embarrassed buying a magazine that is meant for girls, however, when their sister, girlfriend or friend leaves it lying around and they pick it up and give it a read, they will realise that it is a really good magazine.

D E M O G RA P H I C

• The demographic for my product is people who love country stars and people who would like to be like them. These are people who absolutely country music and country stars.

S I M I L A R P R O D U C T

• An example of a product similar to mine is Maverick, however, this is more likely to be read by american fans and older fans. In contrast to this, I would like to see my magazine to become widespread across the UK and then see it break other countries after the success it creates in the UK, it will also be aimed at mainly teenagers.

A U D I E N C E I D OL S

• Within my research, I have been looking at the biggest stars in the country music world that I can re-create in my own magazine. These are names such as: Miranda Lambert, Taylor Swift, Carrie Underwood, Blake Shelton and Billy Rae-Cyrus. These people are all massive country idols and are idolised everyday by thousands upon thousands of teenagers.

I D E A L R E A D E R

• The ideal reader for my product is somebody who aspires to be like Miranda Lambert, Taylor Swift or Carrie Underwood. These are people who love country music and love these stars. They will model their hair and clothes based on what their favourite stars look like. The ideal reader is somebody who is up to date with their country music taste as my magazine will have only up to date country music stars in it. The ideal reader will be constantly aware of who the biggest stars in the country music world are in the here and now.