Question 1 A member of your company's application developer team has just discovered a serious flaw in an application she designed that is currently in use on your Web site. You need to replace the script. Which choice describes some of the information you will need to obtain from your cloud service provider in order to upload a new script to the server? A user name

In order to upload a new script to the server, you will need the cloud service provider to provide you with a user name, among other information (including an IP address and the location of the directory that contains the CGI script in question). SaaS is software and data that are hosted centrally on the Internet and accessed by users with a Web browser. SaaS can include e-mail, accounting, human resources management, customer-service relationship, Web hosting, and nearly any type of software. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Hosting and Web Service Providers.”

Question 2 For which of the following reasons might you choose to license stock photographs for use on your Web site?

You know exactly what the finished images look like.

In Web site development, there are both advantages and disadvantages to using stock photography. Advantages include saving time and money. By using stock photographs, you know exactly what the finished images look like, while an assignment photo shoot may deliver photos that require editing. Disadvantages to using stock photography can be the cost associated with the licensing fees and a reduction in creative control. You can select only from the images that are available and you may not be able to find exactly what you want. Site Development Associate v2.0, Lesson 7: Video, Audio and Image Techniques, section "Creating and Managing Images.”

Question 3 You want to create an HTML5-compliant page that has four sections: a left-side section, top and bottom sections, and a middle section that will contain the main message of the page. Which elements would you use to create these sections?

The <header>, <footer>, <nav> and <article> elements HTML5 with CSS has introduced specific elements to define the document structure. These elements include <header>, <footer>, <nav>, <article>, and <aside>. The <header> element defines the top of the Web page, similar to the header in a word-processing document. The <footer> element defines the bottom of the Web page, similar to the footer in a word-processing document. The <nav> element appears on the left side of the page and defines navigation links, such as hypertext menus to access various pages of the Web site. The <article> element is the middle section of the page that contains Web site content, such as company services, articles, blogs, images and videos. The <aside> element appears on the right side of the page and defines content that is "aside" from the article content, such as advertisements or news feeds. Site Development Associate v2.0, Lesson 3: Cascading Style Sheets (CSS) and Graphical Elements, section "Web Design Issues.” Question 4 What does the <!DOCTYPE> tag provide for a Web browser? It informs the browser about the HTML version to use. The document type declaration, or <!DOCTYPE> tag, informs the browser about the HTML version to use. Without this declaration, the Web browser will be forced to render the code at a basic level, possibly causing unexpected results. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Document Structure Tags.”

Question 5 Nigel has decided that it is not necessary to test his Web site in multiple browsers. What would be a valid reason to support Nigel's decision? The Web site is an intranet and the company has standardized to one browser. As you develop Web pages, make sure that you test your Web pages using multiple Web browsers. A different generation of the same browser may interpret HTML somewhat differently. In some situations, you may feel it is unnecessary to test your pages on a wide variety of browsers. For example, you may not need to perform as many tests for the company intranet if the company has standardized to one browser, such as Microsoft Internet Explorer. Nevertheless, it is always good practice to ensure that your code is compatible with all browsers so that your browser options are flexible. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.” Question 6 Which of the following is a benefit of using a GUI HTML editor? It allows you to easily create HTML pages without having to know the languages. A benefit of using a GUI HTML editor is that it allows you to easily create an HTML page without having to know the languages. However, a true expert in Web design must be familiar with HTML in order to be proficient in creating well-designed, intricate pages. Many GUI editors have not kept pace with the evolution of HTML, and thus do not provide options for using some of the recently developed tags. Site Development Associate v2.0, Lesson 9: GUI HTML Editors and Mobile Web Sites, section "HTML Text Editors vs. GUI Editors.”

Question 7 Consider the following HTML code: <a href="http://192.168.2.3/indexes/index.html"> CCYPHome </a> Which type of hyperlink reference is given in this code? Fully qualified URL The given code references a fully qualified URL (also known as an absolute URL). A fully qualified URL is a URL that contains a full path to a resource, including the protocol indicator. Links are created with the anchor tag, <a>. Anchor tags are container tags that encompass the text or image (or both) to be used as the link. The href attribute is used to specify the link's hypertext reference, or the target of the link. You can specify a fully qualified URL or a relative URL (also called a partial URL) reference for any file, page or site. Site Development Associate v2.0, Lesson 4: Hyperlinks, section "The Anchor Element.” Question 8 Your Web development team leader must obtain feedback from trusted customers. Which method will ensure that your team gets high-quality, reliable, private feedback from trusted sources? Conducting in-person surveys In-person surveys remain the best way to obtain trusted feedback about site development and other issues. Web forms are subject to bogus feedback from malicious users, often called "trolls." E-mail surveys can be trusted and are useful, but in-person surveys generally obtain higher- quality feedback. A blog might help obtain opinions, but they would be of less value than a focused e-mail or in-person survey, and the feedback would be available for others to see. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.”

Question 9 Which language is a metalanguage that can be used to describe data in a Web page? XML Extensible Markup Language (XML) can be used to describe the data in for display, as HTML and XHTML do. Cascading Style Sheets (CSS) are rules in an external text file that determine how to display HTML elements in your Web pages. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "History of Markup Languages.”

Question 10 Your team needs to evaluate a Web site primarily designed for consumption in a particular country. Which of the following is a relevant question to ask during this process? Is the color combination used effective for the culture(s) in the country? When evaluating Web design for a particular culture, you should focus on issues such as whether the color combinations in the site design are effective for the culture(s) in the country. Language choice for CGI applications is not a specific design issue, nor is the availability of Flash plug-ins. Although investigating the availability of Web browser colors is somewhat relevant, it is less so than determining effective color combinations for particular cultures in a country. Site Development Associate v2.0, Lesson 3: Cascading Style Sheets (CSS) and Graphical Elements, section "Web Design Issues.” Question 11 Some auction sites such as eBay allow any registered user to offer their pre-owned goods for sale. This practice could be described as which type of e- commerce model? Consumer-to-consumer (C2C) Sites such as eBay that allow any registered user to sell goods or services are using what could be described as a consumer-to-consumer (C2C) business model, in which individual consumers sell products or services to other consumers. For example, eBay provides a forum that enables individual consumers to sell their pre-owned or new products, or personal services, to other consumers. Businesses also sell products on eBay. However, many sellers on this site are not businesses, but individual consumers. Business-to-business (B2B) is an e-commerce model in which Web-based business sells products and/or services to other businesses. Business-to-consumer (B2C) is an e-commerce model in which a Web-based business sells products and/or services to consumers or end users. Pay per click (PPC) is an Internet marketing technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "E-Commerce Considerations.”

Question 12 Sonny needs to develop a series of Web pages quickly. He wants to be able to edit and validate his source code, as well as preview his pages in multiple browsers. Which type of application will enable him to do this? GUI HTML editor Most GUI editors, such as KompoZer, make it easy to preview pages in a browser as well as view and edit source code. Site Development Associate v2.0, Lesson 9: GUI HTML Editors and Mobile Web Sites "Previewing Pages and Validating Code.” Question 13 You want to create a hyperlink to a secure resource that ensures information is properly encrypted. Which line of HTML code will accomplish this? <a href="https://www.CIWcertified.com"> Visit Our Secure Site </a> Of the links given, only the following is properly formed and links to a site that encrypts information: <a href="https://www.CIWcertified.com"> Visit Our Secure Site </a>. The link specifies a site using secure protocol. Links are created with the anchor element, <a>. Anchor elements are container tags that encompass the text or image (or both) to be used as the link. The href attribute is used to specify the link's hypertext reference, or the target of the link. Site Development Associate v2.0, Lesson 4: Hyperlinks, section "The Anchor Element.”

Question 14 Which statement is true if you use a CSS style sheet to specify both an image and a color for the background in a Web page? The background image will always render first. You can specify both an image and a color for the background in a Web page. If you use a style sheet and specify both image and color as a background, then the background image will always render first. If the image cannot be found, a background color will then appear. All values specified in style sheets will override anything specified in the HTML itself. Site Development Associate v2.0, Lesson 3: Cascading Style Sheets (CSS) and Graphical Elements, section "Images in Web Pages.” Question 15 Your Web team has been advised that the sales representatives receive a large number of questions from customers about a newly introduced marketing promotion. Which strategy should your team employ to help reduce customer's questions? Post a glossary or FAQ page. A glossary or Frequently Asked Questions (FAQ) page on a Web site can provide end users with quick answers. Generally, the glossary or FAQ would be created or at least approved by sales and marketing. A glossary can provide a helpful navigation feature, especially if your site introduces concepts and terms to an audience that is unfamiliar with your practices. A glossary can also help index and catalog your site. Site Development Associate v2.0, Lesson 4: Hyperlinks, section "Creating Internal Links.”

Question 16 Sage is developing Web pages in HTML5. She plans to format the pages using Cascading Style Sheets (CSS). Which line of code uses the correct syntax to apply an external CSS style sheet to HTML documents? <link rel="stylesheet" type="text/css" href="format/styles.css"/> The correct syntax is: <link rel="stylesheet" type="text/css" href="format/styles.css"/> The <link> tag is used to apply an external style sheet. HTML attribute values should be surrounded by quotation marks; they are not required, but placing values in quotation marks is considered good coding practice. The correct attribute is rel, not ref. The rel attribute specifies the relationship between the current doc and the linked doc (it does not reference the doc name; the href attribute does that). The <style> tag is used to apply embedded CSS styles. Site Development Associate v2.0, Lesson 3: Cascading Style Sheets (CSS) and Graphical Elements "Cascading Style Sheets.” Question 17 Your company wants to partner with another company and share information. However, you do not want members of the other company to reveal any of your company's important information, such as trade secrets. To this end, you have just signed a document that protects your company's trade secrets and intellectual property, and also stipulates penalties if information is improperly revealed. Which type of document is this? Non-Disclosure Agreement (NDA) A Non-Disclosure Agreement (NDA) protects intellectual property from unauthorized use by contractors, partners or others who are allowed access to it. Most NDAs specify penalties if stipulated violations occur. One problem with an NDA is that it takes time to agree about its content. If you involve several individuals on an NDA, then the timeline on a project might increase. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.”

Question 18 A user has just clicked the OK button on a Web form. Which technology is often used to process information sent from the form? PHP PHP Hypertext Preprocessor (PHP) is a technology used to process information sent from a Web form to a Web server. A CGI script reference in the form allows end users to enter information into a Web page and send it to an organization or business. When an end user enters information into the form and clicks the OK or Send button, the form sends the user's information to a database in which the information can be processed. Information might include opinions or user preferences, bids in eBay auctions (www.ebay.com), or credit card information to make purchases from a company such as Amazon.com (www.amazon.com). Structured Query Language (SQL) is the language used to query and update databases. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "Databases and Web Pages.” Question 19 As you develop Web documents, which of the following should you always keep in mind to ensure your pages will render properly in user agents? Adopt a single W3C standard and apply it consistently throughout your document. Whether you develop your own Web pages using HTML5, HTML 4.01, XHTML 1.1 Transitional, or any other flavor of these markup languages, it is important that you adopt a single W3C standard and apply it consistently throughout your document, Web pages or site. Otherwise, your pages may have difficulty rendering properly in user agents. How pages render in user agents is not necessarily dependent upon your use of deprecated tags and style sheets, or whether you obtain relevant input from stakeholders as you develop your Web documents. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "History of Markup Languages.”

Question 20 You have added a table to your Web page consisting of two columns and five rows, including the header row. In the first header cell, you have set the height property in the CSS style sheet to 50 pixels. You have also mistakenly set the height property for the second header cell to 75 pixels. How tall will the header row be? 75 pixels You can change the height or width of the table and individual cells by specifying pixel or percentage values using the height and width CSS properties, respectively. If you mistakenly set multiple values in multiple cells, the highest value will take precedence; the order of entries does not matter. Site Development Associate v2.0, Lesson 5: HTML Tables, section "Height and Width of Table Elements.” Question 21 You are embedding audio in your Web page and want to specify that the audio file should play immediately upon loading. Which attribute is needed to accomplish this? autoplay="autoplay" The loop and autoplay attributes are common to both the <video> element and the <audio> element. The autoplay="autoplay" attribute specifies that the audio or video file will play immediately upon loading. The loop="loop" attribute specifies that the audio or video file will play over and over again without stopping. Site Development Associate v2.0, Lesson 7: Video, Audio and Image Techniques, section "The <audio> Element.” Question 22 Which strategy can help a Web team avoid copyright infringement? Conducting regular content reviews Regularly reviewing content and asking for the sources of material used on the site is one way to help avoid copyright infringement. Other methods include obtaining express, written consent for borrowed material and creating reasonable deadlines. Each of these strategies can help ensure that the Web development team properly creates original content. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.”

Question 23 Which of the following does Secure Sockets Layer (SSL) use to authenticate a user or system before encrypting a session? A digital certificate Secure Sockets Layer (SSL) uses a digital certificate to authenticate a user or system before encrypting a session. A digital certificate is created by a certificate authority (CA) and is a signed public key that verifies a set of credentials associated with the public key of a CA. A payment gateway is a payment technology that mediates between a merchant and the merchant's bank. Electronic Funds Transfer (EFT) is a generic term for a payment technology that describes the ability to transfer funds using computers, rather than using paper. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "E-Commerce Payment Technologies.”

Question 24 Which <form> element attribute and value is considered to be the most secure when sending data? method="post" With the method="post" attribute and value, form data is posted to the URL specified by the action attribute's value. Post is the most common method for sending form data. It can send more characters, although sometimes post requires more processing by the CGI script. The "get" method value appends form data to the URL (specified by the action attribute) for use in a query string; this method sends information in cleartext and is thus less secure. The action attribute specifies the name and location of the CGI script used to process the form. Site Development Associate v2.0, Lesson 6: Web Forms, section "Basic Tags for Creating Web Forms.” Question 25 Your company has been getting complaints from its suppliers saying that its extranet site does not render correctly in all their employees' browsers. The suppliers want the extranet site to be fixed so that everyone can access it, regardless of browser type. When examining this problem, your Web Development manager finds that the many developers who worked on the site all used whatever HTML code version they knew best. What can the Web development team do to resolve this? Edit the code so that it follows a single W3C HTML standard. Another facet of good coding practice is creating universal markup that applies W3C standards consistently and thus renders consistently across most or all browsers. Remember to choose one HTML standard (version) for your Web document, pages or site, then apply that standard carefully and consistently throughout. Applying the syntax rules of multiple HTML standards in the same document or site not only prevents your code from validating but also produces unexpected rendering results in your users' browsers. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Good Coding Practice.”

Question 26 You are developing a Web site that is going to be viewed extensively on smartphones and tablets. Which of the following should you implement when developing for mobile devices? Always use the alt attribute in your <img> tags. As you develop a Web site designed for mobile devices, always use the alt attribute in your <img> tags because images may be difficult to see (or will be disabled) on some mobile devices. Besides, it will not validate as HTML5 if you do not add alternative text. Ensure that you label form fields so that they are easily identifiable. Use heading tags to help build the structure of the page and to style text. Reduce margins and padding to give yourself more usable space in which to display content. Site Development Associate v2.0, Lesson 9: GUI HTML Editors and Mobile Web Sites, section "Developing Web Pages for Mobile Devices.” Question 27 Consider the following code for a text box in a Web form: <input type="text" name="UserName"/> Which modified tag should you use if you want the text box to appear with default text that reads "Enter Name Here"? <input type="text" name="UserName" value="Enter Name Here"/> To add default text that will appear in a Web form text box, you would add the value="DefaultText" attribute and value, with whatever default text you want to appear. The end user will see the default text in the text box, and this existing text will disappear when the user enters information in the field. Site Development Associate v2.0, Lesson 6: Web Forms, section "Web Form Fields.”

Question 28 You have been asked to present your team's Web site plan to upper management in a meeting. You are concerned that some managers may not read the preliminary report and therefore be distracted during the meeting by reading the report. You also need to ensure you keep the attention of those attending the presentation because they will eventually be required to give final approval for your project. What can you do to ensure continued attention to your proposal during this meeting? Use presentation software. Using presentation software can help ensure continued attention to your proposal during a meeting. A handout can distract individuals because they may continue to read instead of following your discussion pace. Using several people to give the oral presentation may help by increasing interest and variety, but it will not ensure continued attention as much as presentation software, and it could be distracting or confusing. Following up your presentation with a detailed e-mail message may help document your efforts to gain approval, but will not help you ensure attention during the meeting. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.” Question 29 Your Web team has created a series of Web pages and Flash presentations that equal 84 kilobytes (KB). How long will it take for this page to be downloaded by a user with a dedicated connection that consistently performs at 56 Kbps? Approximately 12 seconds Calculating the download time for a Web page involves four steps. First, check the size of the HTML file and any associated images, files or programs. Second, determine the speed of your network connection, which is generally measured in kilobits per second (Kbps). Third, make sure that you have converted the connection speed and the file size into a common unit of measure for division (either bytes or bits). Finally, divide the file size by the connection speed. This result is the amount of time theoretically required to download the Web page. In this example, first convert the file size into bytes (84 kilobytes = 84,000 bytes). Then convert the bytes into bits by multiplying 84,000 by 8 (1 byte = 8 bits), which results in 672,000 bits. Then divide the file size (672,000 bits) by the connection speed (56,000 bits per second). The bits cancel out, and the result is 12 seconds. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "Bandwidth and Download Time.”

Question 30 Which statement about mobile Web sites is true? Mobile Web sites can be viewed from almost any mobile device. One important advantage that mobile Web sites have over mobile apps is cross-platform usability. Mobile Web sites can be viewed from almost any mobile device, regardless of its operating system or browser. Web information can be accessed without waiting for an app to download and install from a vendor's software repository. Mobile apps are stand-alone applications that are downloaded from a vendor's software repository. Site Development Associate v2.0, Lesson 9: GUI HTML Editors and Mobile Web Sites, section "Mobile Apps vs. Mobile Web Sites.” Question 31 Which law passed in the United States is designed to ensure that disabled people are not improperly excluded from jobs? Americans with Disabilities Act The Americans with Disabilities Act (ADA) was passed in the United States to ensure that disabled people are not improperly excluded from jobs. One of the many results of this act is that employers must make sure that tools used in their workplaces can be used by disabled people. The Web Content Accessibility Guidelines (WCAG) were created under the Web Accessibility Initiative (WAI), which was formed by the World Wide Web Consortium (W3C), an international technology standards organization that is not part of the U.S. government. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.”

Question 32 Consider the following HTML code: <ul> <li> Administrators </li> <li> Programmers </li> <li> Designers </li> <li> Writers </li> </ul> How will the words Administrators, Programmers, Designers and Writers appear on a Web page when displayed in a browser? As a list of bulleted items In this example code, the words Administrators, Programmers, Designers and Writers will appear as a list of bulleted items. The <ul> element creates a bulleted, or unordered, list. The <ol> element can be used similarly to create a numbered, or ordered, list. The <li> tag creates a list item within the list. List items are not displayed in bold or italic type unless additional tags (such as <strong> and <em>) are added to this code. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Lists.”

Question 33 Which term is generally used for a single hyperlink on an image map? Hot spot The clickable hyperlinked regions in an image map are often called hot spots. Each hot spot acts as a hyperlink. You define each hot spot with a set of coordinates (indicating its position on the image) and a URL reference. Site Development Associate v2.0, Lesson 7: Video, Audio and Image Techniques, section "Image Maps.” Question 34 Which of the following does the HTML <head> tag contain? The <title> tag The <head> tag contains the <title> tag. The <head> tag also allows you to insert <meta> tags (which describe the nature of the document) and links to style sheets. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Document Structure Tags.” Question 35 A programmer has decided to store information in memory for later use. What is used to do this? A variable In programming, a variable is a place in memory used to store information for later use. Variables are used in simple applications and are essential in complex ones. Variables are usually created by using the equal sign ( = ). For example, to create a variable named James, you would use the following command: James=James. Variables are often referred to as values preceded by a dollar sign ( $ ). For example, the variable named James would be referred to as $James. In many languages, variables are case-specific (e.g., the variable $James is different from the variable $james). Site Development Associate v2.0, Lesson 8: Extending HTML, section "Server-Side and Client-Side Languages.”

Question 36 A user has just visited your Web site and updated her contact information. This information was stored in a database. Which language was most likely used to update the database? SQL Structured Query Language (SQL) is the language used to query and update databases. Other languages such as PHP and Perl can be used to create database-enabled Web pages. However, SQL is used to actually query and update relational databases. Open Database Connectivity (ODBC) is used to allow an operating system to register a database. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "Back-End Issues.” Question 37 Your Web development team has decided to co-locate your servers. Which choice accurately describes co- location? The service provider allocates space for your equipment, and you provide the server hardware. In co-location, the service provider allocates space for your equipment, and you provide the server hardware. In a dedicated hosting environment, the service provider gives you access to a dedicated server that it owns. In a virtual server environment, the service provider has one Web server (or even a mainframe) and allocates a logical space for you. In this case, one machine is servicing requests for several different companies. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Hosting and Web Service Providers.”

Question 38 You have been asked to create a corporate intranet in which employees can easily transfer pictures of themselves to the correct locations next to their biographies. Which HTML5 API allows you to accomplish this? Drag-and-drop Drag-and-drop functionality on a Web page allows a user to move an item from one place on the page to another by dragging it across the screen and dropping it in a different location. The user can also drag an item off the Web page and drop it into an external application such as a word processor, a photo editor or another browser. Geolocation can determine a user's current position, monitor the user's location, and update any changes to that location. Canvas is an HTML5 API that provides a place on a Web page (a "canvas") where developers can display graphics, animation, video and games "on the fly" without the need for a plug-in. Offline Web applications allow users to interact with Web sites while they are offline. Site Development Associate v2.0, Lesson 8: Extending HTML, section "Drag-and-Drop Functionality.”

Question 39 Which of the following is a block-level element in HTML? <p> The <p> element is a block-level element in HTML. Block-level elements affect an entire paragraph or multiple paragraphs of text on a Web page. Elements that can affect something as small as a character or a word are referred to as text-level elements. The <em>, <strong> and <br> elements are considered text-level elements. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Paragraph Formatting and Block-Level Elements.” Question 40 Which technology resides on a server and receives Web form data from the browser, then processes the data into human-readable format? CGI Common Gateway Interface (CGI) is used to receive and process data submitted with a Web form by a user. Hypertext Markup Language (HTML) is used to format Web pages for display. Extensible Markup Language (XML) is used to specify content meaning. Hypertext Transport Protocol (HTTP) is used to send Web pages across the Internet from a server to a client. Site Development Associate v2.0, Lesson 6: Web Forms, section "Web Forms and CGI.” Question 41 You are currently editing a Web document in a GUI HTML editor. You want to specify a background color for the page. To do this in a GUI editor, what should you do first? Right-click the page. All GUI HTML editors allow you to specify a background color by first right-clicking the page. You can then take the necessary steps to apply the appropriate background color. Site Development Associate v2.0, Lesson 9: GUI HTML Editors and Mobile Web Sites, section "Creating Web Pages with a GUI Editor.”

Question 42 Emily has been asked to update Web page content for her company's site and is working with the marketing department to gather information that will help her revise site navigation and product content. Which audience-development technique would provide the information she seeks? Visitor tracking There are three techniques you can use to develop an audience for your Web site: Push technology, pull technology and visitor tracking. Visitor tracking provides information such as the number of visitors that connected to the site or specific pages, the length of time visitors remained at the site or specific pages, and the frequency with which a specific visitor returns to the site. Visitor tracking provides feedback that you can use to update site content, revise site navigation, review product offerings, market to all or specific customers, and so forth. Push technology automatically provides information to a customer list. Pull technology provides information to a customer only upon request. Search Engine Optimization (SEO) refers to the use of specific techniques to increase a page's or site's rank on a search engine. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "Front-End Issues.” Question 43 Samantha is creating a Web page using HTML5. The page uses image-based navigation buttons. To help ensure accessibility, Samantha wants to add text-based navigation to the page. Which HTML5 element should she use to accomplish this? <footer> The HTML5 <footer> element appears at the bottom of the Web page and can be used to create text-based navigation to help ensure accessibility. The <header> element appears at the top of the Web page and can be used to contain the company logo. The <aside> element defines content aside from the page content, such as advertisements or news-feeds. The <article> element defines content such as company services, articles, blogs, images and videos. Site Development Associate v2.0, Lesson 3: Cascading Style Sheets (CSS) and Graphical Elements "Web Design Issues.”

Question 44 You want to verify that the Web pages you create are compliant with an accessibility standard supported by a particular government. Which approach will verify your compliance most quickly? Validating the pages with an automated validation tool provided by the government You will need to use a tool provided by (or endorsed by) the particular government. Manual submission of pages takes more time and is not likely to be a service provided by the government. The validation tool provided by the W3C (http://validator.w3.org) will help you ensure that your Web pages are compliant with an HTML standard, but will not help you determine your compliance with a government-sponsored act such as ADA. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "Web Site Development Principles.” Question 45 Which of the following is the best choice you can use to organize and edit the photos in your portfolio? Photo-management software You can use photo-management software to organize your portfolio. Photo-management software applications often have photo-sharing capabilities, but are designed primarily to enable you to organize, as well as edit, your photos. You can use photo-management software to scan your hard drive for pictures and create a single, digital library for them; upload photos directly from your camera, scanner or memory card; browse, edit and share your photos from the library you create; sort your photos into virtual albums; add tags to photos; conduct searches for photos based on specific criteria; build slide shows with your photos; and burn pictures to CDs and DVDs. Site Development Associate v2.0, Lesson 7: Video, Audio and Image Techniques, section "Creating and Managing Images.”

Question 46 You see the following MIME type on a file attached to an e-mail: text/css. What file name extension is usually given to this MIME file type so that Web servers can properly process it? .css A file that carries the text/css MIME type usually has a .css file name extension. Files with the .css extension are usually Cascading Style Sheets (CSS) files, which contain instructions to display an HTML document. Files with the .txt extension are standard (ASCII) text files. Files with the .html extension are HTML files. Files with the .doc extension are Microsoft Word documents. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "File Formats and Active Content.” Question 47 Which statement accurately explains case sensitivity in HTML documents? All tags except <!DOCTYPE> should be typed in lowercase letters. In HTML, all tags should be typed in lowercase letters, except for the document type declaration (<!DOCTYPE> tag), which is an SGML element and must be typed in uppercase letters. HTML tags are not case-sensitive, but older XHTML tags are case-sensitive. Because XML is case-sensitive in that it requires strict conformance to letter case specified in a given DTD, it was decided that all XHTML document elements and attributes should be developed in lowercase letters to ensure consistency, compatibility and conformance. The benefit to writing code in lowercase is that the code is now compliant with both HTML and XHTML, and will render in all user agents that follow W3C standards. This practice has been widely adopted for all HTML coding. Site Development Associate v2.0, Lesson 2: HTML5 Coding, section "Document Structure Tags.”

Question 48 Zack developed his corporation's intranet site using proprietary HTML language extensions based on the company's current browser at the time. The company has recently updated its systems to include the use of a new browser. Now the intranet site that Zack developed no longer renders its content consistently. What should Zack do to ensure that this site's content renders consistently going forward, regardless of the browser used? Update the site using a single W3C language standard consistently, such as HTML5 or XHTML. Using a single universal W3C language standard, such as HTML5 or XHTML, will ensure that Web pages render consistently regardless of the browser used. Proprietary language extensions are developed to work consistently only with the corresponding proprietary browser. Revising a site to use workarounds or to provide alternate pages for different browsers are not recommended solutions because they do not ensure forward-compatibility. Site Development Associate v2.0, Lesson 1: Markup Language and Site Development Essentials, section "History of Markup Languages.” Question 49 Which Web-ready image file formats support animation? GIF 89a and PNG The only Web-ready image file formats that support animation are GIF 89a and PNG. Programs such as the Alchemy Mindworks GIF Construction Set allow you to incorporate several images into one file. Site Development Associate v2.0, Lesson 7: Video, Audio and Image Techniques, section "Animation.”

Question 50 Your company currently uses its corporate Web site to help manage contacts and guide customers to its stores. Your company's leaders want to begin selling products to customers from the corporate Web site. Which type of e-commerce model is the proposed corporate site based upon? Business to consumer (B2C) In this case, the new site is based upon a business-to-consumer (B2C) model, in which a Web-based business sells products and/or services to consumers or end users. Traditionally, it was used as an aid to traditional commerce because it simply guided customers to its "bricks and mortar" sites. Business-to-business (B2B) is an e-commerce model in which Web-based business sells products and/or services to other businesses. Consumer-to-consumer (C2C) is an e-commerce model in which individual consumers sell products or services to other consumers. Pay per click (PPC) is an Internet marketing technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service. Site Development Associate v2.0, Lesson 10: Web Site Development for Business, section "E-Commerce Considerations.”