QUESTION 1In what way does your media product use, develop or challenge forms and conventions of real media products

CAMERA: The beginning of the music video is an extreme close up and hand held camera positioning of the rose which is symbolic and also foreshadows a sense of foreboding. The red rose is a representation of love but the beginning of the video is the start of her decision making. The rose holds the couple together as it is a symbol of affection but she doesn’t want it. The music video also starts off with many jump cuts to show part of what has been happening and what the main singer so trying to portray through her music. Most of the music video is mid shot this is because most existing music videos are made this way and look visually appealing as it all sets in well with other shots. The main model is the first to enter into each location, a mid-shot was used in all three locations in the beginning. This shows that this is about her and what she wants. The model looking directly at the camera in the studio is used so she can tell her story to the audience and this is used so they both can connect this is postmodernism as it breaks the fourth wall between the singer and the audience. The house had a mixture of long shots and shot reverse shot and close ups of the model and the cuts are coordinated with the beat of the song which explains the change of scenery in every cut. In oxford street there was long shots used on both models and there were shots of them walking towards the camera and away this could represent their relationship through the idea of coming back and forth to each other. The ending of the video is the model walking away from the camera capturing the lower part of her body. This shows that she’s walking away from what she had and is starting something new.

Long shots: This shot type was used mainly in the house and in oxford street. This was used to show their surroundings. This shot was also used to show the model walking away or to the camera so it seems like the model is travelling to the person they are meeting up with.

Hand-held camera: I used this technique to film the rose and the two models entering the room at the house. Nearly all the shots were filmed using a tripod and using this technique would have created a more different look to the other shots. this way it looks like There’s a bit more movement in the video. Many of the music videos by drake have a lot of movement in them and that’s what I was going for. Hand held connotes emphasis the close relationships between the artist and the audience seeing it from their eyes.

Eye level: This was used to allow the models to connect with the audience and give a feel to the music video as if they were telling their side of the story to the audience.

INSPIRATION: • Kiss Daniel – Mama: from this music video I liked the beginning where it shows what has happened with the female model because it almost sets a scene for what’s going to happen after and that is what the song is about. I’ve used this technique in my music video by setting the scene of the two models together in the house and whatever happens there will be the outcome of what happens throughout the whole music video. • Beyoncé – Dance for you: although this music video is mainly performance based some of the shots used in the music video gave me an idea of what I want to use. Nearer to the end of her music video I’ve used the idea of the camera capturing her legs walking away from the camera in heels and this was used in my video to end the song.

EDITING Cutting rate: my music video is more narrative based so I kept the cutting rate mixed so there’s a story being told throughout the music video. The cutting rate in my video is quite fast which tells the story better. I planned out the music video by looking at each line of the song and using our imagination and how we see it taking place. This helped because the music video itself seems more narrative based which helps us with ideas. The cutting rate depends on the beat of the song. Every time it hits a beat there’s a cut and this is shown in the beginning mainly and middle. Split screen: This technique was used for a part of the song where both the singers are talking singing to each other. We planned to have both the models on the phone outside and have a split screen of the two so we can see both facial expressions because of how the lyrics are it would be interesting for the audience to see the models expressions. Not many music videos have this which makes mine different from others. fade: most used as it gives a smooth transitions between clips and adds a professional feel to the music video. Slow motion: some shots looked better in slow motion. The shout of the two models in the studio having a laugh was put in slow motion to express their emotions to one and another.

MISE-EN-SCENE: Model: my music video consisted of two models, one female and one male. Both the models appeared in all three scenes. The female model played the role of Kiana and the male was played as Drake. Both the models used are media students also one of the models studies drama which was helpful for the bedroom scene when the couple were arguing. This made it look more realistic.

Clothing: the clothing has been kept very simple because its more narrative we wanted to make it look almost as real as any other persons life would be. Having the female model dressed up will make the audience look at what she’s wearing or how her make up is rather than concentrating on the story behind the song. We intrusted the model to wear minimal make up as it will grab less attention on that and more on the song. The model was instructed to wear dull/neutral clothing as a representation of her emotions and mood.

Setting: we had used three different location for the music video which shows a part of the story and their relationship. The house: this is the beginning of the music video where it introduces both the models. Studio: both the models are sat in the studio but not together. The female is telling her story and the male says his part too. You see snippets of both models having a laugh, we put those in to show how things were back then when they were together and them walking away from each other is them going their separate ways. Oxford street: last scene where both the models on the phone to each other (split screen) the female model walks off in heels which shows that she’s fierce and independent and she can make decisions for herself and doesn’t need a male to be by her side to succeed.

Lighting: the lighting used in the music video is artificial lighting mostly in the studio and the house. The light helped bring out the expressions clearly. The lighting outdoors was natural lighting.

PROPS: Red rose: red rose symbolises love but the rose also foreshadows a sense of foreboding. It is the beginning of something new. Mobile phone: this device is used for communication between the two models.

PRINT PRODUCT:

I was inspired by three case studies while creating my print product. These are the case studies I looked at:• The Weeknd- beauty behind the madness • Adele- 21 • Kiana Lede- Christmas Front cover: for the front cover I was inspired mostly by Adeles album cover. I like the idea of an extreme close up so you can see their emotions clearly through the image. The house style of my print product is black and grey and blush pink. Back cover: I used a long shot of the model but placed it in a more visually appealing way. I made it look like a mid shot and the layout worked well with each other, assembled well. The idea behind her turning to the side in both images it to show that she’s trying to hide her emotions from the audience which will grab their attention more (reverse psychology). The house style is shown throughout to keep it consistant. Inside cover: the image of the model I looking directly at the camera to the audience and looking quite emotionless which is how she’s feeling.

Spine: The spine I kept simple and follows the black and grey theme. Less is more and the more simple it looks the more visually appealing it is and a better outcome of the product.

Magazine advert: The advert follows all the conventions of the CD cover so they’re in one whole category and there’s a sense of belonging shown. I added social media links and I aligned them in a way where it looks neat and not all over the place. I wanted it to have a more professional look.

Lettering: the fonts used in the magazine and CD cover were kept the same to have the consistency flow throughout.

Branding: •Barcode- available to purchase in store.•Record label- who has right to the song along with the artistWebsites and links have been placed here for as a source for getting more views.

THEORYRoland Barthes is one of the most important structuralist theorists. He states that narrative works with five different codes which activate the reader to make sense of it. These codes are action codes and enigma codes. Action codes give information and enigma codes withhold information.

The use of an action code was used in the beginning of my music video which was a rose. The audience would automatically think that it’s about love because a rose is a classic representation of a love. However, this is where the enigma code comes in with an argument after that scene and this is used so that it raises the audiences interest and delays the story’s ending, these codes are pleasurable. As a whole, our music video is a narrative because it has both types of codes because the audience gets pleasure both from knowing and being restricted in their understanding.

Goodwin explains his theory by identifying common conventions within music videos. Our music video links with our lyrics and this creates a mood. He states visuals are commonly repeated within a chorus to emphasise the repetition of the lyrics and this is shown in my music video, the female singer is trying to get her message across about her new change throughout the song. Cutting rhythm is to cut the shot to where the beats are. This is used in my music video especially in the beginning, either slowed down or made faster to fit the timing of the beat. In our music video we didn’t include voyeuristic angles of the female, I deliberately went against objectification because women aren’t objects they are people.