1. In What ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions Of Pop

The Definition of Pop is a genre of music derivedFrom Rock ‘n’ Roll. Cinematographically thecamera shots are a range of close ups, mid shotsand long shots. An outstanding use of Mise En Scene as well as connotations of Love and Sex.The editing is conventionally done to the timingof the beat and the ideology that comes withPop artists is that they’re elite and there aredesirable to an “Average” person.

Music Video

As you can see my music video conforms to the convention of pop music in correlation with the cinematography as seen through my own images and the images of “Demi Lovato’s – HeartAttack” music video which was released 9.04.2013 which means it’s also relevant to present dayattributes. Both mines and Lovato’s videos are performance based and therefore the use of longshots are conventionally because you can seen Lovato performing with the band where as in myown music video you can see my artist “Aurora” dancing, the long shots allows the viewer to seethe full performance and the emotion of “Dancing out the heartbreak, memories and regret”with the extension and focus where as a close up would only allow the audience tomaybe see one body part on a full body movement which could signify something else. A longshot is also used so the audience can see the location of the performance.

In contrast the use of a close up allows the audience member to see the “raw” emotion on theartist face and see subtle facial expressions which you can’t see in a long shot, it’s generally usedmore so when the artist is just singing which I use in my music video as seen in the previousimages, therefore I am still being conventional to the Pop genre.

A Mid shot allows the audience to view the singing in performance as well being close enough tosee the facial expressions which allows the viewer to gain a better understanding of the songinitially if they didn’t understand the lyrics first time round for example in my music video the

midshot seen in the image follows the lyrics “You can’t wait to leave” therefore the hand and headgesture to the left could suggest how her ex-partner has turned his back on her.

As I’ve already previously said Mise-En-Scene is a big part of Pop Music Videos generally becausethey have big budgets in which they can afford to spend on location and costume this is becausePop Artists are stereotypically part of one of the Big Three – Song, WMG, or Universal. Howevereven on a low budget, I’ve still been conventional to the Mise En Scene of a Pop music video, just On a smaller scale.

One Convention of the Mise En Scene in the Pop Genre is that is links to the concept of the albumthroughout for example in “Pink’s – Please Don't Leave Me” from the album “Fun House” we seethe use of circus props such as the clown face and the carousal seen in the location shot as wellas the “sexy” nurse outfit she wears which is in the style of something we’d see someone dressed in ata Circus or a fair.

I do this in my video in relation to the concept of being with nature such as the trees and on myDigipak and poster the repetition of the blossom. Which relates to the idea of being connected tothe Earth and Spirit (Ghost) as well as the costume which is black that connotes the idea of deathand loss which is the double meaning of the album title “Ghost.” Additionally the use of the barbed

wireand pulling on it, suggest the idea that the artist was trapped in her relationship and now she’s walkingfree. Therefore my music video conforms to the conventions of the Pop genre as the Mise En Scene pushes the concept of album and is highly important.

Additionally my mise en scene pushes the idea of “A journey” in my music video which can beseen through the location of the path, which my artist walks along as well as dances along. At Theend we see a long shot of her walking away down the path. The path symbolises the journey of lifewhen we see her walking away at the end, she’s carrying on with her journey in life therefore she’ssung her song of regret and heartbreak and she’s picked up the pieces and moved on.

Bulmer and Katz 1974’s “Uses and Gratification Model” looked at what the motives were of the people that used the media and was split into four sections of “Surveillance, PersonalIdentity, Personal Relationships and Diversion.”

When my targeted audience of typically Females ages 13-21 view this video they maybe able toRelate through their own experiences of heartbreak. Furthermore because it’s conventional ofFemale Pop artist to hold the ideology of Strong Independent Women and role models. Theaudience are able to build their own Personal Identity by surveilling the music video and

listeningto the song which ties in with the theory of Laura Mulvey “The Male Gaze” of how females perceive other females learning that they’re not alone they too can also be strong independent Women and move on with their journey through life.

Moreover the effects of the pop colour filters which allowed the green to stream through in the Image allowed me to create the effect of being connected with the earth and her spirit (Innerself) and suggests that the artist is coming out of this darkness stage of being upset and colour isbeginning to stream through in her life by connecting with her self and stopping reminiscingAbout how “You use to hold the door for me.” However we don’t see her completely hit the light(colour – happy days) in the music video because she’s still on her journey.

Pop music has a tendency to be “Post Modern” which can be seen through McFly’s“Love Is Easy”, One Directions – “What Makes You Beautiful” and Madonna’s – “Vogue” as well as many more. My music is suggested to be post modern through my editing style. I have usedeclecticism and used the effects of old movie pictures such as Charlie Chaplins 1914“Tillie’s Punctured Romance”

The effect of an old film reel, and the scratches on the film that show up on screen helps to suggest the concept of the video as a thing of the past and the artists is now moving on with her life and other relationships.

This is also reinforced through the closing transition of my music video.

In Charlie Chaplin “The Kid” transition between the scenes are like the circular fade out like the one above. The Closing transition for my music video represents what would happen when old films reels use to break or cut out, which reinforces the idea of one part of the journey being over. Therefore my music video conform to the conventions of the Pop Genre by being Post Modern.

Through the use of Sound I conform the conventions of pop as I use the lyrics to build a loose narrative and performance. The loose narrative began when researching the lyrics and analysingthem. I realised the song was about reminiscing the past but being bitter about it realising that you have got to get over people who have broken up with you because there is no longer anyChemistry or passion in it as seen through the lyrics “When the spark has gone and the candlesare out.”

The performance linked with the lyrics of expressive her emotions through contemporary dance and singing about it therefore my music video conforms to the conventions of Pop music videos because it links the lyrics (Sound) with the video and promotes the song through the video to theaudience to make them buy it.

Digipak

My Digipak conforms to the conventions of existing products because there is continuity throughout the product of the Blossom(nature) and Colour Scheme of the filters used on theimages (Pinks, Purple’s and Oranges.)

Additionally the artists name “Aurora” is in her own font which I downloaded off “Dafont.com”which is typical of a pop digipak such as Katy Perry’s – One Of The Boys”

My Front cover of my Digipak is conventional to the form as the image links with the album title which is “Ghost” The Images of the ‘4 Ghosts’ in a pack plus the main image of the artist which isn't opaque suggests different sides to a person such as the good and the bad, the pretty and the ugly and how that makes a whole. It could also suggest how there versions of the artists from the past her “Ghosts” and how maybe the actions in her past haunt her.

Additionally the idea of ghosts may perceive the artists as powerful as the formation she’s stood in looks like she has an army, possibly connoting she’s stronger than an army referring back to the ideology of Pop artists being a strong independent woman.

Therefore my Front cover is conventional because it links the language with the image as well as having many different interpretations to it. There’s no set interpretation and that’s a convention of in general the form of music however mainly Pop.

Additionally my digipak conforms to real media products because it has a back cover with a track list, barcode, copyright notice, and image.

The image holds continuity with the front cover because it has the pink, purple and orange filters of the blossom image, the front cover also has the filters of pink, purple and orange filters.

Moreover the language of the songs such as “Roller disco” and “Saving The Last Dance” sound like typical Pop songs as they’re quite light hearted and fun mixed with the more angst, heart ache ones such as “Mean”, and “Before The Storm.” This is seen in the real media product of Katy Perry’s “One Of The Boys” – the light hearted songs such as “Waking Up In Vegas” and “Hot n cold” contrast against songs such as “Thinking Of You” and “Fingerprints.”

I got the idea to do a cross image when the audience opens the digipak from Billy Joel’s – 12 Gardens Live. Billy Joel is a Pop/Rock Artist from the 1970’s – to present day. On his 12 Gardens Live digipak the image of the crowd in black and white in across two of the pages of the digipak therefore I conform to the Pop Genre of music as I’m reusing old styles which is part of Post Modern media.

Additionally I develop the pop genre idea by writing lyrics across the joint image. “How Could I let you when you’re only way I’ve ever known” this is developed because conventionally there would normally be a lyrics booklet with all the lyrics in however I use this as a plug to allow the audience to get excited when listening to some of their favourite songs from the artists. Therefore I’ve developed a convention of a song lyrics booklet to using lyrics as a plug to excite the audience.

Through the use of Mise en scene of the costume I’ve conformed to the idea of the “Male Gaze” which suggest women are seen as objects for the “Voyeur” this is because my artist is wear a lace kimono which goes to mid thigh, so she’s revealing her legs with gives of connotations of Sex. This a convention of the Pop Music Genre as female artists are always been viewed as objects and referred to in relation to sex such as Miley Cyrus and Rihanna.

In Pop music it is conventional to have an image on the CD, as seen in Katy Perry’s “Teenage Dreams” as well as text on the CD as seen in Pink’s “The Truth About Love” I have incorporated both of these ideas and developed it to have both text and image on the CD.

The idea of having a black and White background against the colourful CD’s represents the idea that the music on the CD’s will take you away from your everyday life relating back to “The Uses and Gratification theory” and to the fourth idea of Diversion away from problems at home. Therefore my CD is conventional because as a real media text people can use it as an escape.

Poster

The imagery of my Poster in conventionally because it links with the original CD CoverAs well as my music video. The image of ghosts although only three link with the CDCover where the filter used of the black and white and the pop colour green links withthe music video. As seen in Pink’s a truth about love the image doesn’t alwayshave to link with the image on the front cover.

However it has reference to it through the same costume and make up she wears on the album cover. Additionally the image on my poster reflects the “The Male Gaze” as I’ve already is a convention to the Pop Genre as females are Always been viewed as objects and discussed because they where revealing items. Additionally the use of black clothing has an air of mystery and sexiness which creates the desirable ideology which is given to those of celebrities.

My Poster is conventional to a real media product because it’s relevant and informative, it answers the who, what, where and when. The most importantfacts are in bold green such as the release date and what it features on it such as “no.1 Single” it also has an icon of the album cover so if people didn’tlink it straight away they would when seeing that.

It has contact details which uses web 2.0 and social media networks. This isconventional because media has to keep up to date with the develop in the digital era. By being able to access “Twitter”, “Instagram” and “Vine” profilesof stars you are able to follow them and keep up to date with gossip withoutbuying a magazine or a newspaper.