How effective was the link of ancillaries and

main product?

Final Magazine

Final Poster

Channel

We decided to use E4 as the channel to put our soap on. This was as it was suitable for the target audience of 16-24 year olds.

From this we used purple and black as the colour scheme, to match the E4 branding Beech Mount

Beech MountBEECH MOUNT

We came up with many different ideas for how the title should of been written

Brand identity

The brand identity is carried through the products by the same performances by the characters. Also the performance in the photos and the trailer correlates. Also facial expressions and colour scheme is the same

Representing AgeWe tried to represent a modern audience by the use of costume, we tried to use quite a modern fashion

Also the use of modern technologies such as I-phones located target audience as this is something key to their age group. Also modern settings helped keep the fell of the trailer youthful

RegionalAll soaps represent a region. In mine I used the name Beech Mount as it has quite a northern side, and a countryside feel to it. Also all the characters had northern accents to represent the north region

Soaps like coronation street and eastenders use accents and settings to represent the region they are in. Its an important feature to the feel of the soap and the audience that watches it

Genre• Setting

• Costume

• Drama

• Branding

• Realistic issues

• Teenagers

The genre is continued through the branding and characters. It is recognisable through the drama and the channel and time it’s aired

Title card branding

The billboard is used as my title card to end the trailer, this continues the brand. However this is an area I was less pleased with as it was stretched and did not really fit the screen properly. If I was to do this again I would spend more time on a more realistic professional title card

Audience profile mood board•Aged 16-24• Still in some form of education• Go out at the weekend

•Watch television actively• Small amount of income• More of a relaxed lifestyle

Institution

The soap is suited for e4 as it is of typical issues that would relate to their audience. It also has similar storylines to other soap dramas on this channel