Daniella Lawrence Question 2A2 Media production

How effective is the combination of your main product and ancillary text?

Using the combination of a music video and digipack containing an album and

magazine advert is an effective method in trying to promote an unsigned artist or a

song that is unknown. Music videos are primarily made and used as a marketing

device intended to promote the sale of music recordings, this is as they allow viewers

to come to terms with the song and put an image to it instead of just hearing the song

alone. The use of a magazine advert promotes the artist by showing people when the

song will be released and where you can go to purchase it. Having a chance to

produce an album puts an artist a step ahead as if people enjoy listening to the song

that has been promoted there is a high chance that they would then purchase and listen

to the album. This means that the artist would then become well known and become

more and more popular.

When designing my album cover I decided that having a black background with an

image and colour with glitter would be more effective than trying to put other images

Daniella Lawrence Question 2A2 Media production

on a background that wasn’t completely black. In order to change the background of

my chosen photograph I had to use Adobe Photoshop CS4 to cut around the image

and transfer it onto a plain back background, I then looked for images of paint

splashes on the

At the planning stage of our production we

decided that we wanted to have a lot of glitter

within the production and very bold, eye-

catching colors that would automatically draw

the attention of our audience and especially

help them identify with the genre. Throughout

our music video we used a variety of styles as

we wanted to keep to the conventions of pop

videos. We also wanted to make our artist

very glamorous as this is also something that you see within pop videos.

The use of bright, neon colours has been a constant theme throughout our media production. Having a black background creates a sleek look, however, by adding hints of bright colours reinforces the pop genre that our video belongs to. The circle design of my background came from the internet as I wanted to have bright colours with circles or stars. I then designed stars and added them around the advert to make it look more occupied.

Daniella Lawrence Question 2A2 Media production

When I was editing our video, I tried to make use of many close-ups as it is a key

feature of pop videos, showing confidence of the artist and showing facial

expressions, producing meaning for the viewer. Using a variety of shots within the

production was something I thought would be effective as it keeps the viewer

entertained, instead of just using basic shots.

When designing my album cover I decided

that having a black background with an image

and colour with glitter would be more

effective than trying to put other images on a

background that wasn’t completely black. In

order to change the background of my chosen

photograph I had to use Adobe Photoshop

CS4 to cut around the image and transfer it

onto a plain back background, I then looked for images of paint splashes on the

internet as I wanted to have splashes of colour on the cover as I felt this would

illustrate the pop genre of the album.

When conducting my research, I looked at the

way Lady Gaga had been promoted as her work

had a major influence on our production as she

is a well known pop artist. As an artist, Lady

Gaga has produced a few albums that have been

very successful; she also has many music videos

Daniella Lawrence Question 2A2 Media production

that are very interesting and entertaining to watch, although she was an inspiring

example throughout our production we still tried to keep our ideas as original as

possible. When producing our music video, we followed the conventions of using

bold make up and costume changes; however, the style of make up was quite unique

because it was quite unusual. Choreography was something that we used a lot in our

production as it is a key convention of pop videos as they tend to be very performance

based, even though we used back up dancers within our production, our main focus

was on the performance of our artist.

If our music video was to be put on market I think it would be successful as it has

followed the conventions needed to be classed as a pop video but also differentiates

from that already on the market. I came to this conclusion as throughout our video we

have used shots that keep the viewer wanting to watch; we have experimented with

shots and different effects creating meaning for the viewer. For example we used

unusual shots like the 360 rotation and the panning around the artist. Our production

is something that would appeal to a wide audience, containing people of a variety of

ages as pop music is something that many people listen to and enjoy.