A key aspect of my magazine, poster and teaser trailer is that they must all have synergy. To gain an insight into how to form that synergy I have formed a case study of how the film Scream conveys the synergy. On the film title the ‘M’ always has that extra point on it and therefore whenever people see the word ‘scream’ with it on, they will associate it to the movie Scream. Also, since the first film the number is in red and will be involved within the appearance of the title and therefore that has become recognisable. Another iconic feature of the Scream franchise that has created synergy between all the films is the mask. The mask is used within all 5 films and whenever people see the mask out of context of the film, they will associate it with the franchise. The same weapon is used throughout all of the films also, so people will expect the same murders and the same layout of the previous film. Due to this, they know what to expect and will seek pleasure in having their expectations met when viewing the film.

The use of this synergy is useful as the better products work together, the more productive and efficient they will run. The more efficient and productive a media franchise is run, the more profits will result. If a product looks pleasing and works together, the more people will take the film seriously and therefore it will be a bigger success.

MASK I have used the same mask throughout

all of my media forms- the teaser trailer involves the masked man as a character, the poster uses a still image from the teaser trailer which includes the masked man and the magazine is purely of the masked man. Using this mask forms iconography for the film as the mask alone will remind audiences of the film – this is due to the consistency of the mask. I based my idea on using a mask on the Scream films as it works as an effective way to create a brand for the film. I have used the mask as creates an anonymous killer that have previously been famous to work well.

FINAL GIRL

Carol Glover created the concept of the ‘final girl’ which refers to the girl who defeats and survives the killer. This concept is used in many horror films as it breaks away from the stereotype that women are weak and creates a more interesting and relatable dialogue for the audience. I have used this concept throughout all of my media forms – she is featured in the teaser trailer and also featured on the poster. By having her clearly evident as the final girl, it holds the conventions of existing horror products and therefore is effective.

TEXT

I have used the same font for the text and the title of the film throughout all 3 media forms. I have used this specific font as it looks like a font from a text message as it has that cyber appeal to it. As we have a film that is highly based on technology and this idea of threats being issued through mobile phones, we felt this font was appropriate and fitted in with the films brand by creating synergy. It was important for the title to have the same font throughout all of the media forms as it creates an image for the film so that whenever people see the word ‘unknown’ out of context to the film, they will still find connections. This is shown through the film Scream. On the title for the film Scream the ‘m’ is extra pointy and immediately when you see that ‘m’ you will be reminded on the franchise.

I have also used the same blood splatter across the title for all 3 media forms. I have purposely done this as it adds to the horror conventions of the film and creates a brand for the film. The blood splatter is important as the film is of the slasher/house invasion subgenres so therefore is appropriate.