QUESTION 2HOW EFFECTIVE IS THE COMBINATION OF YOUR

MAIN PRODUCT AND ANCILLARY TEXTS?

In my opinion, the combination of my main product and ancillary texts is extremely effective as the colour theme is consistent and they are obviously all linked to one another and all follow conventions of real media products. Brand identity is one of the most vital features of my products and I have made sure my products are memorable and recognisable to customers. I have aimed to create a constant, uniform style for my brand which impresses my target audience. One of the most recognisable aspects of my brand is my record label logo; I have made sure the logo is on the poster, CD disk, spine and back of the digipak. I have also made sure that every time my character’s name appears on my product it is in the same font so it is then familiar and easily recognisable to my audience. I think have created a good brand identity across my music video, digipak and poster.

In my music video my actress is wearing a plain black leotard and then in my ancillary tasks she is wearing a black and white leotard. Additionally, some of the backgrounds in my video are pink and so is her sash, therefore I chose the main colour in my ancillary texts to be pink also. By using the same colours and similar costumes in my ancillary texts, the audience will immediately associate the digipak and poster with the music video. In the music video her hair and makeup is very bold and dramatic and this same use of styling is apparent in the images used for the ancillary texts.

The colour theme in my ancillary texts is very feminine and girly, I have done this so it attracts my target audience which is teenage girls and it also links to the theme of my video. I feel as if my products house style is perfect for my target audience as the colour pink is usually associated with teenage girls. House style is important as a uniform style on all products means that they are instantly recognisable, subsequently people viewing them can tell what they are for and where they are from. This is why all of my products have continuity as it makes my products look more professional because they keep the same style and format throughout.

A theme that is constant throughout all of my products is girlishness and beauty. My music video is a message to young girls to tell them that everyone is beautiful as it is known that many teenage girls in this day and age are insecure and feel the need to change their bodies and wear lots of makeup. The video shows the struggles that my actress goes through to feel good enough for her beauty pageant but in the end she is happy with herself and she wins the pageant. In the music video, this theme is expressed through my character’s emotions, make up, facial expressions, body language and props.

In regards to promoting the song/album, I believe that the products I have created do this very well, individually and collectively. If my video was really good and thought out it can attract more views, resulting in more people listening and purchasing the song. Because of this, I created my music video to the best of my ability and made it captivating and emotional in order to capture my audience’s attention. My music video is interesting and passionate which therefore holds the interest of my audience and promotes the song.

My digipak front cover is simple and appealing; because of this I think that it promotes itself well. The album title and artist name are big and clear so it is easy for the audience to recognise and read. Additionally, the pink colours will attract young girls as it informs them instantly that the songs on the album are feminine. In the image, my actress is looking directly into the camera which makes the viewer feel as if they are connecting with her on a personal level. The images of my actress will attract teenage girls as she is beautiful and sexy, therefore they will look as her like as idol. The bold fonts and colours suggest that the album is fun and girly which also indicates that the genre of the music is pop.

The left inside of my digipak is a close up image of my actress with an moving quote. This will attract my audience as they will see my actress as role model and will look to her for inspiration. The back cover has the same colour scheme as the front and includes the logo, legal information the barcode and the track list. It also includes a image of the artist looking happy, this creates a content, cheerful atmosphere.

Moreover, I think the poster is successful as it looks professional and eye-catching. The colour theme is the same as the digipak and the images are similar so there is a clear link between the two. The large image of the artist entices the audience and makes them want to find out more about her. In this image my artist looks like a powerful, beautiful young woman and this will attract the young girls as they will want to be like her. The poster includes social media logos, informing the audience that they can follow the artists on there if they wish. This then makes the audience feel more connected to her and makes them want to find out more about her personality.

I believe my products will sell extremely well to the audience as the teenage girls will look at her as a role model and the feminine colour theme, makeup, costume and fonts indicates that the songs on the album are specifically aimed at girls.