2) How effective is the combination of your main product and the ancillary (poster/radio trailer) texts?

BY HAYLEY HALL

What were you trying to achieve in your main production? Was this also reflected in the two advertising products?

In the main production we were trying to reflect a boy (Harry) liking a girl (Emily), however ‘complication’ of the film is that Emily actually likes his best friend (Callum). In the radio trailer it emphasises the fact that Callum and Harry are best mates, and that there are many complications in the film. The film poster represents the complication in the film as Emily is looking at Callum rather than Harry, this shows the audience that there are complications in the film as Harry is trying to get Emily to be his girlfriend. The film poster also represents the complication in the film as Callum and Harry are shaking hands, however if Harry knew what Emily and Callum were really doing, Harry would have been friends with Callum. The film poster title and the title of the film is the same so that we use synergy throughout the production and the ancillary products.

This shows Emily looking at Callum rather than Harry. This shows the use of synergy

throughout the main product and the ancillary products.

The actors names above their character.

The hand shake is used in the film and also represents the friendship between Harry and Callum.

Emily is looking at Callum rather than Harry which represents the complication in the film.

The title is in pink which represents love and is a bright colour which represents happiness.

The titles are at the bottom of the film poster so that audience can see who has been involved in the production of the film.

The age rating of the film and the production logo.

Here we have used star ratings to show the audience what film critics think of the film.

How effective do you think the film poster is in selling your production?

The film poster uses realistic images of the characters so that the audience know who each character in the film is before they watch the film. The film poster also uses the same title as in the main film which keeps synergy on all platforms. Star ratings are also used on the film poster to show the audience what critics think about the film, therefore is critics think the film is good it encourages the audience to also watch the film.

The film poster also uses bright colours which attract the audiences attention especially on the title where pink is used which connotates love and happiness.

The film poster also portrays Harry and Callum to be best friends as they are shaking hands, this shows the audience that there are many complications in the film and will make the audience want to find out what these complications are.

How effective do you think the radio advert is in selling your production?

The radio trailer is also effective in selling the film as the same voice is used throughout the film meaning it is catchy. The voice is also cheeky which represents fun and makes people want to find out what the complications are in the film. The radio trailer mentions that there are many complications in the film but does state what these complications are, this makes the audience want to find out and grabs their attention and encourages them to go and watch the film. The radio advert also encourages people to go to the cinema, this is something that people may do as a date and therefore represents the love side of the film while at the same time encouraging people to go and watch the film in the cinemas, this is an effective way in selling the production. The radio trailer also has sound from the film which is bright and bubbly and represents happiness and the love Harry has for Emily, this sound will grab the audiences attention as it is catchy which will make them remember the film and encourage them to watch the film when it comes out in cinemas.

The Teaser Poster

The film teaser poster also reflects complication with the symbols in the background which make the audience wonder what will happen in the film. With the question mark and the ellipsis which is used to

add tension which shows the tension which could be created between Harry and Callum if Harry knew what was really going on

with Callum and Emily.

The romance side to the film poster is also shown with the Love Heart Symbol and also the bright pink colours which represent love

and happiness.

After taking part in audience research on this poster we decided to use this as a teaser poster and use a realistic image rather than a

cartoon image on the actual film poster. The audience also felt that the title needed to be made bigger and that the star ratings needed

adding to the film poster.

Teaser Film Poster.Love heart to represent Harry’s love for Emily.

Pink represents love and happiness.

The Question Mark represents complication and indications the question as to whether Harry and Callum are really friends.

Emphasis’s the tension between Harry and Callum if Harry was to know what was happening with Emily and Callum.

Where Harry’s heart would be it is pink which represents the love Harry has for Emily and the numerous ways he goes to get her attention.

How effective do you think the film teaser poster is in selling your production?

The film poster is eye catching and bright which catches the audience attention and through doing this it promotes the film as people what to find out what the film is about and what is the complication in the film is. The colours on the film poster are also relatively similar so that they all match and show continuity throughout the poster so that nothing stands out for the wrong reasons or doesn’t match. Harry the main character is in the centre of the poster which shows the audience that Harry is the main character and encourages them to find out the length he will go to find love. Harry as a cartoon on the front of the poster connotates the fun and comedy side of the film, in connection with the pink body which represents the romance side of the film. Harry as a cartoon also represents the mystery he is to Emily as Emily is unaware of his intentions and the ways he tries to get her to become his girlfriend.

Make comparisons with real advertising products-Megamind

One film which has similar features to our film is MegaMind, despite this film not being a romantic comedy film it contains many of the same features which we used in our film. Like our poster the colours on this film poster are bright and eye catching which catches the audiences attention. The main character is also in the centre of the poster just like our and the character is also cartoon. This film is for children and therefore the character being in cartoon represents the fun side to the film which children like. The title of the film is also situated in the same place as our film which grabs the audience’s attention as they can see the name of the film which will then encourage them to go and see the film in cinemas. The writing of the title is also the same as the women’s top in the poster. This is similar to our poster as we used the bright pink which represented love.

Bright and eye catching colours.

The light represents that she is the main character. For example; the centre of the stage.

The white matches this is similar to our film poster with the pink matching.

Showing the audience that she is the main character.

Telling the audience when it is in cinema’s. This allows them to put it in their diaries so they remember.

Cartoon Character just like our poster, creates a sense of fun to the film.

Showing the different platforms the film can be viewed on. (IMAX 3D)

Showing the audience that it is a DreamWorks film, therefore if they like other DreamWorks films then they are more likely to like this one which therefore encourages them to go and watch it.

Make comparisons with real advertising products-Definitely Maybe

Another film which has similar features to our film poster is ‘definitely maybe’. This film is the same genre as our film: Romantic Comedy. The film’s main character is in the centre of the film poster just like ours where Harry is in the centre of the film poster. This film poster doesn’t use bright colours however states other films which the makers have created, this grabs the audience’s attention as if they like those films then they are more likely to also like this film, which therefore encourages them to watch this film. This film also shows the main character having complications with his love like just like Harry who experiences many complications on his journey to get Emily to become his girlfriend. In Definitely Maybe, the main character has 3 relationships which end in disasters just like Harry’s does when he finds his best friend with the girl which he likes. In our radio advert we state what genre the film is just like this film poster does at the top of the film poster.

The main character is in the centre of the poster. This shows the audience what the film is based around.

The title is in the same place as our title.

Uses love heart symbols, this is similar to our poster and the love heart is also broken to show the disasters in the film.

Showing that the main character has disasters in finding love just like Harry does in our film.

Tells the audience that the film is coming soon.

Telling the audience what the genre of the film is, this is used in our radio trailer when we tell the audience that our film is a romantic comedy film. This means that if the audience like romantic comedy films then it will encourage them to watch this film.

If people like the films listed then, it encourages them to watch this film as they may also like this film.