WHAT KIND OF MEDIA INSTITUTION MIGHT

DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

When designing my music magazine, I made use of the internet by founding what different media institution might suit my product and attract my target audience. From my research I found examples of institution such as EMAP International limited, Bauer Media, Vibe and IPC which have different ways and objectives of attracting and publishing their information around the world.

Bauer Bauer Media is a media institution I found in

my research. They are the largest campaign in Europe which was also introduce in the early 80s in the UK. They publish 38million magazines every month which would let my magazine to be popular around the world and keep my target audience up to date information. There are 300 magazines send in many different countries which draws more people to the product.

BauerThey aim is to influence people relationships by engaging readers and listeners through online, books and interviews. I wouldn’t like Bauer to publish my music magazine because they publish ‘Q’ and ‘MOJO’ which is associated with rock music and metals. Also, their photographs are often monochromatic and low key which does not suit my readers who are 16-21years. Low key and monochromatic are not good for my audience since they want bright colours and attractive headlines.

IPC IPC is a company which publishers hip-hop and R&B. Although, IPC feature more in the pop industry which sells 350 million copies every year and sell it in different countries. This products designs platform, events, competition, tablets and across pints.

IPC I would like to approach IPC to help me publish my music magazine because including events and competitions well encourage my customers to win great prizes such as going to see live shows of their celebrity and role model. In addition, this cross media convergence iconography is sharp and passive. Using this elements in my music magazine would increase my sales and attract my readers (i.e. Age 16-21) since they want simple fashion. Also, their photography's are not naturalistic.

Vibe Moreover, Vibe is a music publisher that was introduce by Quincy Jones. This company publish music genre such as hip-hop and R&B. Their objective as a campaign is to target demographic young people who are interested in this music genre. The way they send and spread their product is through their websites since quicker and reliable. This would be effective for my music magazine because people around the world can keep up to date information and it is productive since technology are at our finger tips.

Vibe Also, they hand their product at something the train stations and shops. This would allow my target audience to get some of my product in hard copy. I would like vibe to publish my music magazine since their photographs and iconographic are passive, colourful and taking from the studio make it profession.

Condé Nast Conde Nast is one of the biggest media industry in the world which is located in America. It was founded in 1909 by Conde Montrose Nast but it is known as the ‘Newhouse family’. They publish only British and American magazine. This would be helpful since I can increase in sales since there is less competitors.