Question 4

Who would be the audience for your media product?

In terms of my target audience, my market research indicated that the target audience for my magazine was people female and male. The age of the target audience is young adults aged 16-19 years old. The majority of my target audience would be unemployed or having a part time job whilst in college or university. The type of music they listen to mostly is pop and dance music. They enjoy reading artist interviews and looking at photos of the artist. This is was makes a magazine more appealing to this age group. They only read a few times a

month so they wanted a magazine that would be fully detailed so that they don’t have to buy the next issue till the month afterwards. The participants in the market research stated they mostly read Q magazine. This helped me decide on my final product.

When looking at my focus group, they were participants aged 16-19 years old. They assessed my music magazine and stated they would enjoy reading the magazine because it is a young audience related music magazine. The artist looked modern and unique which is something you would also find in a Q magazine. Both male and

female audiences were interested in the magazine and thought that it looked professional and appealing towards their age group. As the layout of the magazine was different and sophisticated, it became more appealing to the audience. The use of purple, black, white and grey helped to make the magazine colourful and appeal to male and female audiences. The font on the magazine was bold and eye catching. This caught the attention of the audience and the name of the magazine ‘REMIX’ told them instantly what the genre of the magazine is based on.

Also, as the magazine is aimed at a younger audience, the layout of the magazine shows plenty of images and younger related cover lines which would make the magazine more appealing to outgoing 16-19 year olds. To make the magazine more appealing to a female audience, I added a fashion section which should help to link the music magazine to festivals and other events that most of the age group would be attending this year.