QUESTION 5How did you attract/address your audience?

HOW DID I TRY TO REACH MY TARGET AUDIENCE

The magazine has an Asian male on the cover of the magazine. This would be easy to spot and people would know that the magazine is related to k-pop.

MAGAZINE FEATURES

I have also added a skyline which has the biggest names in k-pop such as G-dragon, EXO-k and infinite. This would appeal to my target audience as they will spot the magazine due to the skyline.

MAGAZINE FEATURES

I have also added a puff which say’s “12 Korean hairstyles you can try. This would attract my audience as k-pop stars are known for having crazy and unique hairstyles so my target audience might want to copy that hairstyle.

QR CODE

I have added a QR code on the magazine. As my target audience is mainly teenagers who commonly know about technology, they would feel the urge to scan the code. As it considered fun and interesting.