IMAGE:Invitational pose use and image non sexualised. Aids in not intimidating audience by someone being overtly sexual.

Girl photographed is of a similar age so is relatable to audience and indicates that the magazine will represent people who are in general similar to them

Fashion mentioned in sell line, proven in audience research to be appealing article

Three part colour scheme, dark as audience feedback asked for

Mentions other artists bands in case main artist does not appeal to them

Website: Target audience of age group who use internet on every day basis

Enigma codes:What is model expressing in this photo? They must read on to find out

Visually easy to navigate, numbers correspond with articles in clear way

Chance to win voucher from shop their demographic enjoy (established from research in focus group)

Articles pertaining to fashion and festivals again something that focus group revealed appealed to them

Play on words

Informal and casual tone that does not take a lot of thought and effort to read

Empowering pull quote directly addressed to women and giving them inspiration and confidence

Eye line match establishes direct contact with members of the audience

Pull quote is indicative whilst not revealing must read on to be given the answer