QUESTION 5How did you attract/address your audience?

ResearchWe did some research into other films that had the same genre as ours which is a psychological thriller. We looked at films like ‘Fugitive’, ‘Law Abiding Citizen’ and ‘The Shawshank Redemption’. All these films include their wife being murdered and then arrested or trying to find the killer which is what happens in our story.

Did you reach your Target Audience?

I think we did reach our target audience of 15+ as the people we surveyed were in this age bracket and said they would want to watch the film. Most of the target audience also said they like the title which will draw them in, therefore our title also appeals to the target audience and will make them want to watch the film.

How did we reach the Target Audience?

When thinking about location and target audience, we decided to use a modern house and area which will appeal to the younger generation. The house is also big along with the car which may show it’s a family who live there which will again appeal to the 15+ target audience as most of this age bracket will have a family. The characters are also middle aged which again links with family.

Audience FeedbackFrom our audience feedback we took on board everything they said and made our film better and more appealing to our targeted audience. The feedback included an improvement to ‘make it faster paced’. We agreed with this statement as our film is a thriller and is meant too have action/jump-cuts/speed.

How we overcome this…

After analysing our film for where we could add more jump cuts, we decided to add them towards the end which creates tension and builds up suspense. We also juxtaposed the ending with the beginning as In the beginning we used pans, establishing shots and shots which lasted longer. We then gradually speeded up the pace by adding more shots towards the end and abruptly ending the seen to add more suspense.

More Audience FeedbackAnother improvement suggested was that we add music or sound and I think the audience suggested this as music creates tension and will get the audience scared. From this, we then added some music at the beginning of the scene when Darren is being arrested. The music we used was weird and distorted which fits the genre and also foreshadows that something bad is going to happen.

Is there anything you would improve on?

I think our film could have overall been improved if we used a wider variety of shots. We used most shots however I feel like we didn’t use enough high and low angles and at the right time, for example with the police officers. I think we could have used lower angles to make them look like they had the power and authority. To improve it further I would also consider using more high angles and close up shots of Darren to empathise his pain, vulnerability and confusion.