5. How did you attract/address your

audience?

MARKET RESEARCH

I used my market research report to attract/ address my audience. My market research report is a questionnaire that was made and answered on Survey Monkey. I used my market research report to target my audience.

Questions asked:What artists do you like?”- From the results on my survey I found out that the most liked artist was Coldplay as 63.64% of the people wo took my survey voted on them. The second most liked artist on my survey was a tie between Florence and the Machine and Oasis. These results will help me determine who I will put in my music magazine to get the biggest audience and it also helps with the genre and target audience of the music magazine. These results helped me decide who to add as a cover line on my magazine.

COST OF MAGAZINE

In my market research report I asked 'How much would you pay for a magazine'. From my results I found out that 63.64% of the people who took my survey would pay between £1.01-£2.00 for a magazine, 18.18% of people said they would pay between £0.00-£1.00 and 18.18% of the people who took my survey said they would pay between £3.01 or more for a magazine. These results would help me determine how much my music magazine would be which would be between £1.01-£2.00 as more people are willing to pay this much to get a magazine which could increase the audience.

FOCUS GROUP

The responses from my focus group also helped attract and address my target audience as the people who commented on my magazine work knew who the target audience was as being females and that the use of grammar used helped to catch the audience’s eye. The name of my magazine is in capitals “AMP” which catches the audience’s eye and makes it easy for the audience to know what type of magazine it is.

IMAGE LAYOUT

Image layout is used to attract and address the audience this has also been commented on my Facebook Focus Group as it has been commented that the image is well balanced and the use of the rule of 3rds is used which adds to a professional level and makes it look like a real music magazine.

Well Balanced Image

GUTENBERG DESIGN PRINCIPLE

I used the Gutenberg design principle to attract/ address my target audience because it clearly sows how the audience looks at a piece of paper. • The first area that the audience will

look at the top left hand corner which is known as the Primary Optical Area- this is where my logo of my music magazine is to le he audience know what magazine it is.

• As the reader’s eyes travel to the bottom right hand corner the reader’s eyes will be drawn to the main image and the main cover line. This is to inform the reader of the most important story magazine.

• The next area the reader looks at the bottom right hand corner which is known as the Terminal Area. In this area of my magazine the barcode has been placed there. This gives the impression that the magazine is real.

Primary Optical Area

Terminal Area

GUTENBERG DESIGN PRINCIPLE CONTINUED

• The third place where the reader looks at is the top right hand corner which is known as the Strong Fallow Area. In this area of my magazine the price, date and issue number of my magazine has be placed which informs the reader of the least important information of the page.

• The final area that the readers eyes go to is the bottom left hand corner which is known as the Weak Fallow Area. In this area of my magazine the cover lines are shown. This informs the reader of what is in the magazine.

Strong Fallow Area

Weak Fallow Area