QUESTIONNAIRE ANALYSIS.

Gender

female

male

Q1. Gender?

As my target audience was predominantly female, 80% of females are the participants of the questionnaires so my results will now state what they want in a magazine.

Age

15 - 20

20 - 30

30 above

Q2. Age?

At first as I wanted my target audience to be teenagers I gave in more questionnaires to the teen group so the majority who filled were from the age of 15 to 20 and the minority was of the ones from the age 30 above.

Analysis from the ages 15 to 20 (main target audience)In this age group there were only students doing A ’levels and O’levels. As they themselves don’t have any income they mentioned there family income in the income area and the majority family income is 30,000 above that will make an estimate of how much pocket money they get which could be around about 2 – 4000. So this way we can tell whether they would afford a little expensive magazine any time or not. But when they came up to the question of how much would they pay for a magazine the majority said 1500 as it will also depend on the pocket money and a very little minority said 2000. So this would help in constructing a perfect price for the magazine. Generally girls from this age group are interested in fashion itself and celebrity gossip and a very minor percentage would like to read proper articles in a magazine. The people from this age group buy magazines generally on a monthly basis so this way I would keep my magazine issue monthly too as it is preferred that way. Generally teenagers tend to buy magazines if they are attracted towards the front cover but there is also a group of people who tend to look up more inside than the outside. But this group states that they don’t do much in their leisure time; either they sleep, watch movies or use whatsapp or any other social networking sites. After analyzing these questionnaires I came up to the point that the majority didn’t took it seriously and that would make me change my target audience as firstly very few of them knew about famous magazines a very few knew about vogue and some even mentioned Sunday a local magazine and seventeen an American magazine famous for teenagers.

purchase.

yes

no

Q. Do you buy fashion magazine?

As per my result 70% of the people who answered the questionnaire do purchase fashion magazine. This shows that the majorities do want to stay up to date and are fashion conscious.

fashion

music

political

historical

teen

sports

women

men

lifestyle/ fitness

Q. Category of magazines you like to read?

As my target audience is women who are fashion conscious as 70% do buy fashion magazine so 50% of the participants choose fashion and 30% choose teen as generally I targeted teenagers from the age of 15- 20. A very few percentage of people said lifestyle and fitness from the age group of 20 to 30 and 30 above.

Elle

Vogue

Glamour

Marie Claire

Cosmopolitan

Allure

Harper Bazar

W

Q. What fashion magazine do you read?

Famous fashion magazines are very successful but they are different from each other and all these different styles attract different audiences. Vogue is read up by the majority and so I can focus on displaying my magazine in a similar way to Vogue‘s magazine layout.

Daily

weekly

Monthly

yearly

Q. How often do you buy magazine?

I had this question to decide what kind of magazine issue should I have daily weekly monthly or yearly. The audience tends to buy magazines on a monthly basis; this is because big famous fashion magazines such as vogue tend to produce magazines monthly.

fashion trends

beauty

gossip

celebity

relationships

advices

current trends

adverts

articles

Q. what content in a fashion magazine do you prefer?

This can help me in constructing the perfect layout as I will know what people want more and this way I can’t set up a specific content for the double spread page too. So 50% people are interested in fashion trends and then a 15% is interested in beauty , 8% people do look up to the advertisements, 10% read articles and 12% are interested in current trends.

yesno

Q. Do you buy if you get attracted towards the front cover?

This shows the importance of the front cover, although front cover is important anyways but there is also a percentage of people who tend to know what is inside they don’t just buy because the front cover is appealing.

1500 below

2000

2000 above

How much are you willing to pay for the magazine?

Generally my audience were willing to pay 1500 below as I targeted the age group of 15-20 and as they are not earning they would prefer to pay lesser. This way I can have a fix price too.

1500 below

2000

2000 above

Q. How much are you willing to pay for a magazine?

As my target audience is teenagers and they don’t generally earn so it depends on their pocket money how much would they put up on a magazine so this is why they said 1500 below. Only 7% from the age group 20-30 said they would spend 2000 and a very little minority states they would spend 2000 above on a magazine.

mobiles

tablets

pc

paper

others

Q. what other formats do you read a magazine In?

Generally audience reads magazine in the actual paper format buy due to increasing technology people also can read magazine on mobile phones and tablets on different applications.

sleep

watchmovies

meet up withold friendsfamily outings

restuarants

Gym

Q. What do you do in your leisure time?

This shows what kind of people read magazines and how much time do they spend on reading. And this can also help us in defining their social status.