Hospitality Management

Title: The Contemporary Hospitality Industry

Introduction

The aim of this assignment is to measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes. The assignment comprise of an essay to be written under several broad topics as the main requirements of the assignment. Relevant areas for discussion have also been identified under each broad topic.

The beginning of each section should outline a general introduction to the broad topic with the objective of providing a contextual background to the areas of discussion to follow. Relevant references and academic quotes and the use of case examples are required as evidence of broader reading and research.

Specification and requirements of the assignment The scenario

The hospitality industry consists of companies within the food services, accommodations, recreation, and

entertainment sectors. It is a several billion dollar industry that mostly depends on the availability of leisure

time and disposable income. The hospitality industry is growing fast, but it is also changing. Some people

say that you have only to look at the USA to see where the British hospitality industry is going: fast food

and lots of it, theme parks and themed restaurants, so many eating places that dining out becomes as

common as dining in, and an emphasis on customer service.

Using relevant information, theories and examples, you need to write an essay which is comprised of the

broad topics (criteria) mentioned below. It would be good to use current examples from the hospitality

related organisations (i.e. hotels, resorts, cruise liners, time-shares etc.) to support your work.

LO1 Understand the current structure of the hospitality Industry

1.1. Analyse the current scale, scope and diversity of the hospitality industry (P1)

1.2. Discuss the organisational structure of different hospitality organisations (P2)

1.3. Assess the role of hospitality related organisations and professional bodies (P3)

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LO2 Understand staffing in the hospitality industry

2.1. Assess the staffing requirements of different hospitality industries (P4)

2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)

LO3 Understand recent developments affecting hospitality

3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6)

3.2. Discuss the current image of the hospitality industry (P7)

LO4 Be able to recognise potential trend and developments in hospitality

4.1. Present justified predictions for potential trends and developments in hospitality (P8)

4.2. Produce an impact analysis for the predicted trends and developments (P9)

Merit Descriptors Distinction Descriptors

M1 identify and apply strategies to find appropriate solutions

D1 use critical reflection to evaluate own work and justify valid conclusions

M2 select/design and apply appropriate methods/ techniques

D2 take responsibility for managing and organising activities

M3 present and communicate appropriate findings

D3 demonstrate convergent/lateral/ creative thinking

Learning outcomes and criteria covered by this assignment:

The aims of this assignment are to measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and criteria (i.e. P, M, D):

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LO1 Understand the current structure of the hospitality Industry

LO2 Understand staffing in the hospitality industry

LO3 Understand recent development affecting hospitality

LO4 Be able to recognise potential trend and developments in hospitality

Achievement of a pass grade

A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.

Achievement of a merit or distinction grade

All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria- merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.

Support materials

Please find the Unit Handbook for books and other resource materials

Plagiarism & Collusion

Any act of plagiarism and collusion will be seriously dealt with according to the regulations. Using the work of others without acknowledging source of information or inspiration is plagiarism. Even if the words are changed or sentences are put in different order, the result is still plagiarism. Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work.

Extension and Late Submission

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If you need an extension for a valid reason, you must request one using an Extension-Request-Form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. Please contact the ‘Front Desk’ for more information.

Assessment criteria for

pass

Evidence

sources

Achieved/ Feedback Comments of IV

To achieve each outcome a

learner must demonstrate

the ability to:

Reference of

CTI based

evidence

Yes/No Remedial/ alternative exercises

if criteria not met

Outcome 1: LO1 Understand the current structure of the hospitality Industry

1.1. Analyse the current scale, scope and diversity of the hospitality industry (P1)

Assignment Yes/No

1.2. Discuss the organisational structure of different hospitality organisations (P2)

Assignment Yes/No

1.3. Assess the role of hospitality related organisations and professional bodies (P3)

Assignment Yes/No

Outcome 2: LO2 Understand staffing in the hospitality industry

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2.1. Assess the staffing requirements of different hospitality industries (P4)

Assignment Yes/No

2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)

Assignment Yes/No

Outcome 3: LO3 Understand recent development affecting hospitality

3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6)

Assignment Yes/No

3.2. Discuss the current image of the hospitality industry (P7)

Assignment Yes/No

Outcome 4: LO4 Be able to recognise potential trend and developments in hospitality

4.1. Present justified predictions for potential trends and developments in hospitality (P8)

Assignment Yes/No

4.2. Produce an impact analysis for the predicted trends and developments (P9)

Assignment Yes/No

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Assessment criteria for Merit Evidence source Achieved Comments

Reference of CTI basedY/N

Remedial/alternativeTo achieve each outcome a learner

must demonstrate the ability to:evidence: exercises if criteria not met

Effective judgements

have

been made.

M1 Identify and apply strategies to

Complex problems

with

more

than

one

variable

find appropriate solutions

have been explored.An

effective

approach to

study and research has beenapplied.

Relevant theories

and

techniques have

been

applied. A range of methods and

techniques

has

been

applied.A range of sources of

M2 Select/design and apply appro-

information has been used.The

selection

of

methods

priate methods/techniquesand techniques/sources has

been justified.Complex

information/data

has

been

synthesised

and

processe

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d.

Appropriate

learning

methods/techniqueshave

been applied

The

appropriate

structure

and approach have

been

used.

There is a coherent, logicaldevelopment of principles/concepts for

the

intended

audience.A range of methods of

M3

Present

and

communicate

presentation has been used,

and technical language hasappropriate findings

been accurately used. Communication has taken

place

in familiar

and

unfamiliar contexts.The

communication is

appropriate for familiar and

unfamiliar audiences,

and

appropriate mediahave

been used.

Assessment criteriafor

Evidence source Achieved Comments

Distinction

To achieve each outcome a learnerReference of CTI based evidence Y/N

Remedial/alternative

must demonstrate the ability to: exercises if criteria not met

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Conclusions have beenarrived at through synthesisof ideas, and have beenjustified.

The validity of results hasD1 Use critical reflection to

been

evaluated

using

evaluate

own

work

and

defined criteria.

justify valid conclusions. Self-criticism of approach

has taken place.Realistic improvements havebeen proposed against

defined characteristics

for

success.

Autonomy/independencehas been demonstrated.

Substantialactivitie

s,projects,

or investigations

have been

planned,

D2

Take responsibility for man-

managed, and organised.

aging and organising activi-Activities

have been

ties.

managed.

The

unforeseen

has been

accommodated.The importance of inter-dependence has beenrecognised and achieved.

Ideas have been generatedand

decisions

have been

made.Self-evaluation has taken

place.Convergen an latera

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t d lD3

Demonstrate

convergent/

thinking has been applied.lateral/creative thinking. Problems have been solved.

Innovationand creative

thought have been applied. Receptiveness to new ideas

is evident.Effective thinking has takenplace in unfamiliar contexts.

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