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Question two for evaluation of coursework. [autosaved]

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How effective is the combination of your main products and ancillary texts? Natalie Goode.
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Page 1: Question two for evaluation of coursework. [autosaved]

How effective is the combination of your main products and ancillary

texts?

Natalie Goode.

Page 2: Question two for evaluation of coursework. [autosaved]

Branding – What is a brand?

• Branding is used on products to give it a certain individual feel and personality to make it a specific product know to the public and encourage the buyers.

• Brand is the personality that identifies a product.• A brand can take many forms such as a name,

sign, term, design, symbol, slogan or a colour combination. This can exaggerate a brands identity or service.

• Branding is defined by a perception, whether that being good or bad, that your customers have about it.

Page 3: Question two for evaluation of coursework. [autosaved]

A great example of branding is…

The ‘Coca-Cola’ logo is a widely recognised trademark and is a huge global brand known world wide in more than 200 countries. This makes it the worlds most valuable brand after going for decades since being introduced in 1866. Coca-Cola use all the different forms of branding which has probably why it has developed a certain personality for itself where the public want to buy it and have it in their homes all the time.

Different Slogans The DesignDifferent Names and Constant Similar Colour Combination

Page 4: Question two for evaluation of coursework. [autosaved]

This Coca-Cola advert represents its brand image in the most perfect way as this is the original advert which the public remember Coca-Cola by. Throughout the advert it constantly uses it similar colour combination of ‘reds’ and with its logo being shown throughout we get a sense of happy, fun, loving times which we then link with Coca-Cola as the Coca-Cola truck is lighting up the village and making everyone smile. We believe that the drink can do this to you. Also with the clip of father and son being happy it reminds us that Christmas is a family time and therefore this is where the drinks brand identity and target audience comes in as we think of Coca-Cola is something for the family that parents buy to have in the house and see it is being targeted at all ages within a family. With the advert being so personal, us as the audience can relate to it and make us want to buy the drink. Here is a link to view the ‘Coca-Cola’ Adverthttp://www.youtube.com/watch?v=F9_Vz_xVjAU&feature=related

Page 5: Question two for evaluation of coursework. [autosaved]

Music Branding.

• Branding in the music industry is used so therefore the audience can tell the difference between artists and different music genres.

• In the music industry, artists brand themselves through their appearance, music videos and album artwork.

• For music branding a very important thing to be used from artists is their ‘brand image’ which needs to be continued through a certain style, image and personality. Then the audience can understand the artist and be attracted to their style and music.

Page 6: Question two for evaluation of coursework. [autosaved]

A great example of music branding is the band ‘MGMT’.

MGMT are such a good example of music branding as they have a incredibly strong brand image as it is so strange. They are completely original and have a different look to other artists. They brand themselves very well with their unique image, wild clothing, distinctive personality and a strange style of music which is indie, electronic and alternative rock, which leads us back to their mysterious brand image. Therefore the audience will know straight away whether they are attracted to them or not. Their unusual album artwork also helps as you can see on the left hand images above. The bright colours and unusual images emphasises the artists, interesting, quirkiness and vibrancy. Both these images give us a clear indication on their style.

Page 7: Question two for evaluation of coursework. [autosaved]

Music Branding Research. As we decided to go for the genre of a singer/songwriter we looked at the singer/songwriter ‘Adele’ as her brand image is so simple but effective we knew it would follow the look we wanted to go for in our video and ancillary texts. We looked at Adele’s ‘Someone Like You’ for research on things we could put in our video that link with this genre and her album artwork to see how a singer/songwriter gets their identity across to the audience about what they are singing about. The images, low key lighting and black and white colour throughout both the video and her album artwork made us decide that we would use these sort of effects throughout our product as they link with our artists brand image.

Page 8: Question two for evaluation of coursework. [autosaved]

Our Brand Image.

Throughout both our print work and music video we have made them link a lot together which I think has made our main product and ancillary texts combination very effective.

Firstly for this we decided on a strong image where our artist is the complete focus for the shot. She is following our constant brand image by looking sad, also using direct address once again therefore the audience will feel sorry for her and this relates again to other shots in our video where direct address is used. We edited this photo to make it black and white so it links with black and white shots in our video and create that extra effect of her with the emotionless expression she portrays as they are very dull colours together. The baby pink font with a black outline is extremely effective and stands out brilliantly. I think our album is cover couldn’t be any better as it produces a huge focus of our artist which shows our singer/songwriter genre what we have expressed throughout both our main product and ancillary texts.

Sophisticated, Emotional, Innocent, Individual, Simple, Delicate, Heartbroke.

ALBUM COVER

Page 9: Question two for evaluation of coursework. [autosaved]

BACK COVEROur back cover continues the flow of the font which follows the conventions of print work and looks very impressive with the font down the left hand side and the photo on the right hand side. Another thing which has made our back cover effective and exciting is how we have use brightness and contrast to make the back of our artist lit up. This links to what she is like in our actual music video, as some of the time we have shots where you can only see her because of the candle lighting her up. I believe our back cover looks very professional and like something that you would buy in a shop. This helps with the barcode in the bottom left hand corner, advertisements and the website. It is also extremely sophisticated which links with our brand image.

Page 10: Question two for evaluation of coursework. [autosaved]

FIRST INSIDE COVEROnce again with this photo we have created the story we tell about our artist throughout our music video. This is by using the faded dissolving effect to emerge two photos together and make the candle look as though it is lighting her up her face. This photo shows the two main focus’ in our music video, our artist and the candle. SECOND INSIDE COVEROur second inside cover we have also made black and white so therefore our album cover isn’t the only black and white photo in our print work. So now this photo links with our album cover and also other black and white shots in our music video. In this photo we used brightness and contrast to make her stand out in her white dress and allow the background to be much darker to represent her heartbreak and add a haunted effect. This emotional, solemn look on her face and the lonely posture she is holding continuously show her brand image to the audience.

Page 11: Question two for evaluation of coursework. [autosaved]

MAGAZINE ARTICLEWe feel as we have chose a long photo which is very large it stands out better and will make the audience want to read the article. The ‘Sara McConville’ title is big and stands out but doesn’t take the audiences attention away from the actual photo of the artist which is very important. This also follows how the focus is on artist all the time in our video. The baby pink font which is followed through our print work is used once again and looks very effective but simple. We have the date her album is released at the bottom of the magazine and a small photo in the bottom right corner. I think we did this the correct way so then the audience look at our photo first, then title, and finally the release date and small album cover.


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