Ellen Brooking

Questionnaire Results

Harlow

Bishop Stortford

Sawbridgeworth

Roydon

Other

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Area of Residence

Purpose

The purpose of this presentation is to illustrate and examine the responses I gained through my

questionnaire allowing me to understand what my target audience and the general public want from a digipak.

The questionnaire allowed me to access and understand what the audience want from the music video, the album pack and the advertisement, by accessing this I can gain

a greater understanding which will help my product appeal to the audience. I am hoping that my results help

me make vital choices that will effect the content and the design of the digipak.

Male45%

Female55%

Gender

Under 1625%

16-2060%

21-2510%

26-305%

Age Range

Harlow

Bishop Stortford

Sawbridgeworth

Roydon

Other

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Area of Residence

Target Audience:My questionnaire results show me that the 55% of my chosen public were female which suggests to me that I should specify my product towards a female audience.

However 45% of my chosen public were males though so I should create an unbalanced product so that it appeals to the largest audience so it appeals to both genders. The majority of the general public were between the ages of 16-20 which

suggest that I should primarily aim for this group in correlation with my product. However 25% of the general public were between the ages of 16 and below suggesting that I should also try and make my work appeal to this age group. From the results of the age range question we can

gather that the majority of the people asked are students, this idea is supported by the results I gathered which shows me

that 65% are full time students which suggests they will not have much disposable income which indicates that the price

will have to be low to accommodate my target audience.

Full Time Student

65%

Part Time Student

20%

Part Time Worker10%

Unempoloyed5%

Employent Status

27% 3

13%

420%

527%

633%

CD Purchases

iTunes

Supermarkets

Amazon

HMV

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Music platform of choice for purchases

£0-£1030%

£11-£2055%

£21-£3015%

Monthly expenditure of music purchases

TV Channels45%

Computer50%

iPod5%

Chosen platform for watching a music video

Ev-ery-day55%

Twice A Week35%

Once A Month5%

Other5%

Frequency of video watch-ing

Purchasing & Viewing Habits:The results on this slide indicate the audiences purchase habits and viewing habits which are integral parts of what I am trying to create which allows me to look in depth into my chosen platform and product. The results show that 33% of the people I asked bought 6 or more CD’s per month which tell me that they are willing to spend money of music products which will help me

determine the price of my product as well telling me I may have a lot of competition so my product will have to stand out against the other products. My next set of my results shows me that 70% of the people I asked bought

their music on iTunes which means I should place emphasis on the sales and advertisement on iTunes to ensure that I gain the maximum sales and interest in the product possible. I should also advertise and place the product for sale in HMV which allows me to cover two different sales platforms as well as allowing my product to be placed with out similar products that link to the

artist. 55% of my target audience said that they watch at least one music video a day which means that I should place emphasis on the music video as it has a high traffic rate meaning that I can reach the largest audience possible for the product whilst also allowing me to place advertisement within the product to utilise the high traffic. When asked about their chosen platform for viewing music videos 50% sais that they use the computer and 45% said they viewed

them on TV this suggests to me that I should try and place the video on as many internet viewing platforms as possible as well as placing the music

video on at a prime time on television to make sure that the maximum amount of people watch it as possible.

Chosen image for the music video

Clothing25%

Hair15%

Pose60%

Why was that image chosen

Alex Turner25%

Dan Flint45%

The Tallest Man On Earth

30%

Chosen image for the music video

One which has a storyline

One that focuses on the artist

One filmed at a live show

One that uses images to represent the song

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Chosen narrative for a music video

Music Video Data:The results on this page are to do with the creation of my music video and what the audience want to be in the music video and

how they want it to look. These results are integral to the creation of my digipak as they give me an idea of the image a design that

the audience want from their product. When asked about the chosen style and image of the video my target audience selected Dan Flint as 45% of my target audience thought his image was

appropriate for the style and genre my product will be placed in. My results show me that 60% of my target audience chose Dan

Flint because of the pose which allows me to see the pose and the style of the picture is something that they would like to see be re created in my video. The pose is simplistic which allows me to

gain an understanding of what they might want from other products within my digipak. 25% of the people I asked also said that the clothing in the picture was something they wanted to be

seen in the video so this allows me to indicate what type of appearance and style I should try and recreate in my music video. I then asked my target audience what they wanted for their narrative in my video which allowed to see that they wanted a music video

which has a storyline, this allows me to identify what I should place in my music video as well as what the audience are

interesting in.

Colour65%

Layout20%

Image15%

Why was that advert chosenMika50%

Flo-rence & The Ma-

chine20%

The Verve30%

Chosen magazine adver-tisment

Advertisement Data:The results on this page indicate the results I

gathered back about the advert that appealed the most to the audience. This allows me to gain an understanding of what I should place within my

advertisement to maximise sales and interest within the digipak. The most popular advert is Mika’s which shows me that I should try and recreate a

product that identifies and it similar to his as it was the most noticed and the most popular. From the chosen advertisement I can see that 65% of the people asked chose this cover because of the

colours used within the advert which allows me to see that I should use bright colours in my work to try and capture the audiences attention. This result allows me to identify that the colouring would help

the advert stand out in the magazine which will allow me to attract a larger audience.

Summary

The results I have gathered allow me to see my target audience is between the ages of 16-20 and that my product should be aimed at them. I have also

identified that my target audience download their music from computer based sources such as iTunes which allows me to increase my

advertisement towards this area of the market. However I shall also release it in hard copy so that the product is available to the wider audience. My

results showed me that my music video should follow the idea of having a storyline which is something I am interested in creating.

The majority of the people I asked said that they spend £11-£20 per month on CD’s and other music purchasing sites, placed with the idea that my

target audience by 5/6 Albums a month so I shall have to price my product low or include extra features that will entice my target audience to buy the

product. I want to ensure that my target audience is appealed to through my product

so by incorporating these results I will be able to attract my audience.

ProposalFrom the primary research collected I am able to determine what my target audience want

from the product allows my product to be more successful and to fulfil the need of my target audience. The results allows me to adapt and edit my initial ideas to fit what I want from my product as well as the target audience. I am able to propose that my product should be aimed at full time students between the ages of 16-20, both male and female to ensure I reach all my

target audience. For my album cover and my advertisement I would like to use the a continuous theme which will create a theme throughout the digipak. I plan to create a poster and album cover that use bright colours to entice the audience which I think will be really effective and will allow me

to highlight the key points of the page and create a overall appeal to the product. When I look at the information and results I created I was able to identify what would attract the audience

to the product so I propose to use all of these features in my work to highlight what the consumer wants from the product. For my album cover and my advertisement I propose using

a very similar style for both so that the products both appeal to the audience. For my music video I plan to have a storyline that is shot over a period of time to show the progression of a romantic relationship as well as the downfall of the relationship. My music

video will be show people looking back at the past as a way of reliving the relationship. I also propose to use someone who look similar to the chosen male figure from the questionnaire as this is what the audience chose so I will be able to ensure their interest in that aspects of the

music video.