QUESTIONNAIRE ANALYSIS Ellie Francis

QUESTION 1: DO YOU USE SOCIAL MEDIA? IF SO WHICH TYPES EG TWITTER ETC

94%

6%

YESNO

TWITTER FACEBOOK INSTAGRAM SNAPCHAT0

2

4

6

8

10

12

14

1112

11

4.5

This question here shows the high percent of our target audience who use social media. A huge but not shocking 94% of people do use social media and Twitter, Facebook, Instagram and snapchat seem to be the main uses. Due to the percent to being so high, this allowed us to create questions which are likely to be relatable to our target audience, eg. The addiction of social media.

QUESTION 2: ARE YOU MALE OR FEMALE?

40%

60%

Male Female

This questions allows us to see the variation of the genders which we will be asking. Its important that we ae both male and females as our target audience cannot be based on one gender as we want to be able to make generalizations for our target audience which is age 16-19 year olds. From the pie chart, you can see that within our questionnaire more females than males were asked. This could mean that our results could be hindered, however, this can still help us to gather information on the use of social media for both male and females. We can here make comparisons and use this to create interviews/vox pops with our audience.

QUESTION 3: WHAT IS YOUR ETHNICITY?

White British

Black Asian Other0

2

4

6

8

10

12

14 We asked this question to see if we could later find trends in the ethnicity and culture in comparison to the use of social media and why. However, the results from our questionnaire meant we were disappointed as we did not have a wide range which would cause issues within our results. On the other hand, this information allowed us still look into the se of social media and find data in regards to the high use we believe is used within our target audience.

This then helped us for future audience research, as within our documentary interviews and vox pops, we need to ensure we ask a wide range of ethnicities so the documentary does not seem bias or unworthy.

QUESTION 4: IF YOU ARE A SOCIAL MEDIA USER HOW MUCH TIME WHO YOU SAY YOU SPEND ON SITES PER DAY?

None

Below 1 hour

1-4 hours

More than 4 hours

0 2 4 6 8 10 12

This questions shows us how long people roughly spend on social media each day. This is a question we then want to go on and ask within our interviews as we feel this can show how addictive social media really is. This questions shows that on average the audience we asked believe they spend 1-4 hours on social media. We can then compare this to our vox pops and use statistical information within our documentary from our own findings.

QUESTION 5: IF YOU DO NOT USE SOCIAL MEDIA WHAT ARE YOUR REASONS BEHIND THIS? OR IF YOU ARE WHY DO YOU THINK PEOPLE OPT OF USING THEM?

0

1

2

3

4

5

6From previous questions we know that only 6% of those who answered our questionnaire did not use social media. This question here finds the reasoning as to why people do not use it. ’keeping life private’ was the most popular answer. This can be used within our documentary as we can compare and look at reasons as to why some people do not find social media addictive. The question itself, does not directly relate to what we are focusing on within our documentary but does give us background information which can be used.

QUESTION 6: TO WHAT EXTENT DO YOU BELIEVE SOCIAL MEDIA CAN BE ‘ADDICTIVE’?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

From the results it can be said that social media is clearly addictive in various ways. Our audience research prove that most people within this age range believe social media is addictive and have come up with various reasons why. These reasons are likely to be why they are addicted or use social media. These results are something we can then go on to use within our documentary as statistical information or general information usage.

QUESTION 7: DO YOU UNDERSTAND THE DANGERS THAT SOCIAL MEDIA CAN CAUSE? IF SO STATE EXAMPLES.

BullyingCatfishes

PeadophiliaMurder/Commit

suicide

0

1

2

3

4

5

6

7This question shows that our target audience do understand the most popular causes to bad use of social media. The four responses that can be seen in our data analysis are most probably the worst outcomes of dangerous use of social media. Again these are examples which can be used to give our audience better understanding as well as maybe asking this question within vox pops and interviews to gain more information.

QUESTION 8: IN WHICH SITUATIONS DO YOU USE SOCIAL MEDIA?

At home Out in public

Both Other(if so state what)

N/A0

2

4

6

8

10

12Questionning our target audience on where they use social media, shows that it is not just one place that social media is used but in most instances everywhere. Being both at home as well as out in public. We could hae improved this question by asking if our audience feel they need to use it in a work/educational environment.This would of here shown the higher impact which social media has on our audience and would back up the focus our documentary is on- the addictive of social media and life online.

QUESTION 9: IF YOU ARE A SOCIAL MEDIA USER WHICH OF THE FOLLOWING DO YOU FEEL YOU USE MOST FREQUENTLY?

Facebook

Twitter

Instagram

Snapchat

Myspace

Bebo

0 1 2 3 4 5 6 7

Twitter is known to be used most frequently used by our target audience. However, the other 3 social medias which we have found to be popular within our target audience are Instagram, snapchat and Facebook. These are the four main social medias we will be focusing on within our documentary. Due to being the most popular within our age range we feel sticking to what they use most will have the most encouragement to watch as well as shocked by the statistics we give.

QUESTION 10: NAME THREE DIFFERENT SOCIAL MEDIA SITES AND EXPLAIN WHY/HOW YOU USE THEM?

26%

21%29%

24%FacebookInstaSnapchatTwitter

0123456789

10Social media across the world is used for most likely the same thing in the age range we are looking into. This is data we can use within the documentary so differentiation or similarity in the way in which social media is used in a range of ages.

QUESTION 11: DO YOU BELIEVE THERE IS A CHANGE IN SOCIETY DUE TO SOCIAL MEDIA? EXPLAIN YOUR ANSWER? This is a question which allowed our audience to expand on their thoughts and opinions which is just what we wanted. The question showed variation in the way in which our audience thought but also helped us decide on what kind of questions where needed in our vox pops in order to have a fun but knowledge driven documentary. From the results it is clear that everyone believes there has been a change in the way in which social media has been used. The results are shocking as our audience is so young! This is something we can then go on and talk about within our documentary.

Lack basic people skills

Body concious No one talks anymore

No childhood0

2

4

6

8

10

12

QUETSION 12: WHEN WATCHING DOCUMENTARYS DO YOU PREFER ONES WITH AN ON SCREEN PRESENTER?

Yes No Don’t Mind

0123456789

Chart Title

Column1 Column2 Series 3

This helped us come to decision on whether we should have an on screen presenter or whether we shouldn't. We decided against having an o screen presenter as before we did this audience research we had been more swayed to not having one. The question itself helped us come to a conclusion and understand what our target audience wanted; meaning they are more likely to be interested or engaged by our documentary.