QUESTIONNAIRE RESEARCH ANALYSIS

This is my questionnaire. For find out my results I questioned around about 20

people all from different ages between the ages of 13-27+. I have chosen to question these ages because it’s a mix of different ages so I can find my established target

audience. The questions I have chosen to ask are all varied and appropriate from my music magazine but also they are quite in-depth questions so I am able to create a

successful magazine based on my audiences wants and needs.

From my questionnaire the most popular age group was 16-18 years old with a mix gender because

both genders were popular amongst the audience I asked. As my target audience is going to be 16-18

years old they will be in education still which is why the question of ‘Where do you read magazines?’ the most popular answer was at home school or college.

This I think is interesting because they will need somewhere which is accessible for them to buy

magazines without having going out of their way to buy them. Also, because they are students the price of my magazine will have to be something which I

will need to take in consideration as it needs to be a reasonable price as they are students and won’t

have much money to spend on magazines in comparison to older working people who have more

money to spend on magazines.

AUDIENCE

When asking questions on what my audience like the see in their magazines they read the most popular thing which encourages them

to buy a music magazine is the exclusive content. Exclusive content is something which will need to be kept up to date constantly as the

news is always changing to my magazine will have to be always on the ball. They would also like to see interviews on double page spreads.

My main competitor which I have found out from my questionnaire is that Rock Sound is the most well read magazine out of all the people I

analysed. Rock Sound has got the same target audience that I have but also they provide freebies monthly. From my questionnaire I have found out that my student audience of 16-18 years old would spend at most £2, this is how I will eliminate my competitor Rock Sound cos as

it stands Rock Sound charge £5 per magazine. Rock Sound is a magazine which is purely Rock music. When I surveyed my audience

another popular music genre was the music genre hardcore.

WHAT THEY LIKE TO SEE

Overall I think my questionnaire has definitely helped me work out what I need to produce for

my music magazine and how to go about making it as successful as possible. Things I will need to

consider when creating my music magazine is that because my audience is a mixed audience I

will need to think about my colour scheme appealing to both males and females. My

questionnaire has helped me greatly work out what I need to do and how to go about it.

OVERALL